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    Analysis Of Children's Clothing Store's "Four Steps"

    2014/3/28 13:08:00 33

    Children's Clothing ShopManagementSales Strategy

       The first part of Quartet: formalities


    First, make preparations.


    Second, there must be a legal one. Management site ;


    Third, we should prepare several business names to prepare for the industrial and commercial investigation.


    Fourth, go to the place of operation. Business circles Registration department consultation, after the completion of the registration, generally 30 business days can get business license.


    After completing the registration of industry and commerce, the registration work of Taxation and hygiene is carried out.


       Quartet second: shop Site selection


    1., it is best to choose a high-end shopping mall near a business atmosphere with a large flow and high popularity.


    2. choose the commercial streets with popularity and large traffic volume.


    3. choose near famous shops or shopping malls, such as McDonald's, KFC, Hualian and Huate.


    4. choose in the vicinity of large communities and residential areas.


       Quartet third: store layout


    Children's clothing shop signs and windows, it is best to show the price of goods or service items. It should be noted that the erroneous display that is different from the physical objects usually leads to customer dissatisfaction and the reduction of tourist resources. You can also try to change the way of display of goods, so that people have a new look. Seasonal changes, school days, festivals and holidays are all good themes. The display of discount items should also be carefully arranged. The main long sales items should be placed in the unconspicuous place of the store, while the commodities that stimulate customers' purchase desire should be placed in front. This way of decoration can attract customers into the store, and at the same time, it can increase the exposure rate of the front merchandise and increase sales.


    In addition, other space arrangements should be considered. If the warehouse is located behind the store, there should be enough space to store goods that are not easy to store behind the counter. If necessary, a repair room should be reserved; there should be a fitting room in the clothing store. Toilets are also indispensable because they provide guests with convenience, especially for remote shops.


       Quartet fourth: purchase


    At present, the main selling bases of children's clothing in China are Guangdong Foshan, white horse, Fujian Shishi, Huzhou Zhili and other places. Guangdong Foshan is the most concentrated place for children's clothing, where children's clothing can be found at any price. Hangzhou's clothing wholesale market is also emerging as a wholesale base for the Yangtze River Delta and the whole country. Wholesale markets like Sijiqing attract more and more fashion dealers. These wholesale markets are the best source of stock. In addition, choose the wholesale market which is closer to the shops, so that the transportation cost can be reduced. It is also possible to choose familiar, reputable wholesalers and remit money to wholesalers by bank accounts, so that they can be shipped in different places. This will not only make new loans come faster, but also save staff costs.


    It should be reminded that some children's toys in the store often bring some unexpected gains. Qualified operators will always pay attention to children's attention to animated cartoons, so that we can better understand the child's psychology. In addition, it is understood that with the improvement of the consumption level of the public, the market of low-grade children's clothing has become very limited, and the middle and upper class children's clothing is becoming popular. Therefore, when purchasing, we should pay attention to the choice of medium priced children's clothing with moderate price.

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