Hubei Clothes Encounter Bottlenecks And Break Through In Pition

< p > for Hubei's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry, Hanzheng Street in Wuhan is a topic that can not be bypassed.

Since the 80s of last century, a group of Han style clothing enterprises were born here. With the development of the factory, the Han style clothing has been flourished in Hubei and has swept the whole country.

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< p > in the 90s of last century, Han style clothing became famous in China and reached its peak of development.

But since then, with the rise of Shenzhen women's wear and Hangzhou women's clothing in China, and other reasons, Han style clothing has gradually lost its former glory.

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< p > < strong > encounter bottlenecks < /strong > /p >

< p > refers to the development momentum in the 90s of last century. Li Qunbao, Secretary General of Wuhan clothing trade association, reveals the excitement of being unable to hide.

At that time, the clothing industry of the whole country did not have such a detailed analysis of the clothing factions, so we all worked quietly in the places where they camped. The whole country has not yet formed a strong garment industry cluster. At the same time, the clothing brands at that time were not rich enough for consumers to choose.

At the time when such clusters were still at a stage of silence, Han Gang, a target= "_blank" href= "http://www.91se91.com/", "dress less than /a", which had a market base, quickly developed, and took the lead in the whole country.

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< p > like Taihe, Chinese, English, Ya Qi and Longxiang, it has become the four famous names in Han style clothing, and has become the pride of Hubei's clothing.

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< p > according to Li Qunbao, Han style women's wear has participated in CHIC (China International Fashion and Accessories Fair).

It is understood that the support of the Wuhan government was very large, and a large sum was specially allocated for the Han style women's wear to Beijing.

Han style clothing was also red.

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P is easier to move.

With the rapid development of the domestic garment industry, especially the strong rise of Shenzhen women's wear and Hangzhou women's clothing, the Chinese women's clothing has caused great competition pressure.

The two have occupied the dominant position of the domestic garment industry with their own characteristics.

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< p > under the wholesale running volume mode of Hubei clothing industry, brand enterprises are only responsible for the single quantity of agents. Enterprises give orders to agents, sell them and catch up with them again.

When the goods arrive in the dealerships, the enterprises can not control them effectively, nor do they have direct feelings about retail information.

Chronic diseases accumulate all the year round, so that many enterprises are suffering from support in recent years.

Business owners obviously feel that before the women's clothing cluster in Shenzhen and Hangzhou, they are lagging behind.

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< p > first, the management mode is restricted and the degree of individuation is not enough.

Wholesale mode does not emphasize brand style, so the market will do whatever it sells.

Second, compared with a number of women's clothing brands in Shenzhen, the size of Han style women's wear brand is limited.

Third, especially in the details of the operation of enterprises is lacking, not well combined with some new ideas in the current enterprise operation, for new business thinking and operation mode has no experience.

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< p > for this reason, Liu Shuren, President of Wuhan clothing trade association, does not shy away from pointing out that the clothing industry is currently facing fierce competition, and the requirements for the operation of the brand are getting higher and higher.

The wholesale mode born in a specific historical period no longer adapts to the new competitive environment.

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< p > Li Qunbao believes that the problem of Hubei's clothing industry is that the scale of the overall industry is not small, but the lack of large enterprises and big brands.

"Wuhan women's clothing, in fact, can be said to be strong in the whole country.

Wuhan women dress is popular and popular.

The problem is that Wuhan's clothing is mainly wholesale, although it can make money, but the added value is low. The most important thing is that the retail terminal is not in its own hands.

The wholesale development of Han style clothing is in the direction of brand, and it is the next step to develop the retail terminal in its own hands.

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< p > < strong > Han style clothing pformation breakthrough: < /strong > < /p >

< p > apart from the competition from domestic counterparts, the entry of foreign brands has also made Han style clothes feel pressured.

It is understood that, since the late 90s of last century, foreign brands have also poured into Wuhan.

According to media reports, the number of Han enterprises has been reduced from 2000 in the peak period to more than 1600 nowadays, and the share of shopping malls in Wuhan has dropped from 70% to 30%.

Some enterprises have no choice but to quit. For instance, once the scenery of Chinese and British clothing has disappeared.

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< p > Han style dress localization is popular, and pursue fast fashion.

But this fast fashion has also been attacked by ZARA, H&M and other international fast fashion brands. It is not easy to break through.

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P also has to say that in recent years, the whole domestic garment industry is faced with factors such as rising labor costs and rising raw material prices.

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< p > facing the internal and external troubles, the pformation and upgrading of Han style clothing is imperative.

Brand development has been recognized by Hubei clothing enterprises.

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< p > red dress has cut off wholesale business many years ago, and has given up a good profit day and embarked on the road of brand management.

Tang Guanyi, chairman of the company, believes that no brand enterprise can only linger at the low end of the industrial chain, and enterprises are always not strong enough.

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< p > nowadays, many mature women's clothing floors and red men have a place in many high-quality shopping malls throughout the country.

The annual investment of red people in R & D is nearly 30 million yuan, and will continue to increase investment in the future.

In 2012, the sales volume of red men exceeded 800 million yuan, and the top part of the Han nationality was women's clothing.

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< p > Giovanni is the representative of Han style clothing independent brand.

It is understood that Qiao Wan Ni listed on a popular pursuit: Jin Wu Canton first day sold 27 thousand yuan, 5 days later, the Japanese sales of 87 thousand yuan results to break the sales record of Wuhan Guangzhou.

After a month's inventory, it also broke the sales record of the single brand in the past four years with the sales volume of 875 thousand yuan.

Then, the new world invited Giovanni to enter the field. He sold 600 thousand yuan in the first month and became the second floor sales.

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In order to cultivate and further expand the clothing brand of Hubei, with the support of the Wuhan municipal government, the Wuhan clothing trade association began organizing the Wuhan international fashion week since 2012. In 2013, the first Wuhan International Garment Fair was held in the same week at the same time.

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< p > industry insiders said that the Expo will have great significance and far-reaching impact on the development of Wuhan's garment industry. It will help reshape the image of Wuhan's garment industry and strive to cultivate a number of excellent brands that are well known in the national market.

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< p > Liu Shuren said that Han style clothing will play a major role in the development of International Women's clothing in the future. Combined with the actual characteristics of enterprises, the VIP core system should be established to nurture the brand of Han faction enterprises, innovate business models and enhance the competitiveness of enterprises.

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< p > in July 2012, 14 enterprises in Hubei jointly invested, registered Wuhan Han faction business investment Limited by Share Ltd, established the "Han workshop" brand, and in September 2013, the first "Han factory" brand appeared in Wuhan.

It is understood that the "Han workshop" will be the same as most fast fashion brands, the collection of many Wuhan brand clothing, unified paste "Han factory" label, sold in the collection shop.

This is the first time that Han style clothing has been developing in the market for more than 30 years.

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< p > Han clothing can take the "Han workshop" as the breakthrough point, once again start the Hubei clothing brand, we will wait and see.

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< p > < strong > seize the opportunity to undertake eastern industrial pfer < /strong > /p >

< p > Hubei is one of the six central provinces (Shanxi, Anhui, Jiangxi, Henan, Hubei, Hunan) designated by the state.

The central government formulated the strategic plan for the rise of central China. The key point of development is to upgrade the industrial level on the basis of the existing foundation, promote industrialization and urbanization, and play a leading role in taking the advantages of East and West and industrial development.

Under this background, Hubei has the opportunity to undertake eastern industrial pfer, which can also bring opportunities for Hubei's garment industry.

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< p > the major cotton producing provinces in Hubei, for example, Tianmen, which is not far from Wuhan, is the national high quality cotton producing area. It is known as the "hundred mile cotton sea". Many cotton trading bases have been built in the area, and the a target= "_blank" href= "http://www.91se91.com/" > textile < /a > has obvious advantages in clothing resources.

According to media reports, Hubei's cotton output ranks fifth in the country, and its output is also at the forefront of the country in terms of yarn and grey cloth processing.

This advantage of raw materials in today's domestic cotton prices remain high.

For Hubei, it is no problem to undertake the pfer of East Coast garment industry.

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P > a href= "http://www.91se91.com/news/index_p.asp" > Hubei < /a > the short board of the garment industry lies in the low end of the industrial chain for a long time, while the high value-added link is more advantageous for the coastal enterprises.

In the process of pfer, if the coastal enterprises can introduce advanced management experience and excellent talents to industrial pfer areas including Hubei, it will undoubtedly improve the local industrial level.

At the same time, industrial pfer not only increases local employment opportunities, but also enables previously unemployed migrant workers to achieve localized employment and increase local economic and social vitality.

According to the survey conducted by the Ministry of industry and information technology and the office of industry pfer of the China Federation of textile industry, in 2011, only the textile and garment industry created more than 70 thousand jobs through the implementation of the pfer project.

83.33% of enterprises believe that their development in the Midwest depends on the relatively abundant labor force there.

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< p > reporter understands, at present, Shenzhen, Guangzhou and many other clothing brands began looking for Han style women's clothing enterprises to order processing.

For garment enterprises in Shenzhen and Guangzhou, labor costs are high, production costs are increasing and pressure is increasing.

Therefore, the pfer of these local industries to the central and western regions is also in full swing.

In the process, the mainland enterprises need to undertake the pfer.

According to the national plan to promote the rise of the central region, Hubei is undoubtedly an ideal place to undertake industrial pfer.

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