Shu Shi Clear Positioning Of The Market As A Leader In Casual Shoes

< p > when "leisure" is not only a vocabulary, it becomes a kind of people's yearning for life. What it extends out is not only the satisfaction of material life, but also the enjoyment of the spiritual world. The enlargement of the leisure market also impacts our life habits, such as life, leisure, spiritual leisure, fashion and leisure. Freeing people from the arduous task of dressing up, the workplace is no longer a formal dress. All kinds of leisure elements are beginning to occupy the stage and constantly inject fresh elements. The first casual wear of the test water has made a lot of money in the market, and has produced a lot of familiar brands, such as "seven wolves", "powerful", "Li Lang", "seven cards" and so on. The success of casual wear proves the huge market of the whole leisure industry. Similarly, as a member of the leisure family, casual shoes will also become the leading factor. < /p >
< p > Chinese casual shoes and sports shoes can start at the same time. However, due to the limitation of capital scale and marketing environment, the casual shoe market has not formed a great climate like those of sports shoes in recent years. In the past ten years, with the rapid development of sports shoes, under the influence of its international brands, such as ECCO, hush, and so on, the brand of casual shoes is gradually expanding in the leather shoes market by distinguishing the image of the brand of shoes. Despite the increasing market for casual shoes, the domestic market is always warm and not yet mainstream. Casual footwear enterprises are mostly in the small and medium scale development stage, with weak competitiveness, small influence and relatively low product quality. It is free from the market and presents a leisurely state. This "exuberant" and "gloomy" embarrassing state has allowed some casual shoe enterprises to give up and gradually fade out of the big market. Some enterprises have taken the time to assess the situation, analyze the market and adjust their strategies in a timely manner to get out of their own unique path. SKOHOUSE Shu Shi brand belongs to the latter. < /p >
< p > from the earliest single vulcanized shoes to the present variety of casual shoes, SKOHOUSE has always insisted on its market positioning and has gradually become one of the leading brands of domestic casual shoes. After 6 years of development, the brand, which was born in Hongkong, has set up 80 branches nationwide. Its branches are located in Zhejiang, Jiangxi, Anhui, Jiangsu, Henan, Hebei, Hunan, Hubei, Yunnan and Yunnan. In the meantime, SKOHOUSE's brand has also achieved rapid growth in sales. In 2009, sales reached 4 million, 5 million 500 thousand in 2010, 8 million in 2011, and 11 million in 2012 for the first time in 2012, and increased rapidly to 15 million in 2013. As the general agent of the brand in China, Shanghai Guang Hong shoe industry corporation has its own production and processing plant in Guangzhou, and checks and checks from R & D, material selection, processing, production and sales to form a robust operation system, laying a solid foundation for brand shaping and long-term development. According to the phenomenon of "casual face" of casual shoes in the domestic market, Mr. Wu Guanghong, the founder of SKOHOUSE brand, said: "a brand must have its own identification, do not follow suit, do not follow blindly, and have strong labels to impress consumers. The market needs to be verified by time. Today, the achievements of Shu Shi Ke prove that we insist on the path of" parity and fast fashion ". < /p >
< p > the influence of consumer groups on brand is very important. Looking at the domestic casual shoes market, the market segmentation tends to be "aging". They spend almost all their spending targets on men over the age of thirty, who believe that these people are most consumptive. But this group of people is often the most polarized group. They either focus on high consumption, pay attention to brand, or are sensitive to price, only look at the price not looking at the style, and pay more attention to the wearability of shoes. The neglect of domestic brands to young consumer groups can be seen in the dismal market share in recent years. SKOHOUSE Schwartz sees the huge market of young people. In the design and production of products, it fits young people's interests and integrates many fashion elements, making shoes not only full of comfort, but also full of "cool" flavor. At the same time, the expansion of the female market has also brought huge sales. From canvas shoes to Martin boots, from the flat bottom to the inside, several fashionable and leisure elements that female consumers are fond of can be found in SKOHOUSE Shu Shi, and a brand can interpret a world. < /p >
< p > the character of a brand comes from the idea of an enterprise. It runs through the whole process of enterprise development, witnessing prosperity and decline, and is a soul. Product is the carrier of brand concept, and relatively independent brand idea is the meaning of product survival. SKOHOUSE's philosophy is that everything revolves around consumers, "fast fashion, real price, and creating comfort for customers". Ma once said that the lack of money in business society is not about money but entrepreneurship, entrepreneurial dreams and entrepreneurial values. The same applies to the casual footwear industry. < /p >
< p > China needs a leader in the future casual shoes market. SKOHOUSE Schwartz is also working hard for this goal. A brand from scratch, and then to be recognized and sought after by consumers, the accumulation of time, more energy, financial resources, management and continuous investment and unremitting efforts. We look forward to the big shuffle of the domestic casual shoes market. We hope that there will be a SKOHOUSE Shusi customer in the market. < /p >