Fujian Enterprises Export To Domestic Market To Find Market

The labour intensive industry in Fujian has become the scale, and the textile, clothing and footwear industry are two typical representatives.

"One of the 4 pairs of shoes exported to China is produced in Fujian."

The shoemaking industry in Fujian is full of tripartite confrontation with Guangdong and Zhejiang.

At present, there are more than 4000 shoe enterprises in Fujian province. Textile exports are the second largest export commodities of Fujian after machine and electricity, and the export volume ranks sixth in the country, and more than 20 thousand textile enterprises in the province.

After the financial tsunami, the export of enterprises was difficult, but the labor-intensive enterprises such as rich and precious shoes and other industries increased and expanded further.

[dynamic samples] exports will not drop, and two new factories will be built up. In the view of the Fujian footwear and footwear import and Export Chamber of Commerce, Shishi rich birds and Putian double Chi are the few shoe companies in the province who have always adhered to the internationalization strategy of their own brands.

Two years ago, the EU imposed a 16.5% anti-dumping duty on Chinese leather shoes, and the birds came out in the province alone, and the other more than 100 affected shoe companies stood on the sidelines.

The result of the prosecution is that the rich birds can continue to export directly to the European Union.

Customs statistics show that in the first half of this year, the number of footwear exports from foreign-funded enterprises continued to grow, and the total export volume of footwear exported by state-owned and private enterprises decreased.

However, the export of the rich and precious shoe industry is basically unaffected, and the export volume this year increased by 10% over the same period last year.

Reporters learned that the birds built two new factories this year, imported from Italy in September, 10 production lines, so the shoe assembly line increased to 26.

In the past few years, many well-known shoe makers in the province have mainly sold in the domestic market, and basically abandoned the export.

It is reported that at present, the 60% market of fortune bird shoes is abroad.

In the international market, the fortune bird has opened up more than 50 markets in Russia, the United States, Singapore and Brazil, and has also carried out international registration of Madrid trademark to launch an impact on international brands.

People from the Ministry of foreign trade of the Ministry of foreign trade of the shoe and bird industry told reporters that this was forced in recent years in the international anti dumping war.

In the financial tsunami, such a market layout helps enterprises avoid market turbulence.

While some other shoe companies have only been stared at the US market after shrinking in the European market, the impact this time is much greater.

With the arrival of the financial tsunami, besides the diversification of the international market, the rich birds also increased the pace of expanding domestic sales, and the number of stores and stores in China has reached more than 2800.

[extended investigation] small and medium-sized enterprises crowded into the industrial chain to warm up and turn inland.

In fact, it is difficult to be a typical labor-intensive industry. At present, there are more than 4000 shoe enterprises and more than 20 thousand textile enterprises in Fujian.

This financial tsunami, the most difficult number of small and medium enterprises, they can get foreign orders began to decrease.

Press survey found that in the shoe industry concentrated in Quanzhou and Putian, the news that shoe companies shut down and shut down from time to time came from time to time, but many of them were small and scattered businesses.

The three characteristics of product structure diversification, marketing diversification and marketing diversification make the enterprises above Designated Size have much room for maneuver in the financial tsunami, and small businesses are often suffering.

It is reported that small textile enterprises failed in the first half of the year, and recently, with the increase of export tax rebate rate, the living condition has improved.

Is it difficult to sell foreign goods?

"Exporting to domestic sales is easier said than done," said Wang Shifang, director of Warren sports and Tourism Products Co., Ltd., who used to make tents. They used to get foreign orders, and they needed more than 5000 camping camps to deliver a box. Now orders are hard to get.

At present, they can only take small orders from enterprises or shops around Fuzhou.

In the past, the Fujian finance and Mao Group, which only sold abroad, sold its own brand of children's clothing, taoti. Now it has opened many Amoy stores in the streets and alleys of Fuzhou.

But the finance and Mao Group and the rich and precious shoe industry all say that there will not be a large number of physical stores overnight. Foreign trade enterprises need time to establish popularity in China.

In addition, although textile and clothing are the second largest export commodities in Fujian, the export volume ranks sixth in the country, but exports are "large" rather than "high quality", mostly based on OEM, and private brands are few. Many enterprises earn only about 10% of processing fees.

The same is also true of shoe intensive enterprises in labor intensive industries. Many shoe manufacturers in the province do EOM (OEM) production.

Brand is their common weakness.

Take the initiative to serve brand enterprises, facing some difficulties, some small and medium-sized enterprises have begun to ask for supporting processing or OEM production for brand enterprises.

This is a win-win situation. Small businesses can live here, and big businesses can expand at low cost.

The number of local SMEs has increased to 5, and other small and medium-sized enterprises have become a supporting workshop for large enterprises.

Dozens of enterprises in Anta, fortune bird and other industrial chains are still relatively well off.

The shoe industry is also a major industry in Putian. There are more than 200 enterprises on the local scale. At present, they are prepared to participate in international exhibitions and expand the market with the overall image of "Putian shoes".

Experts from the provincial foreign trade and Economic Cooperation Bureau said that closer to the industrial chain or collective expansion of the market will help Fujian enterprises to expand their market share. Enterprises can deepen exchanges, reduce internal price wars and reduce trade barriers.

However, from the perspective of trend, export-oriented enterprises should first consider industrial upgrading, improve bargaining power and value-added products, enhance brand awareness, expand profit margins and enhance international competitiveness. Meanwhile, we should try to develop products that meet domestic needs and vigorously expand domestic markets.

[policy links] recently, policies have been introduced from central to local governments to support foreign trade exports.

Since December 1st, 3770 commodities have raised the export tax rebate rate, the third increase since August 1st. The main adjustment is labor-intensive goods.

The State Council also introduced six measures to support the textile industry, including the continued increase in the export rebate rate of textile and garment.

Fujian promotes the pformation and upgrading of foreign trade, promotes the construction of export bases, encourages exports of products with independent intellectual property rights and independent brands, improves the technological content and added value of export products, expedite the implementation of the diversification strategy of export markets, consolidates traditional markets, opens up new markets, organizes enterprises to participate in international exhibitions, and promotes qualified enterprises to establish overseas trade outlets and marketing networks.

In order to resist the risk of export bad debts, the proportion of financial subsidy for export credit insurance premiums in our province has also increased.

At the end of the year, the new policy premium increased from 20% to 40% to 60%.