Humen's Clothing Prices Gain International Voice

Humen clothing The size of industrial clusters ranks first among the garment industry clusters in the whole country. Have clothes Clothes & Accessories There are more than 2300 production and processing enterprises, with an annual industrial output value of about 30 billion yuan.

A few days ago, in the second batch of Guangdong commodity international procurement center and the list of key cultivation objects announced by the provincial Commission for information and communications, the Humen apparel market cluster was identified as the "Guangdong leisure clothing international sourcing center". The move marks Humen's clothing price has gained international discourse power, and Humen clothing, especially leisure wear, has gained further popularity.

It took 3 years to achieve success.

According to the introduction, Guangdong commodity international procurement center takes the products of superior industries as the main trading objects. It integrates enterprise cluster procurement, commodity display, product development, brand marketing, e-commerce and modern logistics. It has obvious industrial characteristics, high agglomeration degree and strong transaction function. It is a leading modern trading platform with strong international radiation capability. By improving the mechanism of information collection and distribution, we will compile and publish the commodity price index, form a "wide cargo" price vane, and raise the international discourse power of "Guangdong price".

"Recognized Guangdong commodity international" Purchase The center and nurturing target will enjoy the same preferential policies as the 500 strong projects of Guangdong's modern industrial system and strategic emerging industries. " Humen town trust Bureau relevant responsible person said, in 2011, Humen clothing market cluster was listed as the Guangdong leisure clothing international procurement center key cultivation object, after 3 years of cultivation, through strengthening platform construction, market upgrading, electricity supplier development, finally won the provincial expert review group to pass.

According to the analysis of the industry, the reason why the town of Humen can be passed is due to the influence of Humen's clothing industry. Since the reform and opening up, the clothing and apparel industry in Humen has gone through a path of breaking the cocoon and becoming a butterfly, forming a large scale industrial cluster, a complete and perfect industrial chain and a mature and developed market system. It has become the characteristic industry, leading industry and pillar industry of Humen.

Data show that the size of Humen's industrial clusters ranks first among the town level garment industrial clusters, with more than 2300 clothing and apparel production and processing enterprises, with an annual gross industrial output value of about 30 billion yuan. The size of the clothing market is huge. The area of the existing clothing and apparel market is about 7 square kilometers, with a total operating area of 2 million 320 thousand square meters. There are 40 professional markets and 15 thousand business households. The annual sales volume is nearly 60 billion yuan.

A person in charge of the Humen clothing association said that Humen was recognized as the international purchasing center of Guangdong casual wear, and the popularity of Humen casual wear in the whole country will be improved. The sales of casual wear will also increase significantly, which will provide a new impetus for the development of Humen clothing, especially casual wear.

Cultivating a batch of national clothing brands

In recent years, focusing on the goals and ideas of constructing the important node cities in the Pearl River mouth and bay area, Humen has vigorously promoted the adjustment and transformation and upgrading of the industrial structure, and put forward four major industries, namely, clothing and apparel, electronic information, trade circulation and cultural tourism.

To this end, Humen city takes the clothing industry as the leader, vigorously develops the trade and circulation industry and the exhibition industry, strengthens the leading position of the clothing sales and purchasing center, and gives full play to the four advantages of the industry, market, location and transportation, coordinates with other industries, highlights the promotion of wholesale, logistics, R & D, market development, and the related legal, financial, training, consulting, financial and other integrated supporting service systems, and creates an international sourcing center with the modern clothing trading wholesale market as the core and a relatively perfect modern trading system, modern service system and modern management system.

According to the relevant person in charge of the Humen town trust Bureau, Humen town will continue to take "integration, transformation, upgrading and innovation" as the main line, and cultivate a number of state-level, provincial and regional famous brand names to enhance the brand building of Guangdong leisure clothing international sourcing center.

Seeking breakthrough development through the international center platform

　　 Humen With the help of the major platform of the national mining center, the town will take the innovative business mode, transaction mode and service function as the breakthrough point, and build "three key points and six centers". The three point is to build Humen into a major industrial cluster in Dongguan, a key industrial cluster in the country, and to build Humen into a key professional market. The six center is to build Humen into a regional major science and technology platform service center, regional headquarters center, regional creative center, regional brand center, regional fashion information distribution center and regional e-commerce center. At the same time, Humen town will take the strategic goal of building "Binhai International Shopping Mall and building a prosperous, strong and happy Humen" to give full play to the leading role of the garment industry, enhance the radiative power of the industrial economy, and promote the common prosperity of industry, commerce and trade services, exhibition industry, logistics industry, tourism and financial industry.