Bosideng Pform And Integrate, Enhance Business Performance, Innovate Drive, Rebuild Brand Advantage

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< p > February 6, 2014, the Chinese are still immersed in the happiness of family reunion in the horse year. In the United States on the other side of the ocean, the 2014 autumn winter New York international a href= "http://sjfzxm.com/news/index_c.asp" > Fashion Week < /a > has come elegantly in the snow.

A fashionable Chinese fashion brand Fashion Show has brought an unexpected surprise to the American fashion industry.

SL's punk spirit, Thom Browne's elite sense of English, has been interpreted by the super male models as if they are on the right side of the road, conveying the designer's quiet "fashion heart", even in front of the big international cards such as BCBG.

At this moment, the T platform in New York has become the fashion square of its soaring world, and a lot of fashion people have been amazed: New York F/W 2014 Bosideng!!! /p.

< p > Yes, Bosideng.

It is the Chinese "a href=" http://sjfzxm.com/news/index_c.asp "brand" /a, "Boston" that has stepped out of the country and fought for Britain.

< p > China brand, British design, American fashion, Bosideng "Romance of the Three Kingdoms" continued to spread on the New York fashion week.

Bosideng's fashion show released by Instagram was praised by fashion experts from Neiman, Marcus, Bergdorf Goodman menswear general manager, Nick Wooster, and so on.

Prior to January 22nd, Boston fashion experience shop Pop-up Store was stationed in New York Manhattan Union Square Rothmans men's boutique, product categories including knitted sweater, cotton trousers, shirts, garments, and the company's logo products down clothing.

Nearly two hundred Chinese businessmen, famous artists, artists and sports stars, including Cheng Lei, Vice Consul General of New York and Brook, Markowitz, are attending the press reception.

Bosideng also hired Marty Staff, former president of Hugo Boss, as an American business consultant, revealing the strong initiative of the founder of the brand.

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In fact, in 2013, Gao de Kang and his partners faced the greatest challenge in ten years in the best era.

This year, "first lady" charm diplomacy inspired the confidence of Chinese fashion practitioners to create fashion brands. In the third Plenary Session of the 18th CPC Central Committee, the main keynote of the market in the allocation of resources was established, which provided a huge space for the development of brand economy.

Also this year, China's apparel industry has experienced a difficult pition: labor pains, low demand, rising costs, online shopping challenges traditional channels, brand mergers and acquisitions ups and downs...

One bad news makes people sob: where is the golden age of Chinese clothing? < /p >

No trouble, calm and calm, led Bosideng to brand building as the core, in the year of pition gave a wonderful answer: the total annual tax payment amounted to 1 billion 293 million yuan, Bosideng, snow Zhong Fei brand market sales share ranked first and second in the winter clothing field; Bosideng brand strength reached 95.5, brand value reached 18 billion 403 million yuan, ranking the first place in the clothing and footwear industry; the Ministry of industry was awarded the "national two depth fusion demonstration enterprise"; the first doctoral post of the postdoctoral scientific research workstation was announced; Bosideng Business School unveiled; signing became the official partner of the Premier League Tottenham, the acquisition of British men's clothing Greenwoods, and became a new sample of Chinese brand rising overseas market. < p > it is a great admiration that Gao de Kang is in danger in the business sea.

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< p > when it comes to the hardships and hardships of a year, Gao Dekang can not conceal the passion and sobriety of the strong in his low-key way: "whether at the national level or at the clothing industry level, there is a broad and profound reform brewing, and innovation and pformation is the only way to the future.

During the reform period, everyone has the chance to overtake corners and the possibility of being overturned by rivals.

The more successful a brand is, the less likely it is to be superstitious about its past successes. It must change from time to time and go with the tide. It will welcome the pformation and development with the zeroing mentality, and make the Chinese dream of fashion brand with innovation. < /p >

< p > < strong > pformation and integration to enhance business performance < /strong > < /p >

< p > a year, < a href= "http://sjfzxm.com/news/index_c.asp" > Bosideng < /a > continue to deepen the performance management system and social responsibility management system, constantly improve the integration of quality and efficiency and corporate social responsibility, enhance the coordination and sustainability of value development, and highlight the strong endogenous driving force of brand economic pformation and upgrading.

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< p > Bosideng takes the lead in importing the excellent performance management mode in the national garment enterprises, and adopts the way of "going out and coming in" to form a good atmosphere for the company to learn the criterion of excellence, understanding standards and practice guidelines, and set up the practice of leading the work leading group with the mode of excellence performance.

Against the relevant requirements of the criteria for performance excellence, adhere to external evaluation and self-evaluation each year, constantly looking for improvement and innovation opportunities, and continuous changes, and realize the pformation from "grasping product quality" to "realizing the quality of enterprise's Evergreen development".

Combined with the development practice, we have condensed the unique mission, vision and values of the enterprise, and disseminating and communicating to all the staff, main suppliers and partners through various forms.

In January 2013, the China Quality Association and the all China Federation of trade unions awarded Gao Dekang, chairman of the board, the title of "China's outstanding quality person (National Quality Award personal Award"), commending him for years of adhering to quality and efficiency, and winning worldwide attention and respect for China's manufacture.

In February 10, 2014, Bosideng was awarded the second Jiangsu quality award by the Jiangsu Provincial People's government.

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< p > Gao Dekang believes that social responsibility is the primary factor for the quality of entrepreneurs. Enterprises should fulfill their social responsibilities from the core values and the concept of sustainable development, focusing on the unity of quality and social responsibility, and promoting the integration of social responsibility and management.

In recent years, Bosideng has strengthened its capacity building in social responsibility, information disclosure and value chain management in accordance with the requirements of the CSC9000T system of the China Federation of textile industry. It has created a corporate social responsibility system with triple responsibility for public responsibility, social welfare and moral behavior. It has been awarded the model Award for industrial social responsibility information disclosure for two consecutive years.

Bosideng also extended the enterprise's innovative mechanism and win-win cooperation value chain management mode to the upstream and downstream industry chain partners, strengthened business integrity and social responsibility, and jointly built brand value chain.

In January 17, 2014, Gao de Kang was honored as "outstanding entrepreneur of CSR in 2013".

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< p > Bosideng also puts "human resources as the first resource of enterprises" in the first place, and explores the talent cultivation project guided by the development strategy of enterprises.

In September 2012, the Bosideng business school was organized. By improving and perfecting the group education and training system, innovating training mechanism, training methods and training contents, we launched a professional manager training course with famous institutions at home and abroad, and trained a group of top management talents and terminal retail professionals.

In January 6, 2014, Bosideng business school officially opened and was awarded the "provincial demonstration enterprise university" by the Jiangsu Provincial Commission for information and information.

At present, Bosideng business school is working hard to forge high-quality international talents with the strategy of enterprises, so as to pform into a "world-famous comprehensive clothing brand carrier", and to accumulate talent support and intellectual support.

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< p > < strong > innovation driven reengineering brand advantage < /strong > < /p >

< p > May 31, 2013, Bosideng postdoctoral workstation is the first postdoctoral outpost Defense Conference.

The two kinds of almost identical white fabrics are ignited separately, the traditional polyester fabric burns at one point, and the other fabric is never burned when it is melted by fire. This is the latest research achievement of Bosideng post doctoral Workstation - multifunctional flame retardant polyester fiber.

The experts attending the Defense Committee held that the main technical performance of this research achievement reached the leading and advanced level in the world, and the application area was very extensive after industrialization.

At present, the project has applied for national invention patents, and has been listed as a key technology innovation project in Jiangsu province.

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In the production line, Bosideng takes the lead in introducing the Swedish iridium intelligent suspension system in the down garment industry of China. P

After two years of optimized operation, it has made excellent performance in terms of production efficiency, software and hardware knowledge, management level, production site and workers' benefits. It has become the "best user" of ETON suspension system.

The company also comprehensively promotes the "single piece flow" and modular production mode, and improves labor efficiency and quality control to a new level.

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In the field of brand promotion and marketing, Bosideng puts forward the new idea of "warm fashion", redefining the meaning of warmth and spreading the brand fashion image with "color, light, ride and warmth". P

While launching the 2013 global fashion landmark tour, we operate the "Bosideng fashion" official micro-blog, "Chao fan" community, and the terminal join hands with celebrities to fully integrate the marketing resources on line and line, establish emotional interaction with light consumer groups in a fun and relaxed interaction form, promote the pformation of brand image to youth, fashion and vitality, and express the positive social energy of love, communication and trust.

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< p > 2013, the "miracle" of millet phenomenon, O2O business mode, Taobao double 11 Shopping Festival and so on brought the driving force of traditional manufacturing industry to pform itself with a new sense of business.

In Gao Dekang's eyes, the electronic commerce platform has also changed from the channel innovation experiment to the enterprise's conscious strategic choice.

Bosideng complies with the trend of new economic wave, such as electricity supplier and Internet of things, and has increased the intensity of online shopping platform, modern logistics science and Technology Park and enterprise information construction.

Taobao double 11 Shopping Festival, Bosideng network sales amounted to 110 million 20 thousand yuan, an increase of nearly 10% over the previous year.

Taobao data monitoring tool data cube data show that Bosideng flagship store down clothing category sales of more than 60 million that day, ranking the first in the category of down clothing category, ranking second over the brand 23 million yuan.

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< p > Bosideng takes the "two integration" as the starting point to pform and upgrade the traditional garment manufacturing industry and develop the modern industrial system.

The company has established an efficient information management mechanism, which has realized the overall scientific management of the whole process of order management, raw material testing, manufacturing, external processing, warehousing and logistics, and marketing services.

In 2013, Bosideng entered the list of "national informatization and industrialization deep integration demonstration enterprises" with excellent results. The pilot project of Bosideng integrated e-commerce innovation project was also selected for the pilot projects of e-commerce and supply chain informatization in large enterprises.

In June 30th, when the Minister of Miao Wei of the Ministry of industry and Commerce visited Bosideng headquarters, he said with admiration, "I have full confidence in the future development of Bosideng!" < /p >

< p > < strong > go against the trend and strive for market development < /strong > < /p >

< p > in the face of the boiling New York show, Gao Dekang did not hide his ambition when he cooled down. "I hope the brand of Bosideng can achieve great success in the US market. The United States is the largest fashion market in the world, and the success in this market is of great significance to the brand."

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P, to be fair, Bosideng's popularity in New York does not cover up its efforts in the UK and even in the European market.

In fact, in 2013, Boston launched an investment portfolio in Britain: < /p >

< p > July 25th, Pos den London (Bosideng London) entered into a commercial partnership with the Premier League Tottenham Hotspur (Tottenham hotline) and became the official male dress partner of the Spurs.

Bosideng provides formal dress for the first team, management and board of directors of the Spurs. The brand image is more widely featured in the Spurs' business activities and official websites, social media channels and so on.

The "marriage" between sports and fashion has created a fruitful platform for Bosideng to establish brand status in the UK and London.

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< p > September 17th, Suzhou city of China held a city image promotion campaign at Boston European headquarters.

A brand name city, Bosideng has become a window for the British people to understand Suzhou and understand Chinese culture. The combination of oriental characteristics and English style has made Bosideng a carrier of communication between eastern and Western cultures and fashions.

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< p > October 11th, Bosideng bought British Greenwoods (Green Woods) for 40 million yuan, and won Greenwoods and 1860 men's clothing brands.

This is an important step in Bosideng's "four seasons" strategy, and another landmark overseas investment in China's clothing industry has consolidated the Bosteng group's men's business platform and its market position in the UK.

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"P" Bosideng also collaborated with Germany's OTTO, the world's leading e-commerce company, to promote its own brand in Europe and the global market, and seek greater export share. It has become the successful example of the province's steady growth in foreign trade, and has been selected as the first quality award of Jiangsu's export enterprises.

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The commercial operation of Boston in the British market has won the recognition of the local people and the concern of the political and business circles, and even British Prime Minister Cameron.

In December 3rd, Prime Minister Cameron visited Shanghai and became a commercial anecdote with a group of Chinese industry elite who became crazy about WeChat and micro-blog circles.

In this meeting and communication, Gao de Kang introduced Premier Cameron's growth story of Bosideng brand in the Chinese market, as well as the development of investment in the United Kingdom and the establishment of a European headquarters and flagship store in London.

Prime Minister Cameron very much agreed with Bosideng's innovation strategy in the British market, and hoped that Bosideng would expand its investment in the UK.

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< p > Fashion watchers believe that Bosideng's brand awareness is commendable from the establishment of the European headquarters and flagship store in London to the opening of a store in New York, and from the development of China to the Chinese brand. However, brand internationalization is still a long way to go.

And Bosideng's robust layout and step-by-step operation also illustrate that Chinese brands are striving to get rid of the low-end and cheap image and climb to the "higher and higher" in the era of globalization.

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< p > 2014 is a year when Bosideng has been comprehensively upgraded and deepened.

Bosideng will open up a new pattern of brand value enhancement, internationalization, four seasons business extension and lean management with innovation spirit and change measures, strive to earn a higher position in the global brand value chain, and publicize the China Style! /p of Chinese brands in the global market.