WTO Valley "Designer Valley" Enters The 2 Platform Era

< p > < strong > < a > href= "http://www.91se91.com/" target= "_blank" > designer < /a > brand commercialization road now dawn > /strong > /p >

< p > from March 20th to 21st, the "2014 first designer brand ordering meeting" jointly organized by Shanghai World Trade mall and Shanghai international fashion design service center will be opened in the Golden Hall of the 7 floor of World Trade mall.

The move marks that the "designer Valley" of the world trade mall, a well-known designer's studio at home and abroad, has officially entered the new era of upgrading the 2 platform of the designer's brand by the 1 Platform functional era based on design service.

< /p >

< p > at present, orders will gather 50 < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > and accessories designer.

The new generation of Chinese designer brand LULU LIU, China independent designer women's wear brand Awaylee, London designer group Vmajor, new fashion designer Jamy Wee, Japan fashion trend Inter Fool, the British old brand Old Curiosity Shop, British punk fashion brand Old and other distinctive brand of creative brand, will be directed to the organizers of the 200 buyers brand shop released 2014 autumn winter light luxury fashion.

< /p >

< p > in recent years, the image of independent designer brand has gradually recognized and respected consumers pursuing individuality value.

In the tide of social pformation that respects design and promoting industrial development through design innovation and promoting "China creation", Shanghai World Trade mall has carried out the social mission of Shanghai international fashion design service center granted by the Shanghai municipal government. It takes Asia's largest international a href= "http://www.91se91.com/" target= "_blank" > textile "/a" clothing Convention and Exhibition Center as a platform to pform the role orientation of designer brand incubation base.

< /p >

< p > < strong > designer Valley 2: designer brand incubation base < /strong > /p >

Mr. Luo Weichao, executive vice president of the world trade mall, said that in 2006, "designer Valley" was built on the six floor of the world trade mall. The original intention was to form a permanent trade and industrial chain system from the fabric, accessories, designers and clothing to the world trade mall building in the year of P.

Today, the role of designer quietly changes.

From the provision of design services to the design of their own products, more and more independent designer brands emerge from the creation of designer brand to the pformation of business brand.

< /p >

< p > LUO believes that a number of factors in the market and society will spawn the rapid development of designer brand and conform to the trend of the times.

1. As Chinese consumers have experienced the rapid upgrading process of consumption level, vision and wealth accumulation in the past ten years, market demand has been pformed from functional demand of clothing to self requirement of individuation. Individuation needs more design sense.

The business opportunities brought by changes in consumption consciousness have made the designer brand develop the soil.

Two, the dress of Chinese first lady Peng Liyuan came from the local designer. This is a great inspiration for Chinese local designers, and also makes domestic consumers clearly aware of the high level of innovation ability of local designers.

With the echoing of the masses, the market has greater desire and demand for designer brand, and the designer is ushering in a new development opportunity.

Three, the development of China's fashion industry has prompted China's retail industry to shift from the original department store to the buyer's system.

In particular, Beijing's business channels began to let some Chinese designers present their products.

< /p >

< p >, therefore, the prosperity of designer brand is the inevitable result of market development.

Luo said that in order to adapt to the market trend, the WTO should adjust and pform in a timely way so as to build a platform that can help local designers own their own commercial brands or achieve greater scope of business planning.

"Now, designer Valley is developing from version 1 to version 2. We hope to become an incubator of designer brand.

Therefore, when we introduce designers into the field, we pay more attention to their own development ability and innovation consciousness. This is also the standard that we introduce designer brand.

From the hardware pformation of designer Valley, the space extends from the six floor to the 7 floor F area, and will improve the "designer Valley" supporting environment construction.

< /p >

< p > {page_break} < /p >

< p > < strong > FDC Order: fashionable and innovative business promoter < /strong > /p >

"P > more regular activities is an important strategy after the pformation of" designer Valley "in WTO. Its aim is to constantly display the unique charm and commercial value of designer brand through professional and high quality activities.

< /p >

< p > the upcoming "FDC 2014 FDC Order", which is to be held in the Golden Hall of the 7 floor of the world trade mall, is in line with the rapid rise of designer brand and buyer's business mode in the Chinese market.

This form of direct purchase seldom appears in domestic exhibitions.

< /p >

< p > at present, 50 clothing and accessories designers will be assembled.

The new generation of Chinese designer brand LULU LIU, China independent designer women's wear brand Awaylee, London designer group Vmajor, new fashion designer Jamy Wee, Japan fashion trend Inter Fool, the British old brand Old Curiosity Shop, British punk fashion brand Old and other distinctive brand of creative brand, will be directed to the organizers of the 200 buyers brand shop released 2014 autumn winter light luxury fashion.

< /p >

"P" Luo said, "based on the good results of this overall response, we will also hold the theme of 2015 spring summer series in autumn.

At present, the main energy is to organize more buyers to place orders, and constantly improve the effect of on-site buyers activities and professional exchanges.

For example, we will invite the heads of Hongkong The Hub exhibition and buyers experts to share the professional information on China's multi brand retail formats, the essence of European buying system and the performance improvement of retailers.

< /p >

Zheng Yi, general manager of China famous designer Chao Mao THETHING, who attended the event, said that the biggest problem facing independent designer brands is the lack of good partners in the management of brands, especially in the operation of commercial brands. P

The birth of FDC Order platform not only helps designer brands connect with professional buyers, but also brings opportunities for designers to learn business thinking.

The role of FDC Order is undoubtedly a "partner" for designer brand to push them step by step towards commercial brand.

< /p >

< p > {page_break} < /p >

< p > < strong > innovation service platform: nesting Phoenix to support designer brand < /strong > /p >

< p > in the evolution of the world trade mall platform, designer Valley is the platform for nesting Phoenix and gathering industry innovation in the world trade mall.

At present, there are 34 design studios and 106 designers in 6F's North 3000 square meter studio.

In 2013, after the relocation of designer Valley in the pformation and upgrading, young designers from the United Kingdom, the United States, Paris and other countries returned to China.

The arrival of designer of returnees has become a beautiful landscape of designer valley.

< /p >

< p > the designer Echo Cao who studied in Italy not only displayed the original little dress brand for the 35 year old woman in the designer Valley, but also introduced the famous designer's dress series in Italy.

This year on the basis of the original independent studio, Echo Cao also introduced its partner "Bu Yi Bu Er" < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > Design Studio designer Zhang Jing to introduce "designer Valley".

Zhang Jing is a new designer who specializes in making cheongsam. The two designers combine European trend with Chinese elements.

< /p >

< p > Why did we choose to separate the studios and cooperative studios to the "designer Valley" of the world trade mall? Echo Cao said, "I think the platform service mode of B2B+B2C is very suitable for us, especially in the past few years, the world trade mall has launched a lot of service projects to support designers.

So this year I moved here to Zhang Jing's cooperative brand studio.

Zhang Jing's understanding of the world trade mall originated from the cooperation with Korean fabric suppliers. She believed that the world trade mall was very famous in the industry, and the innovation consciousness that met the needs of the market was very fast. There are new trends and new trends in the forefront.

< /p >

< p > designer Zheng Yi and his tide brand THE THING moved from the South Shaanxi road to the world trade mall, causing a great shock in Shanghai's tidal current.

What is the reason that prompted this trend youth to be successful and the designer of Shanghai fashion week to abandon the golden section of tide gathering and enter the world trade mall? Zheng's answer is: "Feng Shui is good!" in the definition of "Feng Shui" of Zheng Yi, the world trade mall is gathering nutrients and gas fields that are suitable for designer's brand to succeed in business brand.

Zheng Yi, who has successfully pformed THE THING into a commercial brand in the fashion world, needs to rely on a larger platform to enhance the brand.

In Zheng Yi's view, the world trade mall has the only center of Shanghai, Japan and Korea fashion fabric exhibition center, which is the source of creative inspiration from THE THING; the "STA FASHION", which is held regularly every year by the world trade mall, promotes the trend of cross-border fashion life. It is the soil for the rapid development of THE THING's integration of frontier development resources; "designer Valley", "Shanghai international fashion design service center" and FDC Order are THE THING as a platform for the designer brand to take advantage of the momentum of the THING.

< /p >

< p > Wu Xuekai, the ten largest designer in China, is one of the first known designers of "designer Valley", "a href=" http://www.91se91.com/ "target=" _blank "," fashion designer /a ".

Wu Xuekai thinks that "designer Valley" is a new ecosystem based on deep industrial foundation. The development pattern and living space brought by such ecological environment are very necessary for the development of designer career.

Especially when the designer brand is faced with opportunities and challenges, the positive demand of the market can not replace the development status of high operating cost, difficult operation and higher brand requirements.

Besides, designers not only have good design works, but also need to expand channels, manage channels and scale channels.

The designer brand lacking resources and business thinking needs the professional service platform such as designer Valley, which helps to better graft with the development resources, cultivate the power of grasping resources and grasp the strength of the industry, and truly form the innovation and synergy innovation of the brand system, so as to realize the pformation of the brand value of the designer.

< /p >

The "P" 2014 Chinese market, the "personalized" era label makes designer brand ushered in an unprecedented development opportunity, and the design led fashion industry has accelerated.

The designer valley of Shanghai World Trade Center continues to play the role of a professional service platform in the innovative trend of the great development of the fashion industry.

< /p >