"Tao Brand" Actively Declared The Development Path Of Famous Brand Planning Brand

< p > a few days ago, reporters from the Quanzhou City Industrial and commercial bureau released the famous trademark list of Quanzhou in 2013, and found that the "a href=" http://www.91se91.com/news/index_c.asp "> brand" /a "has been approved as a well-known trademark.

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< p > < strong > planning brand Path > /strong > /p >

< p > < strong > seeks a href= "http://www.91se91.com/news/index_c.asp" > pricing power < /a > /strong > /p >

< p > from 2012, Su Qingyang, general manager of keitong Tea Co. Ltd., began to plan his brand roadmap.

"Registered trademarks in 2009, through network sales, sales of enterprises grew steadily.

From 2012, we found that the brand awareness of online consumers is constantly improving, and the well-known brands have greater competitive advantages in promotion and pricing.

Su Qingyang told reporters.

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< p > "with the brand recognition, the enterprise will have the pricing power, otherwise it will only plunge into the vicious competition of price war."

Su Qingyang said.

So since 2012, Qi Tong Xiang has set up a specialized brand department, and began to mold and disseminate the brand on the network platform. On the other hand, it began to refer to the brand path of traditional enterprises and enhance the gold content of the brand by declaring famous trademarks and famous trademarks in the province.

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< p > as the first network brand to win the famous trademark in Shishi, Phoenix clan has attached importance to the brand planning from the very beginning. In addition to building the online dragon and Phoenix mall, the store under the line is also actively distributing.

By the end of last year, there were more than 20 direct outlets in large commercial complexes such as Wanda Plaza in Fujian and Guangdong provinces of two.

"The entity store can be used as a brand image shop and an experiential shop. Compared with the network channel, the promotion function of the entity store to the brand is more direct."

Wang Feng, director of Longfeng mall, said.

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< p > < strong > known "a href=" http://www.91se91.com/news/index_c.asp > trademark > /a > declaration to usher in the outbreak period < /strong > /p >

< p > despite the fact that this year has not yet begun to identify the famous trademarks in the city, the network brand Mai Dao and Qing Wan Tian are actively preparing for the 2014 famous trademark declaration.

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< p > "declaring the famous trademarks of the city is conducive to the protection of intellectual property rights on the one hand, and is also an endorsement of the brand on the other hand."

Zhang Qiang, founder of green Wan Tian, said.

Lin Qiubo, general manager of Mai Road, said: "online brands and offline brands are different in terms of sales channels, but there is no essential difference in shaping brands. Therefore, it is a necessary way to declare the famous trademarks and famous trademarks in the country and finally to the famous trademarks of the country."

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< p > it is understood that the conditions for applying for a well-known trademark in the city include: the actual use time of the trademark is 2 years, and the sales volume of the enterprise is more than 10 million yuan.

According to the analysis of the industry, most trademarks of Quanzhou's "Amoy brand" were registered in 2008 and 2009. After 2 to 3 years of rapid development, the annual sales volume of many enterprises has exceeded 50 million yuan, and has a certain reputation on the Internet. It is foreseeable that with the promotion of brand awareness of e-commerce enterprises, more enterprises will participate in the declaration of famous trademarks in the city, and this year will usher in an outbreak period.

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< p > < strong > accelerate the cultivation of network retail brand < /strong > < /p >

< p > it is understood that at present, the online retail brand of our city has been showing a trend of rapid development. There are many Internet sales brands, including rams' casual shoes, ancient card clothing, thousand paper cranes, men's men's wear, Naka Hiroyasu and so on.

Under the network brand integration line, the production enterprise OEM for its own production, and focus on product research and development, marketing promotion, logistics distribution and customer service.

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< p > professor Yang Shuqing of Huaqiao University believes that the strengthening of Internet brand awareness is an inevitable trend. "Most small and medium enterprises in Quanzhou gradually realize the importance of brand building in the network market competition and bring them into the enterprise development plan".

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< p > in fact, in the ten measures to create a national e-commerce demonstration city to further accelerate the development of e-commerce, vigorously cultivating online retail brand has also been regarded as an important content.

The measures point out that we will focus on cultivating a number of online retail brands with obvious brand characteristics and fast growth (the Internet as the main selling channel for enterprises, with unique market competitive advantages and a certain number of user base).

"One is the online retail brand of the registered place and the clearing place in Quanzhou, with annual online sales exceeding 30 million yuan, and each family gives a one-time reward of 200 thousand yuan.

The two is the online retail brand enterprise headquarters (and settlement place) with annual online sales of more than 100 million yuan in Quanzhou area. According to the landing time, the top 5 are awarded a one-time reward of 200 thousand yuan.

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