How To Solve The Homogenization Competition Of Textile Industry

　　 Spin Industrial cluster is a form of industrial organization gradually emerging along with the rapid development of national economy after the reform and opening up. Most of the clusters are dominated by county and town regional economies. Under the full function of the market mechanism, enterprises are highly concentrated, and the economies of scale are obvious.

According to incomplete statistics, the cluster economy accounts for nearly 2/3 of the total textile economic volume of the whole country. The textile cluster has become an important part of China's textile industry with its vigorous economic vitality. At the same time, a problem that can not be ignored is beginning to appear. As most textile industrial clusters are spontaneously formed, small and medium-sized enterprises get together, mainly relying on low cost and low price products to obtain market survival space. The phenomenon of homogeneous competition among enterprises is prominent, which not only brings excessive competition among cluster enterprises, but also restricts the scientific development of cluster economy and the overall transformation and upgrading of the textile industry.

First of all, there is not a strong degree of industrial correlation in clusters, and there is a general lack of division of labor between leading enterprises and other enterprises. From the economic scale, there is a lot of textile in the cluster area. clothing Enterprises, but most of them have the disadvantages of "big, small, and full". They are relatively isolated from each other and lack meticulous division of labor. They are only gathered together by enterprises. The advantage of cluster is still very weak, which objectively leads to homogenization competition between enterprises and clusters in the cluster.

Secondly, the construction of independent innovation ability of clusters is relatively backward, resulting in low value-added products and prominent phenomenon of product homogenization competition. Although many clusters enhance their public services through the enhancement of public services, and through the technological transformation and increase of R & D input, the innovation ability of the textile and garment industry clusters has been improved, but the overall innovation capability of the textile and garment industry clusters needs to be improved. In cluster enterprises, there are few enterprises with independent R & D capability. Most of the enterprises are still in the production mode of OEM processing and imitation processing. R & D investment accounts for a low proportion of sales revenue, and lack of professional talents in R & D design, resulting in low technical content, low added value, lack of core competitiveness and independent intellectual property rights.

Thirdly, the construction of industrial public service platform of cluster is not perfect, which restricts the development of cluster and the transformation and upgrading of textile industry. In the cluster, the degree of division of labor and cooperation between enterprises is not enough, and the corresponding supporting service system can not be properly derived. In addition, the local government's unclear positioning and the lagging behind in the development of the textile cluster make the cluster lack the necessary product quality certification system, clothing research and design center, education training base, product sales regional network and Trade Center, clothing and popular cultural facilities and other supporting service systems, which affect the economic development potential and industrial transformation and upgrading of the cluster.

Therefore, in the current situation of textile cluster homogenization competition is increasingly prominent, it is urgent for industry enterprises and relevant government departments to take active measures to fundamentally promote textile cluster and industrial transformation and upgrading. First, promote the textile industry to form a pattern of division of labor and cooperation in the eastern, central and western regions in terms of spatial layout. The eastern coastal areas should actively rely on leading enterprises, improve the construction of public service platform in the cluster, give full play to the advantages of technological R & D design and regional brand marketing, and expand the cohesive force and radiative power of clusters. The central and western regions, based on the comparative advantages of local resources and labor costs, actively foster carriers to undertake industrial transfer, promote the development of textile industry agglomeration, and form a cluster layout with reasonable division of labor and cooperation in the East, central and western regions as soon as possible. Secondly, it is necessary to improve the network relevancy in clusters and improve the embeddedness and risk tolerance of clusters. Through the integration of supply chain, we should strengthen specialization division and cooperation, and closely link upstream and downstream enterprises. cloth Suppliers, manufacturers, distribution centers, wholesalers, retailers and customers are involved in many aspects, such as spinning, weaving, printing and dyeing, batch production, brand marketing management, channel management, logistics distribution, and after-sales service management of retail terminals. Thirdly, it is necessary to strengthen the interaction between local governments and clustered enterprises, accelerate the construction of industrial cluster innovation mode by taking industrial cluster public service platform as a link. We should encourage talents to play the advantages of leading enterprises and innovative R & D design advantages, actively promote and publicize the experience of modern enterprise marketing management, and integrate and enhance the utilization efficiency of various resource elements in the cluster.