Lingerie Sells Outside The Russian Capital.

In Russia, the provincial cities outside the capital are the biggest driving force to promote underwear sales in China. Among them, Yekaterinburg, Novosibirsk, Nizhny Novgorod, Chelyabinsk, UFA and Volgograd seem to be the most potential market.

In Russia, men's underwear sales have increased considerably, while traditional women's underwear stores have developed steadily. Some stores have begun to increase their products and run knitwear and casual wear.

The annual turnover of the Russian underwear market is US $3 billion 500 million, which is estimated to be 10% in 2008, similar to that in 2007.

At the same time, large chain stores and franchised stores are expected to slow down.

Nevertheless, some industry insiders such as Russia's top underwear retailing trader Wild Orchid Group President Alexander Fedorov predict that from now until 2011, the Russian underwear market will expand at an average annual growth rate of 20%.

According to a study earlier this year, Russia's traditional wholesalers are facing a threat because the market leader, such as Triumph International, which provides diversified underwear products, has already set up a Affiliated Companies in Russia to engage in distribution business and directly supply to retailers. "International"

Ttiumph international also continuously provides retail management skills training for its franchisees and significantly increases the number of outlets in other provinces.

It is worth noting that the mid price underwear market in Russia is mainly driven by the ardent demand of other provinces.

As for the high-end underwear market, growth is obviously slower, averaging only 7% per year.

Overall, with the rising demand of consumers, the competitiveness of mid-range and high-end underwear industry will be enhanced.

In fact, most high-end retailers try to compete in the mass market.

From a commercial point of view, the Russian underwear market has a distinct barrier, of which the high-end market accounts for 10%, the total value is about 350 million dollars, the middle market accounts for 35%, the total value is 1 billion 200 million dollars, and the mass market value is 1 billion 900 million US dollars, accounting for 55%.

In the mid-range market, underwear sells at an average price of $125 per piece; as for the high-end market, each underwear sells at a price of up to $700.

Some market analysts believe that the Russian market has far more underwear than other European countries and is dominated by European brands.

Estella Dani is the leading high-end lingerie chain store in Russia. It sells many brand products. The main retailers that run single brands include La Perla, Chantal, Thomass and Wolford.

The preferences of Russian consumers are consistent with those of European consumers.

Women appreciate the simple colors of the main road, green cloth and functional design, and resist non traditional sexy styles.

The man also pays attention to the function, first wearing the easy boxer shorts.

In addition, the market for children's underwear is thriving and is currently dominated by products from mainland China, Turkey and Belarus.