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    Givenchy Creative Director Riccardotisci Once Again Works With Nike.

    2014/3/12 21:41:00 60

    GivenchyRiccardotisciNikeBrand Cooperation

    "P > < a href=" http://www.91se91.com/news/index_c.asp "> Givenchy < /a > Givenchy creative director riccardotisci once again collaborated with Nike Nike to launch nikert series, which will be on the shelves in spring and sell online on Nike website.

    Nike Nike global footwear product director ianginoza said riccardotisci's T-shirt design is excellent.

    But the series will still be dominated by shoes.

    < /p >


    In P, 2010, riccardotisci worked with artists marcturlan and Nike Nike to launch a limited edition series. In 2011, he worked with converse Conway's addictallstar Series in 2011.

    < /p >


    < p > Nike Nike's collaboration series is very numerous, including industrial designer marknewsom, artist tomsachs and star kanyewest, but seldom cooperate with a href= http://www.91se91.com/news/index_c.asp designer fashion /a. On the contrary, its competitor Adidas has a lot of cooperation with fashion designers, including recent rickowens and long term cooperation.

    < /p >


    < p > < strong > the combination of sports, technology and art < /strong > /p >


    < p > Nike is always rooted in sports, but Nike is not only a professional sports brand, but also a symbol of innovation and technology. Nike is good at using technology and data analysis to perfect the combination of performance and innovation.

    Nike has a professional sports research laboratory, innovative scientists and engineers, and close contacts with the world's top athletes, all of which are Nike's proud resources, and also a driving force for Nike's continuous development.

    Art can display the high technology and uniqueness of Nike products in the form of beauty.

    Nike tight of the moment is a combination of sports, technology and art.

    People can wear Nike tight of the moment series products to carry out various professional sports, but also feel that art is well reflected in sports equipment.

    < /p >


    < p > < strong > cooperation with artists for the first time < /strong > /p >


    < p > 2014 Nike tight of the moment first worked with artists and invited an independent Japanese designer.

    Because of the difference between Nike and the designer, the products launched by the joint venture have unparalleled uniqueness, and have simple but not simple design concepts, so as to achieve the complementary effect of sense of movement and aesthetics.

    < /p >


    < p > all line designs take full account of the curves of each part of the human body and display them perfectly.

    For example, there are more movements behind the knees, more wrinkles, and more compact design lines.

    At the beginning of the design, there was a big difference in internal feedback. Some people liked it very much, and some of them were particularly annoying. At that time, I thought it was right, because Nike did not want to create a very mediocre work, but also wanted to provide the right products to the right people.

    < /p >


    < p > < strong > for the first time in China, < /strong > < /p >.


    < p > Nike tight of the moment will be released in China in the spring of 2014.

    In China, there are still a large proportion of girls who like sports. They will not pick the right stage and make themselves more athletic equipment. There is a certain gap between them.

    Girls from other European and American regions such as Portland and the United States have understood the difference between a href= "http://www.91se91.com/news/index_c.asp" > running shoes /a and training shoes, and the importance of wearing sports bra.

    The products of Nike women are not only professional sports equipment, but also work with living equipment and go to various other places.

    So over the past year, when we launched the Nike tight of the moment, we are trying to influence more people to know "do sports and wear beautifully".

    < /p >

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