AOKANG 5000 Stores Will Access Alipay Wallet Payment.

< p > when the taxi drivers and the aunt who buy the duck neck start to pay by mobile phone, you should know how much the mobile payment tide has penetrated into our daily life.

In March 13th, AOKANG group, the largest shoe company in China, formally signed the O2O cooperation framework agreement with Alipay. From March 20th, AOKANG will open mobile payment services in more than 5000 stores nationwide, and consumers can only pay for the purchase of shoes by sweeping the two-dimensional code in the store.

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< p > it is reported that the strategic cooperation between AOKANG group and Alipay includes mobile payment, member management, online marketing, data analysis and other aspects. At the press conference, AOKANG President Wang Jinquan demonstrated the process of sweeping the code at the press conference: the cashier scanned a pair of leather shoes with scanning code gun, and a two-dimensional code appeared on the cash register screen. After opening the Alipay purse on the phone, scanning the two-dimensional code, the mobile phone entered the payment page and entered the payment password to complete the whole paction. The whole process took no more than 30 seconds.

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Wang Lijuan, general manager of Alipay P O2O, believes that for retail enterprises, the value of mobile payment is not just a channel to increase paction payment, but also to enhance user shopping experience and provide more support for businesses to promote O2O marketing strategy.

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Wang Jinquan P also said that the future online and offline trading boundaries will become increasingly blurred. AOKANG's promotion of mobile payment to the national terminal is just the first step for AOKANG to embrace the mobile Internet. Next, AOKANG will adopt data management. The cooperation with Alipay can not only enhance user's consumption and convenient experience, but also have a huge user base of Alipay wallet, which can promote more online consumers to become members of the store. "We have been working hard to establish a perfect membership system. Cooperation with Alipay can not only greatly extend our business extension, attract more new members, but also manage members more effectively, so that" big data "can be used to enhance the efficiency of the stores.

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< p > the latest data show that in 2013, Alipay mobile pactions reached 2 billion 780 million, amounting to more than 900 billion yuan, the largest mobile payment company in the world, of which Alipay wallet users have reached 100 million.

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< p > in the latest Alipay wallet version, the CRM membership system of offline merchants has been opened.

This means that through the application of Alipay wallet "Alipay membership card", enterprises can directly share the membership management such as issuing membership cards and online recharging, and their commercial value from simple mobile payment to the integrated application of payment and marketing.

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