Actress Liu Yan Endorsed The Sale Of Brand Shoes And Stir Up The Business Force.

< p style= "text-align: center >".

< p style= "text-align: left" > actress Liu Yan went to Putian to speak for the woman of the Moore's Lei shoes, causing a great sensation in Putian, which has the 200 thousand electricity supplier.

This is the first signing spokesperson of Putian footwear marketing brand, marking the new stage of the brand building of the electricity supplier.

< /p >

Besides P style= "text-align: left", besides "Mo Lei Kou Lei", there are many "Putian made" net sales brand in Taobao, Tmall and other electronic business platforms, and some brands have exceeded 100 million yuan in annual sales.

< /p >

< /p >

< p style= "text-align: center" > < img src= "/uploadimages/201403/19/20140319031515_sj.JPG" align= "center" border= "0" alt= "/" < < > >

< p > < strong > the success of "two pairs of shoes" < /strong > /p >

< p > 9 o'clock per night is the busiest time for the company.

Shopkeepers scattered around every corner of the city gathered at the warehouse to get goods, and even chairman Zhang Jianyong had to help move the shoes.

"At present, more than 400 people sell women's shoes, more than 5000 online shops, and all are exclusive stores."

Zhang Jianyong said.

< /p >

< p > attach great importance to channel construction, vigorously develop distributors, and become a good representative of Putian brand.

< /p >

< p > "when I first made this brand in 2010, I sold it online, and I lost 3 million 800 thousand yuan.

Second years of pformation and distribution, the shopkeepers of big and small shops greet each other with smiles. They usually communicate more, give gifts at festivals, and double the number of distributors every year.

Zhang Jianyong said that at present, the company itself has only one online shop for display, sales mainly rely on more than 400 distributors, and brands are distributors who move out like ants.

< /p >

< p > another successful shoe marketing brand AUMU is somewhat different, mainly on its own.

< /p >

After "P" 3 years ago, AUMU set up a direct store in Taobao and Tmall, focusing on the operation of the two online stores.

Today, AUMU has become the highest average unit price and the highest sales volume of single shoe stores in Putian.

"Winter shoes more than 600 yuan, summer shoes more than 300 yuan.

You can sell more than 300 pairs a day.

Boss Wu Jianfei said.

< /p >

< p > Wu Jianfei believes that the key to success is quality and service.

"Our store has a large number of repeat customers, and customers are more recognized."

< /p >

< p > the huge success of online sale led Wu Jianfei to decide to push AUMU to the offline market.

At present, the first offline store has opened in Putian Wanda Plaza.

"At the beginning of this year, we are going to expand."

Wu Jianfei said.

< /p >

< p > < strong > the metamorphosis of a plot < /strong > < /p >

< p > in Putian, there are also a number of footwear brands such as GUCCI Tianlun, Bei Meng Li, Wei Kou, Duke and so on.

They are all related to Anfu district.

< /p >

"P", which has been famous for the collection of counterfeit shoes, Chengxiang District, long bridge street, Anfu District, is becoming an entrepreneurial park attracting many brands.

Chen Zhijun, director of the Chengxiang economic and Trade Bureau, said that there are nearly 400 stores in the District, and about 500 brands are sold to the network sales outlets, among which more than 300 are self application and registered brands.

< /p >

< p > to help the business operators, Chengxiang district has made great efforts to take Anfu district as a breakthrough point.

The district government has issued a special support policy, and set up a special fund of 10 million yuan every year for three consecutive years to support the pformation of Anfu district.

< /p >

< p > early May, the Chengxiang economic and Trade Bureau, Putian online business pioneer park and Fujian strait bank Putian branch signed a cooperation agreement to provide the e-commerce industry special risk compensation compensation business with a credit line exceeding 100 million yuan, which is dedicated to solve the financing difficulties of e-commerce enterprises.

At present, the first phase of risk compensation has been launched and will benefit 10 business enterprises.

< /p >

< p > Chen Zhijun also revealed that last month, the 7 net sales brand of Chengxiang district began to declare the famous trademark of Putian city to the industrial and commercial department.

If they are declared successful, they will become the first well-known trademarks of e-commerce in Putian.

< /p >

< p > < strong > the test of three difficult problems < /strong > < /p >

< p > although many Putian shoe net sales brands have made remarkable achievements, they must overcome three obstacles in further optimization and upgrading.

< /p >

< p > one is the lack of design strength.

Mo Lei Kou Lei has no designer team. Every year, more than 200 women's shoes are provided by foreign factories.

The designer of AUMU is only one of Wu Jianfei, and his own design only accounts for 1/4.

Wu Jianfei said that the biggest difficulty at present is to grasp the trend of fashion.

Wu Miaoxing, another independent brand operator, said that last year the company ordered 100 or so shoes, and only 10% sold fire.

< /p >

< p > two is the appearance of inventory pressure.

This is an industry difficult problem for shoes and clothing enterprises. The shoe brand of Putian footwear also begins to experience this pain.

Wu Miaoxing said that last winter several styles were unpopular, and up to now there were 20 thousand pairs.

There are 130 thousand pairs of stocks in the warehouse of the company.

< /p >

< p > three is the failure to make use of local resources.

Putian is a big market of traditional footwear, and now it has become a big e-commerce market of shoes.

However, production and sales have not yet been effectively integrated.

When the net sales brand started, 90% of the orders should go to Wenzhou, Guangzhou, Quanzhou and other places.

After realizing this problem, the government organized a production and marketing joint meeting to facilitate the docking of the most advantageous local business enterprises with traditional manufacturing enterprises, and the total amount was 100 million yuan.

At present, the number of foreign orders has dropped from 90% to around 70%, but there is still much room for it.

< /p >