Q Brand Upgrade Upside Down

< p > facing the industry's shuffling and market changing, the brand of homogeneous development is rushing to make hasty pformation.

But for Q, a brand that is robust and competitive, it is the opportunity for a brand to rise rapidly.

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"P > < strong >" breaking the "tighten mantra" of the electric business loss of traditional brands < /strong > < /p >

< p > nearly two years, the development trend of electronic commerce is in the ascendant.

Many traditional enterprises have been testing water business.

However, many enterprises lost the Mai City on this road and ended in dismal situations.

In order to break the traditional "brand curse" of the failure of traditional brand e-commerce, the Q business is steadily running, and constantly needs new directions.

At present, the Q shoes have made remarkable achievements in the main e-business platforms including Tmall and Jingdong.

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< p > it is true that when the business of brand electric business was frequent in Waterloo, Q could dig deep online channels to seize the market share of online sales.

This can not help but arouse the concern of the industry.

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< p > "there are some misunderstandings in the development of some traditional brands in online channels.

For example, the network sales platform as clear inventory platform.

This damage to the brand is irreparable at the later stage. "

Q, chief executive of the women's shoes business, explains that "on the electronic business platform, there is no way to rely on price advantage.

The Q shoes are more focused on the quality of products and the promotion of after-sales service.

At the same time, the establishment of a professional electricity supplier talent system is also the cornerstone of the Q e-commerce operation.

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< p > this is indeed true. Throughout the situation of the traditional brand electric business, some brands simply pursue the mode of going stock, which has virtually consumed the brand value accumulated over the past decade.

Only by product quality and sales service maintain the stickiness between consumers and brands can brand upgrade and develop continuously.

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< p > < strong > optimizing terminal to achieve double line marketing < /strong > /p >

The development of P is the trend of the whole economic environment and technological pformation.

Few brands choose to give up the cake.

However, some brands will inevitably suffer from this situation: while vigorously developing e-commerce channels, we will substantially reduce the support for offline terminals.

Facing the impact of electricity suppliers and other brands, the competitiveness of these offline terminals has become vulnerable.

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< p > in fact, the development of a brand needs comprehensive operation of all channels.

Offline shopping channel intuitive consumer shopping experience can not be replaced by the network.

Therefore, if consumers improve their shopping experience, Q has become the top priority of brand upgrading in recent years.

In just a few years, according to the market trend and consumer shopping habits, the Q brand has developed the six generation terminal image system.

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< p > according to the introduction, the image system of the sixth generation terminal SI of Yis Q has made a breakthrough in color application, space planning, lighting and soft props.

At present, the Q terminal store has received the praise from the market and consumers for its personalized shopping atmosphere and comfortable and relaxed shopping experience.

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< p > < strong > integrated communication, help brand upgrade < /strong > /p >

< p > the development of enterprises depends to a large extent on product R & D and channel construction.

However, brand building needs to be promoted in a more scientific and systematic way.

The network platform has become one of the important positions of major brand promotion in recent years.

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< p > in order to further promote the development of brand and deepen the awareness of brand in the minds of consumers, Yize Q has formulated a network communication and promotion strategy this year.

It has been revealed that the media platform will also become one of the channels for Q to focus on development.

This will help consumers to get a clearer and comprehensive understanding of Q's brand culture and product style, so as to fit consumers' and brand values.

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< p > < strong > Yis Q internal marketing conference < /strong > /p >

< p > to further explore the Q brand upgrading strategy, it is easy to find that Q has poured a lot of manpower and material resources to boost brand development for product R & D, after-sales service and channel construction.

In fact, these areas are exactly what many famous international brands including Samsung and apple are trying to excavate and maintain.

I believe that with the deepening of brand upgrading, Q will occupy an important position in the women's shoes industry.

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