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Xu Wenying: Actively Respond To Challenges And Be Reborn In Adjustment

2014/3/27 19:12:00 35

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Xu Wenying Textile Industry Market Quotation

Hello, P! First of all, I would like to extend a warm welcome to the government leaders, governing units and members of the industrial cluster area. Thank you for your efforts in the development of the industry!

It has been more than 3 years since the establishment of < a href= > http://www.91se91.com/news/index_c.asp > China silk weaving Association < /a >. With the efforts of industry and entrepreneurs, the industry has made rapid progress and progress.

In recent two years, some changes have taken place in the domestic and foreign economic situation, especially the domestic macroeconomic environment is experiencing a relatively special historical period.

On March 23rd, at the China Textile Roundtable forum, Mr. Yao Jingyuan, a special researcher and consultant of the State Council Counselor's office, described the current Chinese economy. He said: "China's economy is at a" shifting period "of growth rate. The" painful period "of structural adjustment is also a" digestion period "of negative effects of some economic policies in the past. I agree with this view.

1, 2013 < a href= "http://www.91se91.com/news/index_c.asp > > textile industry < /a >" economic operation " /p >

1, sales revenue has increased and production growth has declined.

In 2013, the main business income of textile industry reached 6 trillion and 380 billion, up by 11% over the same period last year, unchanged from the same period last year, and realized a profit of 350 billion 605 million yuan, an increase of 15.78% over the same period last year, an increase of nearly 9 percentage points over the same period last year.

The main business income of the above scale chemical fiber weaving and dyeing and finishing enterprises reached 104 billion 580 million yuan, an increase of 11.5% over the same period last year. The growth rate increased by 4.31 percentage points over the same period last year, and the total profit amounted to 4 billion 845 million yuan, up 18.23% over the same period last year, an increase of 9.66 percentage points over the same period last year.

This data is only incomplete statistics in chemical fiber weaving industry.

different from the increase in income and profit growth, the growth rate of all kinds of products decreased obviously: the output of chemical fiber accumulated 41 million 219 thousand and 400 tons, an increase of 7.9% over the same period last year, and the growth rate dropped by 3.3 percentage points. The total output of clothing was 27 billion 100 million, an increase of 1.27% over the same period last year, and the growth rate dropped 4.93 percentage points, of which knitted apparel showed a negative growth of 1.08%.

According to the statistics of the China Cotton Association, the yarn production in 2013 totaled 19 million 430 thousand tons, down 0.5% from the same period last year, and the total output of cloth was 63 billion 200 million meters, an increase of 1% over the same period last year. According to the statistics of the middle and long Textile Association, the total output of filament fabrics reached 42 billion meters, up 6.3% over the same period last year, and the growth rate dropped by 0.46 percentage points.

After P's rapid growth for many years, China's textile industry began to pition to a slow growth stage as well as the rest of the country.

In 2013, the growth rate of GDP in China was 7.7%, and the added value of textile industry increased by 8.3%. All these data tell us that we are saying goodbye to high growth.

2, export growth, domestic demand has declined.

under the background of the global economic recession, we are anticipate the shortage of exports. But according to customs statistics, in 2013, the total export volume of textiles and clothing totaled US $292 billion 100 million, an increase of 11.24% over the same period last year, an increase of nearly 8 percentage points over the same period last year, which is 3.34 percentage points higher than the national export growth rate.

Of course, the growth of exports in 2013 was restorative, basically returning to the level of growth in 2011. The main reason for the decline in exports in 2012 was negative growth in exports to the EU. The main reason for the resumption of exports in 2013 was the recovery of the European and American markets and the progress of the ASEAN market.

In 2013, China exported $52 billion 855 million to the EU, an increase of 8.88% over the same period last year, an increase of 21 percentage points over the same period last year, an increase of 43 billion 950 million dollars in the US, an increase of 7%, an increase of 3.23 percentage points, an increase of 34 billion 705 million dollars in exports to ASEAN, an increase of 28.34% over the same period last year, and ASEAN has surpassed Japan to become the third largest trading partner of China's textile industry.

2013, the export performance of chemical filament fabrics was also ideal, with a total export of US $11 billion 274 million, an increase of 13.15% over the same period last year.

But unlike in 2012, the export of chemical fiber filament fabrics in 2013 depended on quantity rather than price. The actual export was 10 billion 654 million meters, an increase of 11.18% over the same period, and the growth rate increased by 10.4 percentage points. The average price remained at around 1.06 dollars / meter at the end of 2012.

Since 2011, chemical fiber filament fabric has always been the largest export product of all kinds of < a href= "http://www.91se91.com/news/index_c.asp" > textile > /a >, and has always accounted for more than 40% of the total export volume of China's textile fabrics.

2012, the industry economy mainly relied on the domestic market to achieve a smooth pition.

In 2013, we also placed great hopes on domestic sales.

But in 2013, the total retail sales of consumer goods in China amounted to 23 trillion and 440 billion yuan, an increase of 13.1% over the same period last year, and the retail sales of clothing above the limit reached 817 billion 980 million yuan, up 11.5% from the same period last year, a 4 percentage point lower than the average level of 17% in previous years, and at the same time, it was also lower than the 15% required in the 12th Five-Year plan.

Judging from the situation of the Eastern Silk Market, the daily volume of chemical filament fabrics continued to decline from the end of May to the end of the year.

3, investment growth picked up slightly.

according to the statistics of the National Bureau of statistics, in 2013, China's textile industry actually completed 914 billion 29 million yuan in fixed assets investment, an increase of 17.29% over the same period last year, a 2.67 percentage point increase over 2012, and an increase of 5.86% in the industry's new projects, an increase of 11.37 percentage points over the same period last year.

The actual investment volume of China's chemical fiber filament weaving industry is 41 billion 709 million yuan, up 32.61% over the same period last year, and 881 new construction projects, an increase of 17% over the same period last year.

although investment is still showing growth, the growth rate since 2012 has only been maintained at about half of the average annual growth rate in the past years.

The slow down of investment growth and stability can be interpreted from two aspects. On the one hand, the best way is to reduce the development of industry by intensification, and investment is more rational rather than blindly developing scale. The bad thing is that if the industry wants to develop, it must pform the mode of production, achieve industrial upgrading through technological pformation, reduce investment growth, and indicate that the attractiveness of the textile industry to capital is weakened. This is also a common reason why banks are hard to lend.

4, in the past year, we have two aspects of performance worthy of recognition.

1 is the promotion of the international market.

In 2012, we suffered a slight setback in exports. In 2013, we suffered some resistance in domestic sales. How to do well in the promotion and sale of products under internal and external pressure? Many enterprises set their sights on the revival of the international market.

In the spring survey, we learned that Hengli Group's export growth rate reached 20% in 2013.

This is based on the accurate grasp of the market by the enterprises, and on the other hand, the enterprises have spent the past two years practicing hardships and hardships, not only adhering to the production but also improving themselves, so as to firmly grasp the initial opportunity for the recovery of the international market and achieve good results.

two is the deepening of industrial upgrading, technological pformation and product development.

speeding up technological pformation and product development is an important work that many enterprises are doing at present.

In 2013, enterprises continued to explore and strive for automation and refinement.

During the spring survey, I visited the giant group.

In 2013, he successfully introduced more than 2000 of the world's most advanced multi sprayed multi arm water jet looms, and worked with international companies such as Dongli, Japan, to build up a boutique workshop to learn from advanced international companies and improve product quality and management level.

two, problems facing the development of the industry

1, we must speed up the pace of industrial restructuring

during the economic downturn, the pace of industrial restructuring has accelerated, and the trend of survival of the fittest is obvious.

From the start of post holiday, the pfer of orders to large enterprises is obvious, especially for weaving enterprises with large scale and good product quality.

Good enterprises have obvious advantages, abundant capital, stable production and advanced management, which can attract more orders, while small and medium-sized enterprises are facing a more severe situation.

The adjustment of industrial structure is bound to eliminate enterprises that are not suitable for market changes. Small and medium-sized enterprises should rely on the advantages of their own small ships to make distinctive products and avoid confrontation with large enterprises so as to become unique in fierce competition.

2, the situation of energy saving and emission reduction is becoming more and more serious.

2013, from the whole industry, the problem of energy saving and emission reduction is more severe.

At this stage, the urgent need for industrial upgrading is to upgrade the equipment and carry out technological pformation. However, the modernization and automation of new equipment will inevitably lead to a sharp rise in electricity consumption, which is obviously in conflict with the local government's power restriction policy.

When the economic situation is good and the production is running at full load, it is difficult for enterprises to meet the requirements of energy conservation index. When the situation is not good, the operating rate is not enough, and it is difficult for enterprises to achieve the standard of energy consumption limit.

The implementation of mandatory electricity standards in some areas will sometimes even affect the normal production of enterprises.

At the same time, the pressure of emission reduction is also very great. Premier Li Keqiang's government report this year has talked about "declaring war against pollution" and the determination of pollution control can be seen in P.

After July 1, 2013, Zhejiang province requires less than 200 of COD value, and this requirement is several times stricter than that of the previous 500.

In order to help enterprises achieve their standards, some industrial parks have been put into practice in some areas. After relocation to industrial parks, enterprises can conduct unified management of sewage discharge, which is a good way for enterprises to concentrate on areas.

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< --EndFragment-- > 3, human resources are tight > /p >

in recent years, our focus on labor is mainly focused on wages. But after several rounds of high growth, the wages of workers have entered a stage of steady growth.

In early 2014, we were vaguely aware of the new employment pressure. The first is the age structure of workers.

After the Spring Festival, the Research Report of the China Textile Association, the cotton group, shows that the average age of the workers in the cotton textile industry is 40 years old and the youngest workers are 35 years old. The reason for this phenomenon is that young people are unwilling to work on the night shift and do not like the hard work environment of the textile industry. Two, there is a return of workers from the eastern coast to the mainland in terms of employment. This is because the development of the manufacturing industry in the mainland can provide more jobs for the workers. On the other hand, because of the protection of the health and safety of the left behind children in some areas, the relevant regulations of the parents must have one person to stay with their children, so that many mothers can no longer work away from home.

Prospect of strong > three and 2014:

1, market aspect -- we should pay attention to the development of domestic demand market

from the international market, the US economy will have a more obvious recovery in 2014. The EU and Japan are also slowly recovering, which will bring hope to the international market as a whole.

In January 2014, China's textile and clothing exports amounted to US $29 billion 423 million, an increase of 15.91% over the same period last year.

From the perspective of domestic demand market, with the acceleration of urbanization process, the consumption of rural population will be improved.

How to make the rural textiles and clothing work and do well is a focal point that our industry should pay close attention to.

We encourage the development of high-end products to meet the growing material needs of the masses. But we also encourage textile enterprises to pay attention to the market in the process of urbanization, such as the developing three or four tier cities. We must strive to create the brand of clothing and textiles suitable for these cities and expand the domestic demand market in an all-round way.

2, production aspect -- we must soberly face the stage of production capacity and structural surplus

at present, due to the lack of terminal demand, the upstream PTA, chemical fiber spinning and chemical fiber weaving have increased the inventory of the whole industry chain, and the prices of PTA and filament have decreased. The enterprises have difficulty in operation, showing a phased overcapacity, which is relative, and does not mean that the textile industry is overcapacity.

Products without backlog, low value-added products and uncompetitive products are surplus products.

When the terminal product market is restored, the current capacity is appropriate, and may even be inadequate.

The so-called structural surplus of production capacity means that the equipment level is high and low, and there are still a lot of backward equipment that needs to be eliminated. The use of these equipment can not only improve the quality and grade of products, but also cause the waste of resources.

However, it is necessary to judge scientifically whether a device is backward or not, rather than a uniform elimination of the equipment of a certain type or a certain age or region.

We talk about productivity structure, that is, in line with the market rules, under the market function, we can produce the product structure that is suitable for products, and bring into full play the efficiency and bring real benefits, which is a reasonable structure.

3, raw materials -- cotton and PTA, chemical fiber problem

2014, we will cancel the way of collecting and storing cotton by the state, and implement the direct subsidy of target price for cotton farmers in Xinjiang.

At present, there are still 13 million tons of cotton stored in the state, which is equivalent to more than two years of cotton production. Before these cotton were thoroughly digested, at least in September, before the new cotton listing, the Khmer price difference still exists, and the textile enterprises are still difficult.

Whether the cotton problem can be properly solved has a vital influence on the operation of the entire textile industry.

In the long run, the introduction of the new cotton policy should gradually achieve the domestic cotton price in line with the international cotton price.

Another important raw material is chemical fiber. From the perspective of domestic PTA supply capability, this year plans to have about 10000000 tons of PTA to form production capacity. The contradiction between oversupply and demand is even more prominent. Unless the demand for terminal industry increases substantially this year, the price of chemical filament yarns should be stable, and there may be a slight decrease.

We are more worried about chemical fiber raw materials. The price is falling too fast, which will affect the signing price of weaving products.

four and 2014, the work focus is .

1, adhere to scientific and technological innovation, subdivide the market, and take the road of product differentiation

on subdividing the market, I think many enterprises and even some big enterprises have deep feelings.

For example, in our weaving industry, the silk products were sold well in 2012. As a result, we all went to do silk imitation. In 2013, such products were not well sold. Some small businesses that followed suit made a lot of trouble.

Some enterprises can persist in the field of subdivision, such as the high-density and fine denier nylon fabric. The products produced have new breakthroughs every year. They not only pursue frivolity, but also pursue functions and colors. Such products will eventually win the recognition of the market.

Then, how to further segment the market and make product differentiation better? I think:

first, we must adhere to the driving force of technological innovation and establish and improve the team and mechanism of new product development.

Adhering to technological innovation drive and product development are always the lifeline of enterprises.

Many of our products in the silk weaving industry, such as women's fabrics, home textiles, outdoor sports fabrics and casual fabrics, have a strong fashion. This requires our product development to be continuous, systematic and step by step, which is inseparable from a quality R & D team and scientific R & D mechanism. Therefore, we should attach great importance to talent introduction and personnel training, and establish incentive mechanisms to give full play to the initiative and creativity of the R & D team.

It can also work with universities to work hard in production, teaching and research.

At present, some enterprises have made breakthroughs in the way of production, learning and research, giving full play to the strength of scientific research institutions, and doing well in product development. In this way, the R & D capability of R & D teams can be enhanced, and on the other hand, they can contribute to the training of textile talents in Colleges and universities. This is a good way to kill two birds with one stone.

two is to advocate the establishment of upstream and downstream industry alliance with the goal of new product development.

To do a good job of market segmentation and truly differentiate on the road of product differentiation, we need to start from the source and extend to the downstream until the final product is presented to consumers.

We need to study dyeing and finishing technology and final products for weaving fabrics, and research and build an alliance of upstream and downstream industries on the road of product development.

A good, functional chemical fiber material has to be developed and produced by matching spinning and weaving equipment. It needs some special process to express its raw material performance, and also needs the support of printing and dyeing, finishing and other technologies, so as to bring color, fashion and more comfortable feelings on the basis of ensuring the expected performance of the products. Finally, designers need to have in-depth understanding of fabrics, so that they can display all the value properly and perfectly, and finally show them to consumers.

This is a systematic project. It needs to integrate many elements, sometimes even interdisciplinary and interdisciplinary.

Therefore, it is necessary to establish a product R & D system with the goal of integration, sharing of tasks, coordination and sharing of interests.

We emphasize market segmentation because we are far from enough in the blood flow of this industry chain. We urgently need to build up the upstream and downstream industry alliance with the goal of new product development.

This year, the ambitious group is making an in-depth attempt in this area, from raw materials to clothing, to carry out deep integration of upstream and downstream industries, and I think it is a very valuable attempt.

From the perspective of the association, we should do more work and work harder on the upstream and downstream industries alliance.

three is to go out boldly and boldly.

I believe every entrepreneur we are sitting in has confidence in China's textile products, but our position in the international market needs further improvement.

Made in China is not only a quantity brand, but also a quality brand.

Therefore, we need to go deep into the international market, actively participate in some international exhibitions and visit customers in depth.

After the spring, we went to the investigation of Shengze Mayer company. The sales team of this enterprise has gone abroad to find customers in the fourth year of the new year.

Only by going out can we broaden our horizon. Only by going out can we seize the opportunity. Only by going out can we know who we are, and only in this way can we find our own position in the segmented market.

2, do a good job in brand building, and comprehensively enhance the quality of enterprises

on brand building, the cognition level of most enterprises has improved significantly in the past two years.

In the past, when we talked about brands, weaving enterprises would say that we were middle end products, and there was no need to have any brands. But why do you buy raw materials to buy Hengli and buy Sheng Hong? Why do people buy underwear, and look at the pure cotton logo with American cotton? Raw materials still have brands, not to mention fabrics. China used to have Rui Xiang, which is actually the fabric brand.

Nowadays, some designers like to go to ambition and Fu Hua when buying fabrics, which are brand benefits, and brand represents the trust and loyalty of weaving enterprises.

Last year, the silk weaving Association promoted the first batch of "the most influential brands in the market". I think this is a good start. We should not only find good brands, but also strengthen publicity and promotion.

We should combine the upstream and downstream industry chain alliances to promote our fabric brand to the lower reaches, especially to integrate our premium brands with first-line brands and fashion brands.

Many of our enterprises are suppliers of brands such as Nike, Adidas and UNIQLO. We should rely on this to publicize our own brands.

With the continuous improvement of the material and cultural level of the people, the recognition and demand for the brand will be more and more thorough. This also provides us with a good opportunity to promote the brand.

Actively and actively engaging in line with brand, apart from borrowing fame, there is also a role of self pressurization and self enhancement for enterprise management.

Enterprises, like human beings, are lazy in nature. Catching a duck on the shelf is not necessarily a bad thing. Sometimes it is necessary.

3, and the effectiveness of management innovation should be less than /p.

management innovation is the fundamental we must uphold.

Good management can ensure product quality, establish product brand, and reduce costs and improve efficiency for us.

During the Spring Festival survey, I learned that some enterprises have put forward the idea of "energy conservation management" in the face of the current pressure of energy saving. They are to scientifically manage and plan for energy saving requirements such as staggering peak electricity price, total electricity consumption index, unit consumption index and so on, and rationally arrange production, so as to achieve both energy saving goals and production requirements.

Some enterprises manage the production scientifically through "machine replacement", reduce human errors, ease labor pressure and improve production efficiency.

Increasing revenue and reducing expenditure and managing efficiency is the internal cause of enterprise development and progress, and the eternal theme of enterprise management.

4, be brave enough to shoulder social responsibilities, promote energy conservation and emission reduction, and be an environment-friendly leader.

just now, I talked about the pressure faced by our enterprises in the "energy saving and emission reduction situation". I deeply understand this, but I also want to say that this is the trend of the times and the healthy development of enterprises themselves.

In addition to doing our best to accomplish the task of energy saving and emission reduction, we should also attach importance to the issue of labor relations such as the rights and interests of workers. Our textile industry has a lot of employment compared with other manufacturing industries, so our social responsibilities in this regard are even heavier.

On the assumption of social responsibility, we should strive for the government's understanding and support while doing well in our society, and the industry associations should also do more work.

For well done enterprises, we should publicize the activities of the association and the whole society, set up the image of the industry, and truly achieve "fragrant flowers outside the walls".

5, attaching importance to industrial pfer work

now the resource allocation in the developed coastal areas is becoming more and more intense. Many excellent enterprises feel that there is not enough space for growth, so there is "industrial pfer".

We talked about "industrial pfer", and the concrete work should be implemented in the "relocation of processing bases".

As long as R & D is close to the market and the brand has the advantage, the processing base is far away from each other.

In less developed areas, land resources, tax policies, labor prices, electricity supply, government support and other advantages have more advantages.

The industrial parks that have been put into operation now, such as Siyang, Dafeng, Shandong, Dezhou and Anhui, are all good industrial pfer directions.

It is an objective law to pfer industrial development to cost depression.

In short, enterprises should be like migratory birds, wherever they are warm and where they will grow.

Some competent enterprises can also consider pferring to foreign countries, but they need careful investigation, careful consideration and weighing the pros and cons.

overall, I think 2014 is a very crucial year. There are both severe tests and opportunities for development. As long as we strengthen our confidence and respond positively, I believe that the vast majority of enterprises will get new growth and development in the fierce market struggle, and sincerely wish everyone can achieve good results in 2014.