Hermes And Other Luxury Brand Stories

The growth rate of < p > 3% is the slowest year in China since 2008, < a href= "http://www.91se91.com/news/index_s.asp" > luxuries < /a > in China.

< p > from the recent market statistics released in 2013, the growth rate of luxury consumption in China has slowed down compared with the speed of the international first-line brand in previous years.

Just slowing down, the result is growth.

International luxury brands still put the Chinese market in the forefront of the new year's planning.

< /p >

< p > the attitude of the international luxury goods to the Chinese market is no longer based on the large number of direct outlets and negotiation agents. The speed in this regard has slowed down along with the growth of China's luxury consumption.

From the clock and jewellery, decoration to home accessories, the rich use of Chinese elements and the design concept of satisfying Chinese life have been widely accepted and applied by the brand.

< /p >

< p > besides, with the completion of Patek Philippe yuan Di and Hermes house in Shanghai, the marketing strategy of top luxury goods has undergone a new pformation -- promoting brand history and promoting brand culture.

< /p >

< p > < strong > PATEK PHILIPPE < /strong > /p >

< p > < strong > Patek Philippe < /strong > /p >

< p > the completion of Patek Philippe yuan Di, the top luxury goods to China's < a href= "http://www.91se91.com/news/index_f.asp" > marketing < /a > strategy has become the history of promoting the brand and promoting the brand culture.

< /p >

In June 2013, P opened the world's largest flagship store in Shanghai Xintiandi, and built a leisure club on the two floor of the building to provide consumers with a deep and profound historical background in the elegant and tranquil environment. At the same time, through two big events, the brand announced Liang Wendao and Wu Xiaobo as "brand ambassadors" in a high-profile manner, thus highlighting the brand value culture that has always attached importance to cultural development.

< /p >

< p > September 2013, the "Cartire collection" series was held at the invitation of the Liaoning museum's "Bo Cui Zhen Yi - Chinese and Western treasures Art Exhibition" to launch its fourth China trip.

The exhibition featured the selection of "Cartire collection" from 1750s to 1949, including pure Chinese art.

Through the three themes of "style evolution", "Chinese sentiment" and "precious treasures", the exhibition not only presents a legendary journey of a century of fashion evolution for the audience, but also highlights the long history of brand importance to Chinese elements design.

< /p >

< p > < strong > Cartier < /strong > /p >

< p > < strong > Cartire < /strong > /p >

"P", "Bo Cui Zhen Yi - Chinese and Western treasures Art Exhibition" selected "Cartire collection" included in the collection, many of which are pure Chinese art.

< /p >

< p > < strong > JOHNNIE WALKER < /strong > /p >

< p > < strong > Johnnie Walker < /strong > /p >

< p > at the beginning of spring in 2014, the Johnnie Walker Beijing mansion also crossed the Scotch whisky with Chinese food and set off a tide of "Dongfeng West".

< /p >

In December 2013, Tiffany celebrated the brand 175th anniversary celebration in Beijing. In December 2013, the exhibition of "antique legend" antiques collection was held in P. The exhibition was composed of four themes: Diamond inheritance, natural inspiration, decorative art style and Tiffany charm.

The most striking part of the exhibition is the Tiffany Diamond (Tiffany legendary yellow diamond) weighing 128.54 carats. It is the most famous and unique yellow diamond known to the world.

Tiffany Diamond was extracted from the Kimberley diamond mine in South Africa in 1877. The original stone weighed 287.42 carats and was purchased by Tiffany founder Charles Luis Tiffany in the following year.

With this yellow diamond, Mr. Tiffany consolidated his prestige of "king of diamonds" and won the reputation of the global diamond authority for the brand.

The most famous "yellow mirror" appeared in 1961 when it was making a poster for the movie "breakfast of Tiffany". The diamond necklace that Audrey Hepburn wore was embedded in this yellow diamond.

At the exhibition, Tiffany Diamond was given to a necklace made of white diamond and platinum. The top quality white diamond with a total weight of over 100 carats was mounted on the necklace.

"Taking Tiffany Diamond to Beijing, China, shows Tiffany's determination and commitment to the future development of China's important strategic market," said Michael J. Kowalski, chairman and chief executive of Tiffany company.

< /p >

< p > < strong > Tiffany < /strong > /p >

< p > Tiffany's "legendary legend" a href= "http://www.91se91.com" > Antique < /a > treasure collection exhibition. A 128.54 karat yellow diamond is the most famous and unique yellow diamond known to the world.

< /p >

< p > < /p >.