Shenyang Began To Build A "Double Decked City" Pattern.

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201403/03/20140303092058_sj.JPG "/" < > > "

< p > at this moment, underground business streets are entering the sight of every citizen in Shenyang with amazing speed and development. The development of underground business in Shencheng has entered a rare blowout period.

Just welcome the Taiyuan Street Xintiandi leisure shopping plaza, Hongkong Xindi Street underground pedestrian street opens again, and the underground commercial project of the city square is also about to enter the Shenyang retail market, plus the fashionable underground, land one avenue, and Liaoning Exhibition mall which have been running for many years.

A city on the ground, an underground city, Shenyang began to show a "double tier city" development pattern.

< /p >

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > underground street < /a > "Sports" < /strong > /p >

< p > -- considering the multiple factors of land resources pressure, ground traffic pressure, environmental pressure and the relative scarcity of commercial resources in the listed center, the strategy of developing underground commercial space arises at the historic moment.

< /p >

< p > Shao Jianbing, vice president of Business School of Liaoning University, told reporters that the continuous development of the core business district with a certain degree of intensity has three general situations. First, it extends to the urban fringe area; secondly, it develops to the upper air; thirdly, it develops and uses underground space.

Conform to the commercial development trend of the Shenyang retail market has just entered the fashion shopping, catering, leisure, entertainment as one of the large underground commercial complex project - Taiyuan Street Xintiandi leisure Plaza, a collection of food, drink, play, music, leisure, culture in one of the experience shopping square - Hongkong Xindi Zhongjie Street underground pedestrian street is also open, and is quietly waiting for Langqin business road, City Square underground and other underground commercial projects to the sword.

Shenyang's first underground underground commercial street is the first underground shopping street in 2009, with a total construction area of 170 thousand square meters. It is located in the first underground shopping mall of Liaoning industrial exhibition hall, Shenyang.

Shenyang's underground shopping malls are everywhere.

"In terms of the environment, railway stations, passenger stations and pedestrian streets enable Taiyuan Street business circle to have strong passenger flow support, so that the overall business prosperity in the business circle is at a higher level.

In addition, the homogenization competition of many shopping malls on the Taiyuan street is more serious, and the commodity structure of underground shopping streets is relatively single. All these make Taiyuan Street Xintiandi project full of opportunities in competition.

Yang Lei, manager of Xintiandi, Taiyuan street, Shenyang, explains why people and businesses are expanding.

< /p >

< p > < strong > create "double tier city" < /strong > /p >

< p > underground space development is a major trend of urban construction and development, but it takes time to create a "double" prosperity of "a href=" http://www.91se91.com/news/index_c.asp "double tier city < /a".

< /p >

< p > "underground business street space is small, many export locations are not very obvious, and far away, where the population density is large, the air is not very good."

This is what most consumers used to comment on some underground commercial streets in Shenyang.

As more and more large scale new underground business projects are on the market, upgrading the environment and creating a new generation of underground businesses have become the targets pursued by businessmen.

< /p >

"P > at 9:40 on February 17th, the reporter entered the Taiyuan Street Xintiandi leisure shopping plaza.

Although new businesses have implemented multi well, escalator and multi port design, the flow of passenger flow is smooth; through the design of wide passageway and high lift rack, we try our best to bring more comfortable shopping experience to customers. However, because the mall is narrow and narrow, it still feels a bit depressed. Standing at this shop door, we can not see any store and brand in the distance, so that people can not have the motivation to shop in other shops.

< /p >

< p > on the way to Zhongxing export, reporters saw very few people shopping.

"Just opened in the morning, so fewer people, and by noon, people will be more."

A jewelry salesman told reporters this.

"We are new shopping malls, things are very cheap."

The salesperson emphasized to reporters.

< /p >

< p > < strong > opportunities and challenges coexist < /strong > < /p >

< p > - with the opening of many underground commercial projects, Shenyang's business faces vertical and horizontal competition and horizontal competition among projects, and underground businesses are faced with more new opportunities and challenges.

< /p >

< p > in the view of Lin Muxi, Dean of the school of economics and economics of Liaoning University, it seems that the underground business in Shenyang has effectively utilized the existing civil air defense engineering facilities in Shenyang and saved the cost of investment. From the perspective of commercial development, the development of underground commerce has enriched the commercial form of Shencheng. From the perspective of improving the urban environment, the development of underground blocks can bring underground people into the ground and play a role in dredging the blocks with high density of pedestrian flow.

< /p >

< p > no longer need to compete for the berths in the urban centers, and turn the attention to the underground commercial streets connected with the subway, seek new economic growth points, connect mature commercial projects on the ground, share the mature business circle, save the market incubation period, the northern part of the country is relatively cold in winter, and the underground area is relatively good to control the temperature.

Everything seems to provide an excellent opportunity for the development of underground business, but it is an indisputable fact that opportunities and challenges always exist.

"For the retail market in Shenyang, many businesses on the ground have not yet been digested and encountered investment problems.

It can be imagined that underground shopping centres need more luxury brands. "

The industry is concerned about the rapid advance of underground business and the layout of underground businesses.

< /p >

< p > perhaps it can be said that for long-term trends and long-term supply, underground business has a bright future.

But in a short period of time, a large number of property will be concentrated in the explosive supply, and some businesses may have survival problems.

< /p >

< p > < strong > underground business network is now < /strong > /p >

< p > underground space development is a major trend of urban construction and development. The more diversified the function is, the greater the value of development and utilization will be.

< /p >

< p > at the entrance of Taiyuan Street Xintiandi, people can see the words "shopping mall leads to Taiyuan Street Pedestrian Street, Zhongxing, Wanda, West Tower, fashionable underground, Shenyang Railway Station, subway line 1", while the No. 17 mouth of the underground pedestrian street of Hongkong new street is also marked "crossing the street, taking the middle street underground pedestrian street, leading to the West Shuncheng Street, the Xing long family and the Ya Ma Da".

In February 17th, the reporter entered Taiyuan Street Xintiandi leisure Plaza 19 entrance to Taiyuan Street Xintiandi leisure plaza. According to the instructions, the reporter took the elevator from Zhongxing to the ground.

In the distance several meters away, the reporter saw the entrance of the fashionable underground commercial street, and the entrance to Zhongxing commercial building was a few meters away from the side.

< /p >

< p > of course, it is not only these expectations for the formation of the underground business network of Shenyang's retail market.

"Fashionable underground business street from Taiyuan street to democracy square, Wuzhou commercial plaza and fashionable underground business street have reserved mouth, can be opened at any time, and Taiyuan Street Xintiandi also have reserved mouth.

If the opening of the five continents opens, the side of the Tianjin street can lead directly to the modern underground and underground recreation space, which is built in leisure, shopping, dining and parking. Huarun square.

If Huarun Plaza can be opened, it can be directly connected to Nanjing North Street.

In the future, Langqin commercial road will directly dig underground from the north two road, < a target= "_blank" href= "http://www.91se91.com/" > shopping street < /a >, the five continents underground in BHG fashion department location also has exports, and can connect with the north two roads.

That is to say, if this plan can be implemented, Shun Shun square will be able to go directly to the north two road without going up to the ground. From north two road, it can be connected to Nanjing North Street from Langqin commercial road.

That is to say, this will form an underground business network.

For consumers in Shenyang, it is not cold in winter and rainy in spring and summer, but for business, there will be a circular passenger flow.

In the face of the upcoming underground business era, a senior manager of a shopping mall who does not want to be named is so envisaged.

< /p >