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Feasibility Analysis Of Setting Up Counters In Clothing Stores

2014/3/15 9:33:00 36

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Clothing Store Shopping Mall Counter Feasibility

to enter the shopping mall may be a "shortcut" for some friends who just joined the clothing sales industry. They seem to feel that there are two troubles in the shopping mall. One is location selection, and the other is that they can't choose a good location. Two, they want to save a lot of store rents. However, I personally believe that entering the shopping mall is the most cautious way to join. 
 first of all, we analyze from the angle of shopping malls. The mall is a comprehensive business body. The a href= "http://www.91se91.com/news/index_c.asp" > clothing brand < /a > is also mixed and varied. Therefore, they will also pay attention to their brand and their own interests. The brands that they require to enter must be of high quality or high profits. The brand with high added value, such as Shanghai, is more suitable for their requirements, or what is the famous "Chinese" brand of France and Italy, which also has a very high profit and can "fool" people. 
 but if you are acting as a domestic a href= "http://www.91se91.com/news/index_c.asp" > second line brand < /a >, I personally suggest that we should not go to the mall to run into a wall. The mode of operation should be varied. As long as we are sincere, I think we can always make money, so we do not need to squeeze into the mall. The day before yesterday, a friend from Shenyang sent me an email saying that she had never run a costume before. But in the past two years, she saw that the clothing industry was flourishing. It also stems from a woman's love for clothes. She also wants to join the industry. She has got an edge in a large shopping mall through the relationship, 40 square feet, and can be put on the counter in February, but she said she had not yet chosen a good brand. I think this is a very dangerous choice. If a mall allows any brand to enter, then how much value does he have so that we doubt that if the shopping mall is strict, then the brand you choose can not be easily entered. 
Store in the shopping mall to see: first, to enter the shopping mall to discuss several aspects of the matter, brand awareness, profits, which are more concerned about the shopping malls, and perhaps they are more concerned about this than you; then agreed to decorate, decoration is also more troublesome, the brand side requires a unified image of their CI, and shopping malls are not allowed to enter the wanton processing, such as floor style, size and shape are fixed, the contradiction between the middle must be negotiated to solve; shopping malls also have to establish a minimum sales volume, generally less than three months to reach the minimum sales guarantee, or you eat your own food (to pay for your own goods), or pick up the baggage and leave, they want to delete the cabinet. above is from the perspective of shopping malls. Shopping malls are very harsh on the brands that are on the spot. How can we cope with such a profit margin of hundreds of millions, such as IgG? 
 > from < a href= "http://www.91se91.com/news/index_c.asp > > shopping malls > /a > analysis, shopping malls rebate 25 to 28 points, publicity costs 1 to 2 points, 17 points of value-added tax, so that it will add 43 to 47 points, and holidays and promotions also need to be buckled. With this algorithm, if you get 3 to 60 percent off of the profits from the company, the profit will be 60 to 70 points, of which 43 to 47 points will be eaten by the mall, so your profit is only 27 points. This is also the most ideal sales status. If you encounter the promotion of the mall, discount 20 points? If three months do not reach the bottom of the sale, you have to eat your own food, so you can't avoid losing money. Plus, how much profit do you get from the average cost of the entrance fee and the renovation fee per month? 
According to the above analysis, some of the friends will ask, according to the above statement, can't the shopping mall be done? How can I enter the shopping mall more and more? I personally think that the shopping mall is not impossible to do, you can take the following means to get more profits from you. First, there is a good relationship with the top level of the shopping mall. They will reduce your rebate rate (this is also the most commonly used means of shopping in the mall). Two, consult with the brand side, so that they can share the value added tax with you. Generally they are responsible for 12%, you personally responsible for 5%, three is the agent like the agate, brother and so on, and the brand with high profits is the agent of. Many of the brands that are stationed in shopping malls are to enhance their popularity. Generally, the brands are set up by the brands themselves, and their profits can be controlled by themselves.