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Nudie Opens The Garment Industry Personalized Service 4S Terminal Innovation Mode

2014/3/22 8:58:00 52

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Clothing Industry Personalization Service Innovation

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"P" in the traditional mode, shopping malls, "a href=" http://www.91se91.com/ "> monopoly stores < /a > these entities as the carrier of sales are the most conventional channels. With the intensification of competition in the channel, more and more enterprises have begun to think: why do we have to squeeze in a narrow regular channel, and can there be more ways to sell clothing? 
 in the period when the Internet broke into people's lives and occupied a lot of time, people could not imagine what the world without a network was like. Then, how should the entity mode use the sensory experience and social elements innovatively to pull the customer from the screen to the physical terminal? 
 the answer is summed up in two words: experience. This is the advantage that the entity model possesses and the Internet can not replace. Just a few years ago, the experience of clothing sales is still a vague behavior between speculation and innovation. In today's view, this is no longer a "silly dream", clothing terminal seems to be around how to let consumers get more and better comfort experience and start construction. 
 with the mode innovation, the concept of "4S Experience Hall", known as the clothing sales industry, came into being. Although it has been derived for several years, it has been widely practiced in recent two years. The concept of 4S Experience Hall is applied to the garment industry in the automotive industry. It is a specific measure and exploration for the apparel industry to implement experiential marketing, and it is a spanformation of the traditional terminal form. 
 this kind of marketing mode is called experiential marketing. The so-called experiential marketing is a brand new marketing mode. Taking customer experience as the core, it is considered that customers purchase not only products and services, but also a psychological experience process. Increasing the experience value of customers when shopping, so that they get an unprecedented experience in their emotions. Once customers get satisfied, they often pay a high price for this satisfaction. 
 < a > href= > http://www.91se91.com/ > dress > /a > sales increase the added value /p >
 the innovation of clothing sales channels not only comes from the pressure of channel competition, but also from the change of consumption characteristics of the main consumer groups. Song Yu, chief consultant, pointed out: "fashion is the trend, the era of selling products has passed, and now is the era of" generation one ". The street is full of young people pursuing fashion. They are the main body of clothing consumption. They are characterized by their pursuit of speed, fashion and uniqueness. Once new products are put on the market, they will not be tired. In the market environment where consumers are increasingly pursuing self styled market, the brand that can react quickly and uniquely and fashion can catch up with the trend of the times and constantly satisfy customers' consumption experience. 
 with the growth of the new generation of consumer groups represented by post-80s and post-90s, they pay more attention to the experience of shopping and more diversified demands, and the terminals with simple sales function can no longer meet their requirements. Around this change, the clothing retail market will be further subdivided. Garment retailers will change their past marketing methods and turn to a more specialized, personalized and targeted sales place for consumers. 
 in London, Mali Bonn, the boss of Archer Adams, Menswear clothing store Adams, in order to attract more customers to patronize, invented an interesting way of promotion: using a black taxi to send customers to the store. 
 in London, those old cars which can not continue to operate on the road will be sold to private people to continue to use, and the price is not very expensive. After buying these old taxis, Adams began a series of spanformation work, and painted the clothing store brand logo on the door. Overnight, several taxis carrying the Archer Adams logo began to run through the streets of Mali Bonn, where customers could just go straight to the ready to wear shop by phone or by directly showing their hands on the roadside. 
 "customers feel very interesting, and even many of them first fell in love with my taxi and then fell in love with my brand." Adams believes that physical retail stores need constant innovation, and many small new ideas can be combined to create a brand new shopping experience. "Taxi is just an element of my Innovation Portfolio." 
 Song Yu believes that now is the age of buyer's market, and the supply is far greater than the demand. The competition between brands is becoming more and more intense, and the differentiation is getting smaller and smaller. When commodity, price, promotion and location become more and more difficult to create differentiation advantage, the innovation of retail terminal is very important. While selling products, dress enterprises are more and more concerned about creating and spanmitting added value, thus giving consumers a strong impact and charisma. {page_break} 
 visual experience brings sensory feast > /strong > /p >
 in the period when domestic commercial real estate has entered "inflection point", more and more endowed business models have become an effective business outlet for merchants to seek differentiation, impact and charisma. Zheng Zhigang, the helm of Shanghai K11, seems to have found a panacea for the homogenization of shopping malls: combining art with commerce, integrating architecture with artists, and integrating fashion with nature. 
 in Shanghai K11 shopping center, consumers can enjoy 365 days of continuous interactive activities. They can see free exhibitions of famous artists and the largest indoor waterfalls in Asia. This is a business mode that combines art appreciation, humanistic experience, natural greening and shopping and consumption. Therefore, 97% of the investment has been completed a year before its official opening. 
 we can see that the most important aspect of terminal retailing is customer experience. Judging from the customers' current preferences is the market oriented innovation. 
 "modern consumers pay more attention to sensory experience. In the era of experience economy, we should give customers a good experience from all aspects of vision, touch, taste and hearing. In the same way, Song Yu pointed out that vision is the foundation of customer experience, so the layout of experience museum is equally important. Clothing brand shop design, decoration, display, models, props, light, POP advertising, trademarks and tag must be rationally distributed, unique and beautiful design, giving customers a deep and elegant image. The brand's visual experience will be spanformed into the brand image accumulated in the consumer's memory, and become the foundation of building consumer brand loyalty. It is a complete and systematic concept of visual marketing, affecting the individual experience of consumers. 
 > a href= "http://www.91se91.com/" > individuation < /a > service satisfies DIY demand /p >
The main consumer groups, which are shuttling in shopping malls and brand stores, are becoming younger and younger. With the consumption power of the new force constantly showing their consumption status, the terminal will put some marketing emphasis on them too. P Nowadays, young people have personality, attach great importance to personal image, pay attention to their clothing collocation and personal image, so as to achieve their own unique characteristics. In addition, this generation is highly educated, more receptive to new things, likes change, and is willing to accept scientific image guidance and image consultant. Therefore, to invite fashion professionals and professional advisors to provide personalized matching services at regular stops will greatly enhance consumer satisfaction. 
"P", as the jeans brand with annual sales volume of more than one million, Sweden Nudie is also focused on customer's personalized service while pursuing its performance. Not long ago, he opened a Nudie repair station in the SOHO District of the UK. The biggest feature of this store is that customers can choose Nudie cowboy specialists to modify and repair the old Nudie Jeans free of charge, and almost all "DIY" needs can be met here. Nudie's personalized maintenance procedures integrate into the brand to create a healthier and more sustainable consumption mode. 
Less than P, this kind of pre - and post sale satisfying consumption is worth learning and drawing lessons from the domestic clothing brand. However, Song Yu reminded that experience marketing can not be accomplished overnight, but it needs patience. The word of mouth and communication effects take time and need to be accumulated. Clothing retailers must have a strategic vision and implement experiential marketing as a long-term development strategy. Historically, successful brands have their unique customer value proposition and have been disseminated in a sustained and adequate manner. 
 Fashion salon is closer to life /p >
 one-stop mode, which is widely used in the clothing industry, which is widely equipped with hardware and software facilities. Nowadays, one-stop shopping has been narrowed down, and it can be realized in the clothing store of more than 100 square meters. 
Besides P, retailers are now considering more ways to make themselves more outstanding. Because most customers can not refuse fresh and interesting elements, and innovation will make the brand look vibrant. 
 Thailand's first creative fashion brand Greyhound, successfully combines the two categories of "food and fashion" which do not seem to be bound up with their own. Every restaurant in Greyhound cafe is very stylized, and the attendants in Greyhound dress are young and handsome. They are famous for their innovative Thai cuisine and Western food, and even a lot of ingenious ideas about menu contents. 
The perfect combination of P, fashion, coffee and catering is indeed a shopping process of enjoyment. 
 the idea of "innovation on the basis" has brought Greyhound steady development over the past 33 years and finally become a comprehensive fashion enterprise with an annual turnover of US $25 million. 
 when the brand has the recognizable style and attitude, it will develop towards the "lifestyle shop" level, which focuses on creating the atmosphere of "taste". It does not simply point to sales, nor simply display the image, but tends to convey the state of enjoying life. 
 "for the clothing enterprises, the building of living style has become a new choice of the traditional mode. It not only guarantees the huge passenger flow and sufficient consumption viscosity, but one-stop shopping experience can make consumers shopping longer and shopping desire greatly improved." Song Yu said.