Shunde Textile Enterprises Go To Fujian To Learn The Way To Break Cocoon

This year, affected by the financial tsunami and rising production costs, the pressure of textile and garment industry in Shunde has been increasing, forcing enterprises to explore the way to break cocoon again.

A few days ago, the Shunde textile chamber of Commerce organized representatives of enterprises to visit Jinjiang and Shishi, Fujian, for a 3 day inspection and study.

Shunde textile enterprises have said that the management mode and marketing mode of Fujian men's wear brand is worth learning from.

On November 20~22, under the leadership of Deng Jianhong, President of Shunde textile chamber of Commerce and Chen Zubin, executive director of Shunde, the representatives of Shunde enterprises went to Jinjiang and Shishi, Jinjiang for a 3 day inspection and study.

He has successively studied the representative enterprises of Fujian, such as Li Lang, nine Mu Wang, seven wolves, Green and Shishi clothing market and fabric market.

Wang Dongxing, chairman of the Shunde delegation, introduced the development process of Li Lang, the management mode of the Memae Toshiro brand, and how to quickly promote the brand image by advertising and how to deal with the successful experience of the labor contract law.

Chen Jiaya, deputy general manager of the nine Mu Wang, introduced the current marketing situation to Guangdong entrepreneurs. Shunde entrepreneurs were very interested in the successful experience of the gradual pformation from nine to straight, and put forward their own views and questions.

Zhao Jianhe, chairman of Green, introduced the successful pformation of enterprises from foreign trade processing enterprises to domestic brand enterprises, and analyzed in detail the difficulties, opportunities and strategies encountered in the development.

Feng Jiefang, Secretary General of Shunde textile chamber of Commerce, said that the textile and garment industry in Quanzhou city of Fujian province has developed rapidly. Fujian enterprises have seized the opportunity of the government vigorously promoting enterprises to take the road of brand development. From the processing to the brand pformation, the first large-scale development has been realized by using the chain operation mode, which is the object of learning for Shunde. On the other hand, the industrial chain of Shunde's textile and garment industry is complete and the production technology is solid. From the perspective of the industrial development characteristics of Fujian and Guangdong, there will be more opportunities for economic and trade cooperation between the two places.