How To Write A Promotional Plan For Clothing Stores?

< p > what is the current situation of the clothing brand in the market? What is the purpose of carrying out this activity? Is it to deal with inventory? Is it to increase sales? Is it to attack competitors? Is it new product listing or enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted.

What needs to be emphasized here is that because the difference between the Chinese clothing brands is not so obvious as that of the adult clothing, the difference between the competitors and the brand must be clarified before the implementation of the activities. Even if it is subtle, it will eventually strive to make the brand's advantages stand out.

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< p > < strong > the first is the formulation of the theme of activity.

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< p > clothing joining in this part is mainly to solve two problems: determine the theme of activities and the theme of packaging activities.

Are prices, discounts, gifts, raffle, coupons, service promotions, demo promotions, consumer credit, or other promotional tools? What promotional tools and promotional themes should be chosen, taking into account the goals, conditions and circumstances of the event, and the budget and distribution of promotional expenses.

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< p > clothing alliance, after identifying the theme, should try to "drag the tiger skin into a banner" as artistically as possible, and dilute the commercial purpose of the promotion so as to make the activity closer to the consumers and more to impress the consumers.

Generally speaking, clothing is a dual consumption group in the face of parents and children. Therefore, for parents, the theme of "environmental protection, health care and intelligence" can be highlighted to a large extent, and for children who are a direct consumer, they are interested in the theme of "fun and fantasy".

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< p > dress is worthy of attention. This part is the core part of the promotion plan. We should strive to innovate, make the activity with shock and exclusiveness, let people really willing to buy your clothing products, at least remember your brand characteristics.

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< p > < strong > second is the activity object.

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< p > is this activity targeted at all children, parents or children of a specific class in the target market? What is the scope of activities? What are the main goals of promotions? Who are the secondary goals of promotion? Mainly to attract parents to buy, and to attract children to buy. (here we need to note that although children's consumption will eventually be realized through parental purchase, the focus of the two concerns is very different from time to time) the correctness of these choices will directly affect the final effect of promotion.

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< p > < strong > third is the mode of activity.

This part mainly expounds the specific ways to carry out the promotional activities of clothing.

There are two questions to be considered: < /strong > < /p >.

< p > 1, deciding partners: to pull the government back or to sell the "sheep's head" of the media to sell their own "dog meat"? Is the manufacturer acting alone or jointly with the distributors or jointly promoting with other manufacturers? Cooperation with the government or the media helps to take advantage of the situation and create momentum. Children are the future of the motherland, the object of people's care and protection, and the government and the media are often willing to make an issue on this point; joint with dealers or other manufacturers can integrate resources, reduce costs and risks, and expand the scale and influence of the whole activity.

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< p > 2, determine the degree of stimulation: to make the sales promotion successful, we must make the activity stimulating and stimulate the participation of target children, such as children or parents.

The higher the degree of stimulation, the greater the response to sales.

But the stimulus also has a marginal effect.

Therefore, we must analyze and summarize the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input combined with the objective market environment.

It should be emphasized that this stimulus must be highlighted in public welfare.

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< p > < strong > fourth is the choice of activity time and place.

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The time and place of < p > < a href= > http://www.91se91.com/news/index_c.asp > sales promotion > /a > will be twice the result with half the effort.

Try to allow children or parents to have free participation on time. For example, they may choose 51, National Day golden week or children's day. They should also make consumers convenient (especially children), and communicate with city management, industry and commerce departments in advance.

It is very important not only to launch the promotion campaign's timing and location, but also how long it will last.

Too short duration will lead to no repeat purchase at this time. Many benefits can not be achieved. Long duration will result in too high cost and the market will not become hot and reduce the value of customers.

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< p > < strong > fifth is the mode of advertising cooperation.

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< p > a successful Clothing promotion campaign requires a full range of advertising cooperation.

What kind of advertising creativity and expression should be chosen? What kind of media hype should be chosen?

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< p > < strong > sixth is the preparatory work.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > dress joining < /a > preparatory preparation is divided into three parts: personnel arrangement, material preparation and test scheme.

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< p > in terms of personnel arrangement, "everyone has something to do, everything is managed", no blank points and no intersection points.

Who is responsible for communicating with the government and the media? Who is responsible for participating in the safety of children? Who is responsible for writing the copywriters? Who is responsible for on-site management? Who is responsible for the distribution of gifts? Who is responsible for customer complaints? All links must be considered clearly, otherwise, they will be in trouble.

Especially when some children participate in activities, occasionally there will be some safety problems. They must be responsible, otherwise they will often hinder the whole activity.

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< p > in matters of material preparation, there is no need for details, large vehicles, small screws, all of them should be listed, and then checked according to the list, to ensure that everything is safe or not, otherwise it will inevitably lead to the scene of bustle.

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< p > clothing is particularly important because the activity plan is determined on the basis of experience. Therefore, it is necessary to carry out the necessary tests to determine whether the promotion tool is correct, the degree of stimulation is appropriate, whether the existing way is ideal, especially the children's physical and mental endurance.

The test can be done by asking parents or children's teachers to fill out questionnaires or try out programs in specific areas.

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< p > < strong > seventh is a medium term operation.

Medium term operation is mainly activity discipline and field control.

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< p > discipline is the guarantee of combat effectiveness. It is a prerequisite for the perfect implementation of the plan. In the plan, detailed rules for Discipline in all aspects of participation should be provided.

Children are more active. In activities, they may sometimes shift their interests because of interest, so they must emphasize discipline problems before activities.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > site control < /a > mainly arranges the links clearly, and makes them busy and orderly, including the handling of unexpected situations, such as child injury.

At the same time, in the process of implementing the plan, we should adjust the promotion scope, intensity, quota and key points in time, and maintain the control of the sales promotion plan.

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< p > < strong > eighth is a continuation of the later stage.

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< p > continuation is mainly the issue of media publicity. What media will be followed up for this event? In what way can publicity achieve or exceed the expected effect? < /p >

< p > < strong > ninth is the cost budget.

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< p > there is no meaning without interest.

Budget for input and output of promotional activities should be budgeted.

The reason why AI VCD's "Sunshine Action B plan" ended in failure was that there was no budget in terms of expenses. Until the activities were launched, it was discovered that the company had no financial support at all.

A good sales promotion is not enough by relying on a good idea. It must also have enough financial support.

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< p > in addition, accident prevention.

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< p > there may be some accidents in every activity, such as government departments' intervention, consumer complaints, participants' accidents or even sudden weather changes, resulting in outdoor promotion activities unable to continue.

It is necessary to make necessary manpower, material and financial preparations for every possible accident.

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< p > < strong > the last point is the effect prediction.

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< p > to predict what kind of effect the activity will achieve in order to compare with the actual situation after the end of the activity, and summarize the success and failure points of this clothing promotion from the aspects of the degree of stimulation, the timing of promotion and the promotion media.

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