How To Dig Out The "Gold Mine" For Travel Management?
China will become the world's largest travel market.
Business trip is the basic working condition of an enterprise. One statistic shows that brand In the global operation, travel cost has become the third largest cost after marketing and manpower cost. Travel management, namely business travel management, refers to the whole process of monitoring and controlling travel activities, so as to achieve the goal of saving and controlling travel costs.
With the strengthening of awareness of travel management, more and more enterprises have commissioned professional travel companies to provide related services, with a view to improving the level of business travel management and resource integration, and saving travel costs.
In addition to ensuring timely and effective services for all enterprises, and effectively assisting the Target Corp in implementing the travel policy, professional travel management companies can also provide their target businesses with other value-added services and better safety management for their target businesses by virtue of their scale, experience, technology and resource advantages. At the same time, they can save up to 25% of travel expenses.
According to a survey of global travel expenses announced by the global business travel association and the fifth largest travel management company, the travel industry in China will continue to grow, and will grow faster than the United States in the next 10 years and become the world's largest travel market. In this context, modern and high value-added travel management is of great significance to enterprises, not only significantly saving costs, but also helps enterprises improve their management level, integrate resources and improve efficiency. At the China International Airlines Travel Management spring forum, a number of experts from world leading travel management companies, database companies and payment companies have comprehensively described the current situation and development prospects of global travel management, new trends in travel management, new knowledge of travel payment and database technology support, and jointly discussed and shared the latest trends and practical cases of domestic and foreign travel management industry, and explored how to excavate the "gold mine" of enterprise travel management.
The best way to provide travel management for customers
Each trip starts with the scheduled transportation and the hotel. Therefore, airlines are the most important link in the industry chain of travel management. Jia Tiesheng, deputy director of China International Airlines' Business Committee and general manager of sales department, told reporters that in 2007, Air China joined the Star Alliance and worked closely with the 27 Airlines affiliated to the global alliance to launch a customized "enterprise group super value incentive plan" and "conference super value incentive plan" for large business customers. In the 101 global agreements of the Star Alliance, Air China has been involved in the operation of the 65 agreements. Since 2011, Air China has started to sign the global agreement of the Star Alliance.
For travel management, scheduled flights are just the first step in a bad journey. Usually, the next step is how to deal with these reservations and their services, which is a more complex process, because these expenses must be settled, reconciled, assessed and assessed. As a business travel manager, do you want to optimize your travel expenses management and simplify your reconciliation and settlement process?
In order to provide customers with better professional value-added services at the international level, in recent years, Air China has entered into strategic cooperation with the world's leading aviation industry chain partners such as Germany Jiahui international, providing "Air China Jiahui travel management payment solution" for key customers, and has formed an agreement cooperation mode with different agreements in the global, national and regional agreements. In addition, Air China has dedicated its efforts to provide air China call center big customer group, Air China website small and medium-sized enterprise travel management platform, Air China big customer travel management platform and other all-around quality service contacts and related service and management mode.
In July 2008, China Air China and Jiahui company launched the first centralized payment account product, and began to benefit from the advanced travel payment scheme from Air China's business customers and Jiahui global customers. At present, Air China Jiahui company is discussing how to better realize localization and serve more Chinese funded enterprises.
More and more partners have benefited greatly from the professional travel cooperation with Air China, and deeply realized that travel management has become a huge gold mine for business management. Shen Yun, the head of the Chinese Academy of Engineering Physics, told reporters that the headquarters of the Institute is in Sichuan, with research institutes in Beijing and Shanghai. The production units and theoretical research are located in different places, so the frequency of their travel is relatively high. The cooperation between the Research Institute and Air China has been applied to the value-added services such as the airport's elevator flights and passenger delivery to the high-end guests such as academicians. At present, Air China's travel management has accounted for 66% of the total travel expenses of the Institute. He stressed: "we have signed a travel management agreement with other airlines, but no air China has done more meticulous service. Because for the reception guests, we do not need to buy discount tickets, but more focus on service quality.
At the same time, providing air travel management solutions to customers, Air China has also achieved gratifying results in providing value-added services. By the end of 2011, Air China had established close cooperation with more than 600 large enterprises at home and abroad.
Consolidating enterprise's travel management policy
More and more enterprises are aware of the great value of travel management, and increase their travel management to the level of strategic management. However, almost all global company are facing the same issue: how to get higher travel value at lower travel cost? How to open up the travel industry chain, reduce the management cost and improve the management efficiency? How to use the new technology to enhance the enterprise's travel management? How to improve the market competitiveness of enterprises through professional management of travel? With the rapid development of mobile Internet and cloud computing technology, modern travel management can not only provide a perfect, fast, convenient and economical travel service for enterprises, save the cost for enterprises, lighten the burden of executives and financial personnel, but also help enterprises control the cost of travel costs and improve the overall management level of enterprises, and ultimately greatly enhance the competitiveness of enterprises.
A manager from the purchasing department of the Greater China region, the world's top 500 company, shared the revenue gained by the company in carrying out its travel management for many years. The head of the company responsible for the company's travel procurement, including air tickets, hotels, vehicle leasing, conference services, marketing, environment, health and safety procurement, suggests that travel management can save and control the travel cost of the company. For example, the company's travel policy is to implement the minimum fare policy. In 2011, the company ordered 140 thousand tickets according to this policy. In addition, due to frequent business trips to various parts of the world, travel safety management can improve employee safety tracking control and travel early warning and rescue. For example, if any country forecasts a tsunami, the company will give early warning to the business personnel to ensure their safety. {page_break}
According to many years enterprise Taking advantage of the accumulated experience in travel management, Wang introduced to Chinese enterprises the important steps of implementing travel management within the company: establishing a travel policy, including payment policy and reimbursement policy, achieving internal agreement; selecting suitable suppliers, including travel booking service, payment service and service outsourcing service; establishing a variety of online, offline service platforms and various channels for regular communication among various users; establishing an annual competitive bidding system for various airlines, car rental companies and hotel groups; recommending Chinese suppliers to participate in global bidding; part purchasing and using online bidding; regularly reviewing and revising relevant policies. In addition, travel policy needs to be adjusted periodically according to needs.
The future trend of management is that Wang's view is: localization management of multinational companies, decision makers transfer to China or local negotiations; state owned enterprises' travel management consciousness and experience learning; China or regional lower cost airlines participate in business bidding; rapid expansion and market supply of multinational corporations; two or three line urban expansion; and the shortage of mid-range hotels; changes in the aviation Alliance Greater China region; wave of airport construction in central and Western China; international carrier's departure and navigation rights; international rapid development of travel management suppliers; internationalization and continuous development of China's travel management suppliers; China's travel payment providers, company credit cards and outsourcing services. China travel for journalists
The development of travel management is becoming more and more specialized.
According to the 2012 International Research Report on travel management in Germany, China has become increasingly specialized in travel management. As the world's leading provider of business travel payment management, Germany Jiahui finds that 31% of China's travel managers believe that the number of travel trips will increase in 2012, which is slightly lower than 37% in the Asia Pacific region. The report also suggests that Chinese managers are more optimistic that travel expenses will not be higher than those of travel trips. Only 29% of respondents in China believe that travel expenses will increase in 2012, and the Asia Pacific region believes that the proportion of travel expenses will increase by 49% in 2012. 73% of Chinese companies have applied travel policies in their respective regions, and 3/5 of the travel policy-makers have verified whether the policy is implemented. 2/5 of the travel managers hope that the travel policy is stricter.
Dai Ma Ting, director of marketing in China, Germany, made a speech entitled "a comprehensive evolution of China's travel market" at the travel management forum, and compared the development trend of China's travel market and other world markets. He pointed out that travel management is becoming more specialized and the use of control tools is increasing. Most Chinese enterprises have realized the importance of travel management and invested more manpower to improve their effectiveness. In recent years, China's investment in travel management has rapidly reached the world level. Although the economy has not yet stabilized and ticket prices have increased, there has been no plan for reducing travel expenses.
In view of how to look at the trend of travel in 2012, daimarting suggested that the total number of global travel trips will remain stable, but travel expenses will increase. Taking Germany's Jiahui analysis figures as an example, he said that in 2011, the number of travel trips by global enterprises increased by 34%, and the growth rate of travel expenses reached 34%. Statistics show that the growth rate of the number of travel trips in 2012 is expected to be 35%, while the expenditure will increase by 40%. Compared with the global average, Chinese enterprises are more concerned about the number and cost of future trips, and more than 1/3 of respondents expect more travel behavior.
Dai marting is optimistic that the travel policy still has room for improvement. From the global point of view, the implementation of travel policy in Chinese enterprises is not widespread. Although China is shortening its gap, there is still a gap compared with other markets. For example, in 2008, the number of Chinese travel policy companies accounted for 69% of the total number of Chinese companies, which rose to 73% in 2012. However, in the world, the number of enterprises carrying out travel policies in 2008 accounted for 71% of the total, and by 2012, this figure increased to 82%. However, compared with other countries, the implementation rate of China's travel policy is the lowest. In the compliance check of all the companies carrying out the travel policy to ensure that the poor travel is suitable for their travel policy, the answer of 37% of Chinese enterprises is negative. In the United States, the figure is 2%, the global average is 10%.
2012 travel on business What are the important trends in management? The view of Dai marting is that it is first of all mobile solutions for travel agents; extra income in travel industry; benchmarking in travel management; and social media's impact on travel managers. For example, the discount offered by the travel service provider will be even more limited if the contract is negotiated. Globally, managers responsible for travel management expect that the discount will be reduced from the company agreement to "instant purchase". In China, the number of companies signing agreements with airlines is much lower than that in other countries. For example, the number of agreements signed by Chinese enterprises and airlines accounted for 74% of the total number of Companies in 2011, but in 2012, the number dropped to 33%, and the decline in the world dropped from 59% to 54%. In China, the number of contracts signed with airlines is also reflected in the reduction of space savings. For example, in 2008, in China, the average savings achieved by signing the agreement price of airlines were 17.1%, but in 2012, the figure dropped to 12.9%, and the global average dropped from 18.5% to 15.1%. Compared with 2011, we can see that the potential savings in travel expenses have decreased. In China, it dropped from 31% to 20%.
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