The Collaboration Between Emann And Gerrill

< p > Yin man and gerrill, one is the women's clothing brand of the main a href= "http://www.91se91.com/news/index_c.asp" > cotton linen < /a >, one is the women's clothing brand with the main underwear, one is literature and art, the other is sexy, seemingly nothing to do with the two women's clothing brand, but it launched a cross category cooperative marketing mode for the 3.8 women's day.

The final sales results also show that the cross category cooperation is a successful marketing case.

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The cooperation between P and gerrill has made consumers realize that there is also a sexy side in the literature and art.

And this coincides with the idea of being inward looking, outwardly elegant and the ideal woman in the ideal country.

This concept firmly grasped the psychological demands of two kinds of characteristics of female consumers in pursuit of literature and sexuality.

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< p > < strong > the aggregation effect of literature and sexuality < /strong > < /p >

< p > a week before the women's day, a series of topics and activities focused on the stars from the stars have become the focus of interactive reviews.

From this, we can find traces of cooperation between the two.

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In P, March 5th, ingenman and drill joined in the promotion of the private activities of the stars from the stars, and launched activities aimed at the multifaceted characteristics of women on different occasions, triggering the boom of netizens sharing their multifaceted characteristics. After that, a series of topics, such as "multifaceted roles of different roles" and "multifaceted" of different species, were successively incorporated into the literary and sexy elements.

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< p > this cooperation has also been confirmed by Correll founder "a href=" http://www.91se91.com/pioneer/ "> Zhang Xiang < /a >.

Zhang Xiang said that although Yin men and gerrill have different products, but for female consumers, both outfit and underwear are consumer goods. Therefore, the joint marketing is also logical.

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< p > < strong > cross category cooperation or new mode of brand cooperation for electricity suppliers < /strong > < /p >

< p > over the past few years, Internet consumption has been developing so fast that many experts are worried about the traditional channel sales mode.

Regardless of the impact of e-commerce on traditional channel sales mode, it is undeniable that e-commerce will become an important consumer channel.

However, over the past few years, the development of the electronic commerce industry, single product promotion, bundling sales and other single marketing means are the most commonly used means of e-commerce brand, innovative marketing means, has also become a topic of many electric business brand is thinking.

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Fang Jianhua, founder of P, believes that marketing methods based on promotion and bundling are still the mainstream in the future. However, to further develop the brand, we must jump out of the bottleneck of the single marketing mode and create a more perfect marketing experience for consumers according to the psychological demands of consumers.

In fact, Yin man has been spared no effort in the field of innovative marketing. From last year's marketing activities such as putting dove, braid plait, and recovering single, to cooperate with Su black this year, and then to the cooperation with gerrill, they are constantly trying to innovate.

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< p > for this reason, there are people in the electricity industry who believe that the popularization of new marketing mode needs to be verified by practice.

From the point of view of the cooperation between Yin man and gerrill, cross category cooperation is an effective mode of < a href= "http://www.91se91.com/business/" > marketing < /a >. Maybe this mode will become another popular marketing mode besides single product promotion and bundling sales.

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< p > in addition, the cooperation between this man and gerrill is not so deep. Whether the two sides will take further and deeper strategic cooperation after the successful test of water, Fang Jianhua has not disclosed clearly.

This suspicion has not been positively confirmed, but outsiders think it is not impossible.

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