Su Baoyan: Brand Building Promotes China'S Intelligence And Recognition

< p > "brand, fashion and creativity become the necessary ways and means for China's leather industry to develop in China." Su Baoyan, vice president of the China Fashion Designers Association, combined with the development path of the textile and garment industry, analyzed the development of China's leather industry from "made in China" to "made in China" in three aspects: "2014 a href=" http://www.91se91.com/news/index_c.asp "real leather > /a" logo and fashion summit.

< /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Su Bao Yan < /a > indicates that China's brand building has entered a new stage, which has attracted the attention of the government, industry associations and enterprises, and the three parties have been co managing. Leather industry and textile industry have made great progress in the more than 30 years of reform and opening up. China has developed into the largest producer in the world, and has cultivated hundreds of thousands of independent brands active in the domestic market.

However, Su Bao Yan stressed that in the current situation, in the international market, we are still a big manufacturing country and a weak brand country. The central government, associations and enterprises are fully aware of the importance of brand building for enterprise development, industrial development and economic development.

< /p >

< p >, for example, she pointed out that in July 2011, the Ministry of industry and Commerce jointly issued guidance opinions on accelerating the brand building of our enterprises jointly with the national development and Reform Commission, the Ministry of finance, the Ministry of Commerce, the State Administration of industry and commerce, the State General Administration of quality supervision and inspection and the people's Bank of China. The consultation mechanism of seven ministries and commissions and the relevant industry associations to promote the brand building of industrial enterprises was established; the Ministry of Commerce set up the brand cultivation office, and last year promulgated the guidelines for the implementation of the brand cultivation management system and the guidelines for evaluation, and further made industry standards in conjunction with various industries; the AQSIQ established the China brand promotion association, and formulated the national standards for brand value evaluation.

< /p >

< p > at present, the brand working office of China Textile Industry Federation is entrusted with the China clothing association, the China Household Textile Association, the shoe Association of China Leather Association, and the Chinese general merchandise business association to work out the brand value evaluation -- the national standard of textile, clothing, footwear and hat industry.

< /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > China Leather Association < /a > 20 years ago, it has begun the road of brand building. In the State Administration of industry and commerce, it registered the "real leather logo" industry's public brand, led the construction of enterprise brand and product brand, and nurtured a batch of industry benchmarking enterprises and well-known brands recognized by society. Su Baoyan said that local governments and trade associations were also actively promoting the regional brand construction of characteristic industrial clusters. Haining, Zhejiang, has become the base and trade distribution center of leather and garment production both at home and abroad.

< /p >

< p > enterprise is always the theme of brand building. In the current increasingly fierce market competition at home and abroad, it is the key to the survival and development of enterprises to have truly recognized market independent brands. Su Baoyan suggests that enterprises should, according to their own advantages in technology and industry, closely integrate the needs of market development, determine their own consumption groups and style positioning, constantly improve and enhance the brand elements such as quality innovation and quick reflection of social responsibility, make full use of the two domestic and international market allocation resources, and cultivate a truly competitive independent brand in market competition.

She analyzed that, in recent years, some excellent brand enterprises have accelerated the pace of international resource integration and internationalization, and have introduced international brands through the operation of resources.

< /p >

< p > Su Baoyan also said that it is impossible for all enterprises to make brands. Enterprises need to prepare a professional R & D team and mature marketing team according to their own conditions, and then carefully introduce their own brands.

< /p >