Tianjin'S Physical Department Stores Have A Wide Range Of Explorations To Cope With The Market Slump.

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< p > according to incomplete statistics of 27 large shopping malls, such as Tianjin friendship commercial building, gold Yuanbao commercial building and Hisense Plaza, in 2013, Tianjin department stores realized sales of 18 billion 681 million yuan, up 7.31% from the same period last year, which is 21.19 percentage points lower than the 28.5% increase in 2012.

The reasons lie mainly in the following aspects: first, the homogenization of goods and the similarity of marketing modes, resulting in vicious competition among department stores, and the normalization of price wars, such as discount and promotion, and so on.

Two, in 2013, the retail price of the department stores increased and the cost of human resources increased.

The three is the general merchandise industry, including shopping centers. In 2013, it was attacked by the aggressive electricity supplier. Under the attack of the three dimensional and all-round encirclement and suppression of the electricity supplier, most of the department stores were reduced to the "fitting rooms" of the electricity suppliers.

Four is affected by the "eight provisions of the central government", the sales volume of a certain proportion of the department store sales has dropped by more than 70%.

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< p > the positive response effect is obvious throughout the 2013 department store in Tianjin. Most department stores in Tianjin are unwilling to be lonely, actively carry out shopping mall positioning and positioning, and launch promotional measures that have influence and attract consumers' eye to deal with unfavorable factors.

Over the past year, through various department stores, we have been able to use our brains and make every effort to develop their own unique corporate culture and highlight their own characteristics. Whether in Festival Golden week or weekend, a variety of promotional initiatives planned by department stores have not only been fully demonstrated, but also have enabled hundreds of stores to see that they can fully grasp the initiative in the market economy if they tap their potential and serve the consumers wholeheartedly.

Statistics show that the sales volume of department stores in 2013 exceeded 2 billion yuan, namely, friendship mall, Hisense Plaza and gold Yuanbao commercial building.

The store broke through 1 billion yuan, including Zhongye, Zhongyuan, Le bin, Tianjin, Wuqing, Florence, Tianjin, and Galaxy shopping.

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Less than P, department stores increased the speed of business pformation and integration, and after reloading the shopping mall, many famous brands or tide brands were settled in the form of exclusive operation or first entry into the market.

Zhongyuan Department Store Hualian store imported VIVA VOCE from women's clothing brand. The brand has outstanding advantages in price besides novelty.

Friendship Xintiandi, with more than 100 new brands of "eleven" appearing in the new image, new brand, new connotation and new mode, has become the representative of Binjiang Road energy Merchants Department store.

After the appearance of the new shopping malls in the International Mall, not only did Starbucks, Kosta, cafe leno and Manchu sweet things gather, but also the coffee, the grindou, the Paris betel, the AI and the akekoff were introduced into the United States, South Korea and France, and became another international coffee street after the 1902 European style street in Tianjin.

Binjiang commercial building introduced South Korea a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > to open up the first fashionable and distinctive collection shop. This is one of its first; two is to attract eight party visitors with the characteristic culture is the competition in the department store last year.

A number of department stores conquered customers with cultural charm, and used corporate culture and infiltration of modern business philosophy and mode to attract customers into shopping malls to stimulate purchase desire.

The celebration party held at Hisense square invites Beijing pioneer dancers to perform in a joyful way, enjoying the joy of birthdays in the birthday cake, the semi-finals and finals of the Tianjin singing competition in the Golden Square of the shopping mall in front of Binjiang, the promotion of sales by culture, the promotion of OLAY, Maybelline and other roadshows to attract pedestrians to stop.

When the Galactic International Shopping Center held its annual celebration, tens of thousands of Domino cards opened a 4 storey birthday cake, while the Mercedes Benz B200 ultimate prize worth 328 thousand won lucky customers on that day.

Wanda store, taking you around the world theme, performs Pyramid, elephants, Muay Thai and other performances every day in the National Day golden week, so that consumers can enjoy the exotic customs without leaving the country.

The three is to give the consumers a real benefit.

In celebration of the grand opening of the 18th anniversary and golden treasure Jiabao shopping center, the gold Yuanbao group opened a "eleven offering price" for the benefit of the people. The reward was deeply valued. The 5 stores jointly completed the activity of reducing activities. The sales volume of the whole golden week reached 105 million yuan, becoming the leader of the department stores in the Binhai New Area.

Foreign department stores such as yishdan, Parkson, Lotte Department store and so on have launched special cosmetics, men's and women's seasonal costumes, men and women's < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > products are well-known brands both internationally and internationally, and have performed well in many golden weeks.

A series of thematic marketing activities held by most department stores on weekdays are also welcomed by consumers.

Incomplete statistics show that there are more than 200 characteristics of department stores in the year, such as "happy shopping exclusive VIP Festival", "2013 autumn and Winter Fashion Jewelry Festival", "happy wedding dress Festival", "Jinmen" Cashmere Festival "," coffee and sweet Culture Festival ", especially the" gold Festival "in the golden week of several hundred stores, and the discount is stronger than before.

Zhonghua department store, which is mainly flaged by gold and jewellery, sold 6 gold for eleven days, about 3200000 yuan, an increase of 10% over the same period.

What makes the consumers feel more reasonable is that all the department stores in Tianjin have offered the delivery tickets after the discount, and the highest draw of the friendship mall has sent 2000 yuan for the delivery list.

Four, the activities of improving the quality of business services in the city in October last year have injected vitality into the department stores that are ready to go.

By strengthening internal management and increasing training, employees of all enterprises are more energetic, more enthusiastic in service, continuous improvement and innovation in service system, more convenient and convenient service functions, standardized services, procedural services, etiquette services and personalized, humanized, professional and standardized services have been further promoted, which has added bright colors to the consumer market and condensed the popularity of shopping.

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The whole channel mode of < p > O2O mode is beginning to show.

With the rapid development of information technology represented by the Internet, cloud computing and Internet of things, the integration of e-commerce and the real economy will enable online services to be screened online, consumers can screen services online, and pactions will be settled on the other hand. On the one hand, they can provide convenient services to consumers. On the other hand, as entity store companies can also quickly reach the scale, which will provide a possibility for retail businesses to get involved in many formats.

Under the impact of the convenience and low price of the electricity supplier, the Tianjin department store has begun to move. Merchandise shops are moving in a comfortable and relaxed atmosphere. Most stores have begun to introduce food, entertainment and other experience formats to counter the impact. The implementation of mobile phones and computer Internet access to physical store promotion activities also provides the most advanced, active and influential O2O mode in the business field.

In the second half of last year, most department stores launched official WeChat to promote online promotions.

Under the unified support of the relevant municipal authorities, most department stores have developed and widely used WIFI or mobile phones to sweep two-dimensional code forwarding information and other forms to provide services to online consumers.

The Central Plains department store Hualian and lobin department store hold a micro powder recruitment day during the national day. With a micro signal, they can receive a souvenir to attract customers to visit their official WeChat and clients.

Binjiang shopping center is clearly presented with WeChat photo or photo sales promotion photos, and a gift package will be presented.

Originally issued 200, the issuance process WeChat responded enthusiastically, and the mall added more than 100.

From the actual point of view, the department stores are now opening up all kinds of online and offline formats, integrating PC+ mobile APP+ < a href= "http://www.91se91.com/news/index_c.asp" > WeChat shopping < /a + + offline channels, groping for offline offline channel resources of entity stores, exclusive online payment, quick pick-up of nearby stores and comprehensive packaging services of multi state products.

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