Guangzhou Nine Big Department Weekend Nuggets 250 Million

　 　 On-line "Discount" under preferential line

Ms. Xu, who never liked online shopping, decided to try Taobao's red packets for "38". "In the 38 quarter of the day, I can deduct the amount of red packets directly from Yintai, and add a lot of conditions to many brands of online shopping vouchers. Taobao's offer is very real, and it also puts pressure on retail outlets." Ms Xu herself is also a senior department store employee. Her statement represents a lot of views of physical retailers.

As a result, the entities under the line only negotiate with suppliers continuously, hoping to make common profits and attract consumers. At the same time, the special marketing activities under the line also become a compulsory course for retail enterprises. On the day of "38" festival, the live shows and interactive performances in many shopping malls in Guangzhou come one after another: the men's model shows the show in Tianhe Zhongyi store; Baixin District Baixin Plaza introduces the original large-scale female art accessories and colorful candy exhibition; Haizhuqu District's lien Ying Guang venue hosts the "goddess goddess HOLIDAY" inviting female consumers to make cakes on the spot, and Panyu District's Hai Yin has another high-end brand discount and magic performance experience cards.

The struggle under the line was rewarded. Reporters visited Tianhe Road on the afternoon of "38" festival. Market We saw long queues in front of the cash desk. All the elevators were full. Many shopping malls also had parking lots. According to Guang Bai, the number of people in the store increased by more than 5 times on the day of "38", which is even higher than that on Valentine's day.

　 The second half is still winter.

" flighty "Sales promotion has brought gains. Guang Bai Department Store disclosed to reporters that the average sales of Zhongyi store were 25 million yuan, which was basically supported by "half sky". "Big name cosmetics sell particularly well, sales and last year's" 38 quarter "compared to an increase of more than 50%. And reporters understand that this weekend, sales of most department stores in Guangzhou increased by 20%-30% compared with the usual weekend, of which Hai Yin and another city sales increased by 153% over the same period last year.

Sales went up, but profits didn't go up. Many people in the Department of industry admitted that only 62% off of the discount had been released by March, so that both the suppliers and retailers would have to give up the profits, plus profits from marketing activities. Therefore, "sales performance in the first quarter of this year is still not optimistic, and in the second half of the year, it is not sure that it will turn better." Especially for large department stores, sales of shopping cards dropped by 30% to 40% or more, which is a major blow. Next, major department stores still need to find ways to make achievements. A senior department store leader in Guangzhou said helplessly.