China Consumers Association: "Fast Fashion" Is Developing Too Fast.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201403/10/2014031009592331351.jpg "/" < < > >

< p style= "text-align: left > > recently, < a href=" http://sjfzxm.com/news/index_s.asp > > Consumer Association < /a > announced the recent comparative test of 70 "fast fashion" garments.

The results showed that there were 45 items that could meet all the standards, accounting for 64% of all the comparative test samples. 36% of the garments had some problems, such as fiber content and actual disconformability, formaldehyde content and pH value exceeding standard, and fading.

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< p > < strong > fast fashion is too fast and frequent bursts problem < /strong > /p >

Zhang Dezhi, director of the consumer guidance department of the Consumer Association, said, "< a href=" http://sjfzxm.com/news/index_s.asp > fast fashion < /a >, as a clothing category, is characterized by fashionable design, fast response to the market, many styles, and a small number of single items, and the unit price per passenger (the average purchase amount of goods per customer) is also promoted accordingly. "P"

In Beijing, there are quite a variety of "fast fashion" stores, representing brands like "a href=" http://sjfzxm.com/news/index_s.asp "H&M" /a "," UNIQLO "," ZARA "," C&A "," Me & City "and so on, which are popular among young consumers, and the market share is gradually expanding.

"But because of fast pursuit and other reasons," fast fashion "brand quality control is different, and there are frequent quality problems.

Zhang Dezhi said.

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< p > to understand the true quality of "fast fashion" clothing products, the staff of the China Association for consumers and consumers have purchased 70 "fast fashion" adult garments in the Beijing and Shanghai markets as an ordinary consumer, entrusted the consumer goods quality and safety supervision and inspection center of the China Federation of Commerce for testing according to the national standard.

The comparative test items include identification, composition content, formaldehyde content, pH value, color fastness, odor, decomposable carcinogenic aromatic amine dye, pilling and tearing strength.

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< p > yesterday, the China Consumer Association announced that in the products detected, there were 8 garments in the "fiber content content", but only one "Marsha" trousers with formaldehyde content exceeding the standard; the pH value exceeding the standard had two garments; the color fastness was not up to standard, it was a "large household", and there were 18 clothing problems.

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< p > < strong > natural fabric composition actually shrunk < /strong > /p >

< p > the nominal "100% cotton" actually contains spandex ingredients, and the nominal 60% cotton is actually polyester and viscose.

The result is misleading consumption.

The relevant person in charge of China Consumer Association believes that when consumers choose to buy such "fast fashion" clothing, fabric composition is one of the main basis of fashion design only, and is also one of the important indicators of wearing comfort.

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Less than P, the fast fashion clothes sold in the market are directly imported from abroad, and part of the domestic OEM production.

In pursuit of profit, some enterprises do not carry out inspection or label the fiber content according to the ratio of production to production.

In addition, "fast fashion" brand clothing often has multiple fabrics, which is bound to cause errors in fiber content labeling.

The products of this problem are: WE, URBAN RENEWAL, GB, Promod, b+ab, etc.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_s.asp" > formaldehyde value < /a > exceeding the standard is harmful to health < /strong > /p >

< p > formaldehyde content and pH value are related to human health.

It is understood that the main role of formaldehyde is clothing wrinkle resistant, shrink proof water, improve clothing color brightly.

If a manufacturer uses cheap additives containing formaldehyde, it will cause the clothing to release formaldehyde gradually from people's wearing and using process, and cause the disease through the contact of the human body's respiratory organs, eyes and the largest organ of the human body "skin".

Excessive pH may cause skin's natural barrier to be damaged, causing burning sensation, causing bacteria and easily causing diseases.

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< p > in this comparative test, the MARKS&SPENCER "Marsha" trousers (No. 8230) produced by Marsha Commerce (Shanghai) Co., Ltd., the formaldehyde content is measured to be 91mg/kg, which is higher than that of the national standard. The HOTWIND brand trousers produced by the ZARA brand produced by SA La Commerce (Beijing) Co., Ltd. and the hot wind Investment Limited company are all found to be unqualified, the standard value should be 4 to 7.5, and the measured values are 8.3 and 9.2 respectively.

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< p > < strong > the problem of fading becomes clothing "big trouble" < /strong > < /p >.

< p > color fastness is not up to standard. It will not only directly affect the quality and normal wear of textiles, such as washing with other clothes, but also easy to stain. It is one of the most disgusted clothing quality problems of consumers.

According to the reporter's understanding, in the past comparative tests and quality sampling checks, fading has become the most concentrated quality problem of many brands of clothing.

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< p > China Consumer Association analysis shows that the color is often the characteristic of "fast fashion" brand. In the process of fabric dyeing, due to the short time, the situation of fading, staining, stitching and dyeing will emerge.

Problems include: GUESS a women's woven garment, Promod jacket, ZARA pants, MARKS&SPENCER (Marsha) pants, TOMMY HILFIGER, a men's trousers, etc.

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< p > < strong > Consumer Association recommends that manufacturers regulate raw material procurement < /strong > < /p >

< p > comparative test results show that the overall quality of "fast fashion" clothing is still not high.

China Consumers Association believes that China's garment enterprises are not inferior to overseas production enterprises in terms of production quality and so on.

Generally speaking, "fast fashion" is a double-edged sword.

At the same time, it is easy to relax control over supply chain.

"Fast fashion" brand must establish a stable supplier system, not only to "fast" and "fashion", but also to ensure quality.

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< p > "we hope to attract the attention of brands, standardize the procurement of raw materials, and control the quality of commodities from the source."

Zhang Dezhi said that clothing brands should pay due attention to the raw materials market while grasping the quality of garments and other finished products. We should control the quality of textile products from the source of the industrial chain, establish a win-win strategic partnership with suppliers, work together to reduce the cost of fabric development, realize risk sharing and benefit sharing.

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< p > Consumers Association said, "consumers should not be too nervous about the clothes with formaldehyde exceeding standard, because if they are washed with clean water, they can basically reduce the formaldehyde content to the standard line.

But some clothes that are not suitable for washing may affect the clothes. "

Consumers Association also suggested that the relevant "fast fashion" brand increase product quality inspection links, and should strictly abide by the testing process in quality supervision.

Because of the fashion of quality assurance, we can withstand the test of the market before we can get the recognition of consumers.

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