The First Fashion Children'S Wear And Accessories Exhibition In China

< p > 22-24 July 2014, the Cool Kids Fashion (Shanghai fashion children "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a exhibition) will be landed at Shanghai New International Expo Center, which is also the first fashion children's wear and accessories exhibition in China.

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The hot broadcast of < p > "Daddy's going there" has made the program "the same paragraph" children's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > become hot and hot products.

Is this just a "program effect" or "star effect"? The answer is obviously negative.

In fact, fashionable children's clothing has become the main consumer product of Chinese families.

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< p > at present, the number of children aged 0-14 years in China is nearly 300 million. The huge population has brought the quantity demand for the children's clothing market.

According to the "2012-2015 children's wear industry report" released by the National Bureau of statistics, the annual output growth rate of children's clothing industry can reach 25%-30%.

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< p > 2011-2013 years, the average annual growth rate of fashion children's clothing sales in China is 24.9%, which will increase at this rate in the future, far higher than that of adult clothing.

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< p > < strong > 80 and 90, fashion consumption demand is growing day by day < /strong > < /p >

Last year, Xinhua News Agency reported that the global luxury market volume reached a new high of 217 billion US dollars last year. P

Another startling news is that in 2013, the Chinese bought 47% of the world's luxury goods, which is the undisputed largest customer in the global luxury market.

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< p >, people can not help but have great expectations for the market potential of fashion children's clothing.

In 2013, the per capita disposable income of households in Shanghai, Beijing and Shenzhen exceeded 40000 yuan.

At present, the urban mainstream "4+2+1" family structure has significantly increased the amount of child care spending.

80, after 90, parents have become the main consumer groups. They are highly educated and have strong spending power. They admire highly fashionable and high quality life, and are more willing to buy more high-quality and fashionable products for their children.

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< p > the increasing consumption power and fashion consumption make the fashion children's clothing industry a blue ocean business opportunity.

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< p > < strong > many fashionable children's wear brands have hit the Chinese market < /strong > < /p >.

< p > more and more luxury children's brands begin to enter the Chinese market.

As early as April 2, 2010, Dior Baby Dior entered the a href= "http://www.91se91.com/news/index_p.asp" > Shanghai /a > Hang Lung Plaza.

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< p > in the "fast fashion" brand area, the Zara children's clothing under the Inditex group in 2006 has landed in China.

H&M, GAP, C&A, UNIQLO and other brands are also rushing to the Chinese children's wear market.

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< p > a large number of leisure sports clothing brands have launched children's wear series, and have achieved good results.

According to Semir's 2013 earnings report, the company achieved a total revenue of 7 billion 294 million yuan last year, and children's clothing became a driving force to boost revenue growth. The proportion of income from the original 1/4 gradually accounted for 1/3, and the retail sales of children's wear terminals increased by nearly 20%.

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< p > the local adult clothing brands such as Jiangnan Buyi, red dragonfly, Taiping bird, Tai Zi Long and seven wolf wolf have entered the children's clothing market, which has intensified competition and promoted industrial upgrading.

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< p > domestic fashion children's clothing market has huge potential, just like a tempting cake, which is coveted.

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< p > < strong > China's first fashion children's wear and accessories exhibition landed in Shanghai < /strong > /p >

< p > over the years, global fashion events such as Italy Pitti Bimbo children's wear show, the British Bubble London children's wear show, the United States ENK Children s Club and other children's fashion events have helped to promote the development of fashion children's clothing industry.

Under the "beautiful scenery" of China's fashionable children's clothing market, UBM PLC has come to the end of the day, and a fashion event for children's wear will emerge.

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< p > 22-24 July 2014, the Cool Kids Fashion (Shanghai fashion children's fashion show) landed at the Shanghai New International Expo Center. It will bring together the 0-16 year old fashion children's wear brand and synchronize with the international fashion trend, helping enterprises rush for gold baby economics.

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< p > according to UBM PLC, Cool Kids Fashion is built by the top international design team, with 4000 square meters exclusive exhibition space, only invited high quality buyers and media participation.

It brings together the world famous brands and the new a target= "_blank" href= "http://www.91se91.com/" > designer "/a". In the same period, there will be many activities such as fashion T show, trend forum, fashion dialogue, designer night, children's wear Museum and so on.

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< p > March 2014, the Cool Kids Fashion children's wear design competition was launched, aiming to excavate more talents for children's wear industry, encourage enterprises to innovate independently, and promote industrial upgrading.

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