The "Customized" Products Of Foreign Trade Are Popular.

< p > recently, reporters learned from the "Zhi Sheng future" a href= "http://www.91se91.com/news/index_s.asp" > export "/a" series forum, according to a 2014 survey on China's export outlook conducted by the world famous manager of world famous resources management magazine in February this year, 86% of the exporters expected exports in the first half of this year will increase, of which more than 53% of respondents think that growth is less than 10%, and 24% of respondents believe that the increase is between 10% and 25%. This shows that China's foreign trade enterprises are constantly improving their anti risk ability and market competitiveness.

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At P, more than 500 Chinese manufacturers and exporters from Shenzhen and its surrounding areas, well-known foreign trade experts, senior procurement consultants and representatives of large international buyers participated in the forum, and made a new look at the new situation and new way of export in 2014.

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< p > "the international economic situation in 2014 will gradually warm up. However, China's foreign trade is still facing a more complicated situation."

Pei Kewei, President of global resources enterprise affairs and CraigPepples, publisher of world manager magazine, said.

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< p > < strong > export enterprises mostly attract customers by product quality < /strong > /p >

"P >" with the rapid changes in the consumer market, buyers are also facing many problems such as rapid product cycle update, large competition in retail links, and high pressure of working capital, so they are constantly changing.

Therefore, Chinese suppliers should keep abreast of buyers and market trends and respond quickly.

Those who have sincerity, strength, concern for quality and innovation and attach importance to equality and mutually beneficial cooperation are worthy of more effort and effort by suppliers.

Pei Kewei said.

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A buyer survey completed by P global resources shows that up to 74% of buyers look for suppliers who can provide customized products. They value the comprehensive capabilities of suppliers rather than just "picture" purchases.

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< p > Pei Ke said, "we asked a large number of foreign trade enterprises what to attract buyers.

We found that the first priority is to attract customers through product quality, the two is to actively develop new markets, the three is product innovation, four is customer service, five is to enhance the ability to accept or process small orders, six is to create their own brands, seven is the design capability, and only a small number of enterprises attract each other with low price advantages.

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< p > "before" a href= "http://www.91se91.com/news/index_c.asp" > Enterprise < /a >, we hope that products will be enriched and everything will be done.

In recent years, we all pay more attention to product positioning and do what we are good at, that is, from manufacturing to intelligent manufacturing.

The relationship between peers is more of a collaborative relationship, rather than the exclusion type competition relationship in the past, because each enterprise's product positioning is different, the customer groups are also different.

Lin Lin, vice president of Shenzhen Vail Trading Co., Ltd., believes that Shenzhen's electronic foreign trade enterprises are gradually getting rid of the low price competition.

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< p > it is understood that weishang Trading Co., Ltd. is engaged in manufacturing and manufacturing of mobile power. Its main markets are in Europe, America and Southeast Asia.

In recent years, the company has focused its strategy on products and services. "As a consumer product, we must seize the eye of our customers, the appearance is definitely the most direct breakthrough, and then we should do well in service and enhance our competitiveness."

Synthetic Lin said.

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< p > palm electric appliance (Shenzhen) Co., Ltd. focuses on digital TV set top box manufacturing export, its main market in Europe, Southeast Asia, Africa.

Yu Junlong, general manager of overseas sales of the company, believes that many overseas buyers have opened offices in China, and more and more Chinese manufacturers are not aware of the fact that they are not as closed as they used to be. The traditional form of trade has changed now. Besides good products, they must also have good services.

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< p > according to the survey results of global resources, cost control (67%) is still the biggest source of pressure for Chinese suppliers, and the fluctuation of RMB exchange rate is not the most worrying problem for enterprises. Instead, it is how to carry out effective market development (52%), followed by mastering market demand (38%), increasing production efficiency (33%), human resources (30%), and enterprise management (28%).

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"P >" for this reason, Pei Ke as a suggestion: "while paying attention to the export volume, Chinese suppliers should pursue the improvement of export profits, and exchange rate fluctuations and rising costs are all squeezing the profits of enterprises.

Through research, we also see that suppliers are upgrading their comprehensive competitive advantages to drive long-term development, including improving product quality (48%), market development (42%) and product innovation (42%), so as to ensure that enterprises can improve bargaining power and remain invincible in the international market.

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< p > information becomes the key for foreign trade enterprises to open up the market. < /p >

< p > < strong > correlation < /strong > < /p >.

< p > Shenzhen Hongkong underwear enterprise R & D center preferred "/p".

< p > Hongkong underwear enterprises focus on the mainland market and join the Shenzhen underwear Exhibition "/p".

< p > reporter recently learned from the organizers of SIUF2014 China (Shenzhen) international brand underwear exhibition that the Hongkong underwear Association will carry nearly 100 Underwear Companies in Shenzhen's underwear exhibition this May 9th to 11.

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< p > Hongkong is known as "a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > manufacturing center and international a target=" _blank href= "http://www.91se91.com/" > textiles "and garment purchasing center, but underwear industry also plays an important role in the garment industry.

Hongkong underwear industry has been a huge export volume, products are mainly sold to the United States, Europe, Japan, mainland China and other places.

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< p > Huang Qizhi, chairman of Hongkong underwear industry association, said in the interview that the underwear industry in Hongkong is facing fierce competition in the international market. Many Hongkong underwear enterprises begin to shift the focus of market development to the mainland of China, and many overseas underwear brands aim at the mainland market.

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< p > "Shenzhen and Beijing, Shanghai and Guangzhou are fashion capital cities. The apparel industry chain is perfect and design talents are gathered.

In addition to outstanding processing capacity, Shenzhen also has strong underwear design and R & D capability.

The R & D base in Shenzhen will not only make full use of Shenzhen's talent resources, industrial advantages, reduce R & D and production costs, but also quickly understand the needs and characteristics of the mainland market through Shenzhen.

Huang Qizhi said that not only is the establishment of the foundries, but now Shenzhen has also become the first choice for many Hongkong underwear enterprises and foreign underwear enterprises to establish R & D bases.

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< p > in his view, Hongkong has the leading edge of the procurement center. Further in-depth cooperation between Hongkong and mainland underwear enterprises will achieve the effect of "complement each other" and jointly enhance the competitiveness of China's underwear industry in the world.

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< p > it is learnt that the SIUF2014 China (Shenzhen) international brand underwear exhibition will be launched in May 9th. At present, many famous enterprises such as Li Fang, AI, MISSPROMISE, ELLE and so on have been invited to participate in the exhibition.

In addition to the sharp increase in the number of exhibitors, the exhibitors in this exhibition area are generally increasing over last year, and the total area will increase by 20% to 58 thousand square meters.

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At P forum, the representatives of the participating enterprises in Shenzhen believed that in the current market environment, mastering the accurate information of overseas markets and buyers is the key to developing and winning the market.

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< p > "we must study the target market and provide products that are suitable for the local market. The products to the United States are not necessarily suitable for Brazil. The way of selling things in Huaqiang North is not necessarily suitable for Mexico."

LauraCortes of CyA said.

Founded in 1999, CyA is a leading distributor of mobile phone accessories in Mexico. LauraCortes is mainly responsible for its procurement in mainland China.

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"P", "in traditional concepts, export oriented enterprises may set some thresholds for overseas buyers. We have a deep-rooted impression that European and American customers usually have large orders, while some Southeast Asian customers have relatively small orders.

Later, we found it wrong. In fact, the biggest customers of our company came from very small places. The total population of the country is 5 million, and the total population is not equal to a large market in China, but in that area, sales of products account for half of the total sales of our company.

Synthetic Lin believes that the judgment of overseas markets and customers should not be taken for granted. It is very important to use various channels to understand information.

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"P >" in 2007 and 2008 when foreign trade was done, e-commerce was just emerging. Before buyers would send inquiries directly, we could clearly see the information of each buyer.

But now, the big buyers who can really cooperate will basically not send inquiries, but first understand the supplier through the website and send them directly.

Shenzhen City Tatsu Technology Co., Ltd. Marketing Manager Wu Yongqi said.

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< p > according to global resource research, China's foreign trade enterprises are gradually constructing and perfecting their own unique value and innovating marketing means through various ways.

Among them, participating in the exhibition (38%), promoting B2B at various channels (37%), and the B2B foreign trade website (35%) has become the top three promotion channel for enterprises.

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< p > Yu Junlong believes that when using network platform, < a href= "http://www.91se91.com/news/index_z.asp" > Exhibition "/a", customer visits and other promotional tools, we can not only focus on the promotion of products, but also pay attention to the introduction of corporate culture and ideas.

"There are so many products, so much the same thing. What's more important is to bring the company's culture and ideas to customers, so that these customers can understand what we can bring for their future development."

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< p > it is reported that Chinese suppliers have actively implemented the strategy of diversification of export markets, so as to diversify risks and actively seek more orders.

With the gradual warming of Europe and the US economy, Chinese exporters took the two markets as the main target export markets in 2014.

Data show that 57% and 53% of respondents considered Europe, the United States and Canada as their main export markets, followed by Asia (42%), the Middle East (24%), central and South America (23%), and Africa (17%).

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