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    Think Tank L2 Raised $16 Million 500 Thousand For The First Time

    2014/3/14 14:39:00 23

    BrandResearchThink TankFinancing

    < p > according to Venture Beast, the a href= "http://www.91se91.com/news/index_f.asp" brand name /a /a digital research think tank, L2 Think, founded by Scott Galloway of New York University in 2010, was awarded the first external financing, and raised from Vc firm to Venture.

    After the completion of the paction, Paul Sagan, one of the partners of Gerenal Catalyst Partners, will join the L2 board to become a non-executive chairman.

    < /p >


    < p > L2 data collection, analysis and solution to the global digital footprint of over 1000 consumer brands from luxury, beauty, a href=, http://www.91se91.com/news/index_s.asp, /a, tourism and automobile industry in the Internet, mobile Internet and social media. The products are L2 Digital IQ Index (digital intelligence quotient index). Customers include the world's largest luxury group, LVMH, L2, Hennessy LV group, the world's largest cosmetics group, "the world's largest cosmetics group", "L'OREAL", "L'OREAL", "L'OREAL", "Estee Lauder", "Estee Lauder", "Four Seasons Hotels", "luxury Electronics" and "fashion brands".

    In the past four years, L2, a thriving brand in the field of brand digital research, has become a strong competitor for traditional brand consulting companies.

    < /p >


    Scott Galloway, founder and chief executive officer of P L2, said that the time needed to collect data is now twelve weeks. In the future, we will use capital injection to enhance our research capability and reduce the growth time to two to three weeks.

    In addition, the new funds will be used to increase manpower in Europe, Asia and the west coast of the United States, and expand the existing working team of only 35 people. It is possible to add offices outside New York and increase the research scope of the 1000 brands in the seven markets to 12 to 15 markets and 5000 brands.

    < /p >


    < p > Scott Galloway reveals that the brands that are currently strong in the digital world include Tory Burch, Kate Spade, Sephora, Coach and Est e e Estee Lauder.

    While the a href= "http://www.91se91.com" > luxury group < /a > group, although LVMH Mo t Hennessy Louis Vuitton SA (Vuitton) MOET & CHANDON Hennessy LV group's "Si Fu Lan" and "Louis Weedon" are more prominent, but the group is generally better.

    < /p >

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