North Korea'S "Escaping North" Sells Shoes To Become Rich
< p > > a href= "http://www.91se91.com/news/index_p.asp" > North Korea < /a > man Quan en road was once a "escaping North".
Twenty years ago, he lived in the mirror road in North Korea. He lived with his father and mother, and lived in poverty in three families, but he was very happy.
< /p >
P, however, soon, the famine suffered from the famine in the hometown. Many people in the village were starved to death, and the rest of them could only struggle in hunger.
All the mother of the whole road died in the famine. He followed his father to risk his life and sneaked across the border between China and North Korea and fled to China.
And after many times of helping people in Korea who worked in China, they were reclusive in Dali, Yunnan, China.
< /p >
< p > all father's road grew up with his father in China when he was only eleven years old.
He soon learned Chinese and studied in a high school in China.
My father worked in a Korean restaurant in China.
After ten years of hard work, their family saved a little money.
< /p >
< p > he graduated from high school when he was twenty-one years old. Instead of going to university, he went to Guangzhou to do business with his father's fifty thousand yuan.
< /p >
< p > < strong > return to < /strong > /p > in a month.
< p > after he carefully screened various franchises on the market, he joined a store named "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "Jinchang".
He spent a month looking for shops that he wanted to pfer or rent. He squatted at the door every day to calculate the flow of people and traffic. Finally, he found a 100 square meter shop in the middle of the martyrs Road in Yuexiu District, Guangzhou.
< /p >
< p > he recalls that on the first day of business, customers who had increased demand for shoes increased their stores to explode. At the end of the settlement, their turnover amounted to more than thirty thousand yuan in the first three days, and soon he made the money back.
< /p >
< p > < strong > love learning and apply theory to commercial warfare < /strong > < /p >
Although P did not enter the University, he did not interfere with his theoretical knowledge in his spare time and applied his theory to business practice, such as "focusing law".
< /p >
< p > > the "focus law" of the 22 commercial rules co authored by American Marketing Master Ai Chis and Jack Traut said: "the main point of marketing is to focus.
Shrinking the scope of business will make you strong. Pursuing all your goals will make you accomplish nothing.
< /p >
According to this theory, he concentrated his shop in Yuexiu District and opened several stores in Yuexiu District! < /p > p
< p > < strong > increased sales of shoes: /strong > < /p >
< p > there are quite a lot of Korean people in Guangzhou. Many Koreans will come to his shop to support his business, including many handsome beauties.
In Korea, buying high - rise shoes is not a patent for short people. Tall people also like to wear high - rise shoes.
In China, some people are afraid that they will be laughed at when others know that they love to wear high shoes.
One day, a man wearing a mask came to the store. He thought he had robbed him, but it turned out to be a customer who bought shoes! < /p >
< p > < strong > the opening experience of Quan en Dao < /strong > < /p >
< p > "all the way" explains that to open a shop, we must choose a good commodity. We must make differentiated competition. There are too many ordinary commodities, and the profit is very low after the competition is incandescence. But the commodities with special characteristics can take the high-end route to maximize profits.
< /p >
< p > the inside heighten shoes belong to one kind of functional shoes, it is a subdivision < a href= "http://www.91se91.com/news/index_s.asp" > market < /a >. Now the competition in the ordinary shoes field is very intense, but there are few competitors in the field of shoe raising.
As Chinese consumers demand more and more shoes, their business is bigger and bigger.
Through ten years of fighting, now their family's name has opened twelve higher shoe stores, with a net profit of about two hundred thousand a month.
And all the way is now a multimillionaire!! < /p >
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