Beijing Xidan Joy City And Other Shopping Centers Will Carry Out Large-Scale Brand Adjustment.

< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201403/03/20140303090501_sj.JPG "/" < < > >

< p > in 2013, despite the slowdown in domestic economic growth and the restriction of "three public" consumption, Beijing's business is facing unprecedented market challenges. However, the retail sales of social consumer goods in Beijing still maintained an increase of 8.7%, reaching 837 billion 510 million yuan.

< /p >

< p > it is noteworthy that the network < a href= "http://www.91se91.com/" > retail < /a > has become the main force of stimulating consumption growth in Beijing.

According to Lu Yan, director of the Beijing Business Council, in 2013, Beijing's online retail sales increased by 92 billion 680 million yuan, an increase of 44.3%, accounting for 11.1% of the total retail sales of social consumer goods in Beijing, and 42.4% of the incremental contribution to social zero.

< /p >

Chen Wen, deputy director of the Beijing Municipal Committee of Commerce, "P" > a href= "http://www.91se91.com/", said that Beijing has become the "capital of China's e-commerce".

Of the 9 largest self-employed B2C companies in China, 5 are in Beijing, accounting for 67.1% of the country's total pactions.

< /p >

Under these tests, Beijing enterprises are faced with the situation of pformation and upgrading. Finding new market demand has become the goal of Beijing enterprises and enterprises. P

< /p >

< p > we can see that many enterprises made great reforms in 2013 and became the key words of Beijing business in 2013. Enterprises fully realized that market demand is actually the demand of consumers, and the reform and innovation need to be built on the basis of meeting the needs of consumers.

< /p >

< p > this innovative idea not only affects new enterprises in Beijing, but also develops in some old enterprises. In the face of changing consumer market, some old brands in Beijing are not "relying on old age" and "complacent". Instead, they are actively developing new projects and seeking new markets on the basis of their own traditions. For example, Quanjude not only introduced new dishes, but also tried the buffet mode for the first time, and found new development space in the field of mass consumption.

< /p >

< p > innovation has become an indelible image of Beijing's commercial enterprises in the past year.

In 2013, in order to satisfy the customers' demand for lunch at noon, Hua Guan, Fangshan, tried to cooperate with the catering companies, made the supermarket a kitchen cook, opened a restaurant brand, won the praise of consumers, and realized the increase in sales.

Huarun colorful city through self run rink, the introduction of Snoopy Park, so that located in the shopping mall of the North Fifth Ring, has become a new destination for Beijing family consumption, passenger flow, sales and influence simultaneously improve.

< /p >

< p > at the 2014 Beijing commercial brand conference held in February 23rd, 10 Qi Yerong, including Beijing International Hotel, Beijing department store, Gan Jia Kou building, Jin Yuan new Yansha MALL, Jingdong, Gome, Wu Yu Tai, Xidan Joy City, Xidan shopping mall and new wholesale market, were selected as the "Beijing ten major commercial brands".

Beijing rice fragrant village, vegetable hundred jewelry, super market hair, Cui Wei building, contemporary mall, incredibly home, Mei Zhou Dongpo, Quanjude, Tongrentang, sipping feed, Yansha orlies shopping center, Zhang Yiyuan and so on 12 have won the "Beijing ten big business brand Gold Award" award.

< /p >

< p > the new market environment has also brought the "a href=" http://www.91se91.com/ "brand" to the people's livelihood and mass consumption.

In 2013, the North Business Research Institute released an investigation report on the twelve mainstream community businesses in Beijing.

The report shows that branding, chain and e-commerce have brought Beijing community into the new business characteristics of the 4 era.

Taste, beauty, golden millions, sipping, and Meizhou Dongpo restaurant have become the representative brand of Beijing community chain.

< /p >

< p > the survey report also shows that Beijing residents have strong demand for brand names.

This means that in the future, more chain restaurants and brands will become an important component of community commerce.

At the same time, these brand positioning mass consumption, in the sharp decline in high-end consumption, also carried the banner of Beijing's commercial development.

< /p >

At the same time, P also accelerated the pace of innovation.

At the 2014 Beijing commercial brand conference, Jin Yuan, new Yansha MALL, Xidan Joy City, Huarun colorful city, Yau Tang and other shopping centers also revealed that the new year will carry out a large-scale brand adjustment of 30%-60% ratio.

{page_break} < br / > < /p >

< p > 2014 is the tenth year of Jin Yuan's new Yansha MALL operation. As the first batch of pioneers of China's shopping center, Jin Yuan's new Yansha MALL will have a big brand adjustment.

According to Wang Lihua, general manager of new Yansha MALL, Jin Yuan, the shopping center will focus on the concept of the new generation of family MALL, and adjust the brand structure and portfolio based on life and leisure.

At the same time, it will combine with the mobile Internet to catch more young customers after 80 and 90.

< /p >

< p > in the seven years of opening up, Xidan Joy City has also opened the way of brand adjustment.

According to the relevant person in charge of Xidan Joy City, there will be 70-80 brand adjustments in Xidan Yueyue City, with an adjustment ratio of nearly 30%.

In the future, Xidan's joy city will have more fashionable brands that young people like and some emerging unique brands. Creating fashion blocks will also become a key point of this year's adjustment.

< /p >

< p > at the same time, many old shopping malls such as Wangfujing department store and Shimao department store will also take the strategic pformation of traditional retail to embrace the Internet pformation period.

< /p >

< p > brand adjustment is the trend of the times when the traditional retail exploration is differentiated.

Lai Yang, a special analyst at the North Business Research Institute and Secretary General of the Beijing business economics society, said that the future standardized shopping center mode dominated by mainstream brands would be eliminated and replaced by the introduction of personalized brands.

< /p >