Guangdong Clothing Enterprises "Electric Shock" Several Joy Several Worries

< p > according to relevant statistics, the statistics show that as of the end of 2013, Guangdong Province as a major e-commerce Province, e-commerce pactions exceeded 2 trillion yuan, an increase of 33%, significantly exceeding the average level of other regions, of which information < a href= "http://www.91se91.com/news/ index_f.asp" > consumption < /a > scale 640 billion yuan, growth 21%.

Last year, the "double 11" single day shopping volume was 35 billion yuan, and Guangdong traded 3 billion 370 million yuan, becoming the largest e-commerce province.

Online spending accounts for 14.06% of the country's total.

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< p > 2013, statistics released by Guangdong Provincial Bureau of statistics showed that: the above scale a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > output was 5 billion 600 million, an increase of 2.9% over the same period, and the industrial added value reached 94 billion 600 million yuan, an increase of 7.3% over the same period last year, and the growth rate continued to slow down.

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< p > recently, in the 10th anniversary celebration of the "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "Chamber of Commerce in Shunde, Sun Luhong, an expert in net profit organization specializing in textile and garment enterprises to carry out e-commerce for many years, spoke at the meeting. He said:" in the past two years, more and more hot business quotes have made the garment enterprises suffering from the pformation period see the hope. However, due to the differences in the conditions of ideas, business models, products, professional team capabilities and corporate culture, the same result is different. "

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< p > > "electricity supplier will change the future". Liu Zhao, general manager of children's clothing brand JINGDING cat, is convinced of this.

In just 2 years, online sales accounted for half of the turnover in 2013, and the growth rate was far beyond that of traditional shop marketing.

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< p > "aircraft, high-speed rail, Internet technology have a common feature -- speed up."

Liu Zhao analysis said, "how to make use of advanced information management, intelligent design and production, personalized service to keep up with the fast pace of e-commerce, this is the new requirement of social and economic development for the traditional garment industry."

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P has always been the dominant product of the "electricity supplier village".

Originally in the food production of Guangdong Jieyang Tin Town Jun Pu village, due to the recent food processing slump, have to go out to make a living.

Some young people in the clothing business went back to the Taobao shop. Last June, the local government paid much attention to it. Through the support of loans and interest rates, more than half of the more than 400 villages opened up Taobao and Tmall stores in the next six months. The monthly sales volume was over 100 million yuan, which has formed a perfect chain of foundry, supply, logistics, training and other supporting services. The total number of customers in the village is more than 2000.

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< p > in the "electricity supplier village" reporter learned that the sales direction is basically clothing.

Xu Gengfeng, a 26 year old business association president, told reporters that "most of the shops here do three main reasons. First, they are engaged in the clothing business when they first return to the countryside. Two, the East Guangdong area is the most densely populated place in the clothing industry cluster, and the three is clothing storage and convenient logistics."

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< p > it is understood that the Jieyang municipal government intends to build the general village of "electronic commerce first village".

E-commerce is not so easy for Puning to do underwear production and operation.

According to him, starting from 2011, he started to open online stores, and he did not understand. He asked people to form a dozen personal teams.

But so far, the monthly performance is much more than 10 tens of thousands of yuan, less time or even about 30 thousand yuan, deducting the operation cost of the team and the online store, basically not profitable for one year, or even subsidizing some.

Chen Fang told reporters: "according to reason, we do underwear factory, should have a very cost advantage.

There are 1 pairs of underwear on the Internet. I really don't know how they do it.

There are still more headaches, dozens of products specially customized for the shop every quarter, and over half of them are unsalable and accumulated over the years. At the end of last year, there were about tens of thousands of stocks.

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< p > during the interview process, the boss who asked questions like Chen Fang was not in the minority, and there were a lot of people who didn't perform well as Chen Fang.

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< p > "ideal is too plentiful, reality is too skinny."

Cai Chuangji, general manager of Chenghai new long new a target= "_blank" href= "http://www.91se91.com/" > dress less /a > Co., Ltd. has some other feelings about e-commerce.

Cai Chuangji said, on the one hand, online shop costs are not so low in legend.

In 2011, new long new electronic commerce was launched, and sales reached about 20000000 yuan in 2012.

But the cost of promotion, team and management costs nearly 5 million yuan.

Costs far exceed their profits.

Second, traffic control and information shielding are completely controlled in the hands of operators. Operators are too strong, and online sales have become an absolute vulnerable group.

In addition, it is the impact on the original channels and agents.

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At the end of last year, at a seminar on textile and clothing in eastern Guangdong, a local textile and garment industry cluster leader analyzed: "Guangdong clothing enterprises are still in the initial stage, especially the processing and manufacturing enterprises." P

There are still a lot of work to do in product positioning, professional operation level and supply chain.

E-commerce also has cost inputs and risks.

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