Clothing Enterprises Should Get Resources From Product Customers.

< p > < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > Product customers are consumers of products or services operated by enterprises, and they are food and drink for all members of the enterprise organization.

Although they can not directly provide any resources support to enterprises, they can directly control the survival of enterprises by voting their money as voting rights.

And the money in their hands can be pformed into the capital resources of enterprises through buying behavior.

Although they can contribute to the enterprise, they are only two choices of buying and praise, but these two are the lifeline of an enterprise.

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< p > the purchase choice of product customers is directly giving the enterprise the right to subsistence. The reputation of the praise is that after consuming a specific product of a specific enterprise, the positive affirmation of the enterprise's behavior directly perceived from the quality, price and service of the product is communicated to others.

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< p > whether an enterprise can get the two contributions of product customers depends on the extent to which your business can provide them with the following eight aspects.

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< p > 1. comfortable.

It is a process of satisfying people's physiological needs and satisfying and feeling when they are satisfied.

The main purpose of customers buying products and services is to get such satisfaction.

This value includes a variety of content, but relative to health, can be divided into three categories: one is healthy; two is harmful to health; three is not related to health.

The comfort value of rational customers can directly increase their health, or without such value, their health will be damaged and threatened.

But in reality, customers' consumption behavior is often irrational.

What kind of comfort is it? It is impossible for an enterprise to restrict it from outside. The comfortable value can only be chosen and determined by the customers themselves.

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< p > 2. safety.

It is a value that people seek for their own safety and mental calmness.

It makes people feel relaxed, without worries and fears.

Its content involves clothing, food, housing, pportation, play and so on.

Unsafe clothing, food, shelter, travel and play can cause anxiety and fear and cause psychological tension.

Anxiety and fear can directly endanger human health through psychological action.

Therefore, in his hierarchy of needs theory, Maslow listed safety as the most basic human need.

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< p > 3. is convenient.

It is a kind of value that is associated with comfort, but not comfort itself, but whether it brings uncomfortable problems.

It is a kind of comfort which is directly accompanied by people's clothing, food, housing, pportation and entertainment.

For example, the remote control of color TV is a convenient device.

It allows healthy people not to move their bodies, but it is convenient for FM to find the programs they want to watch.

But it allows people with disabilities who can only lie or sit and can't move their bodies.

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< p > 4. is cheap.

It is that customers can get relatively more demand satisfaction with relatively few equivalent items.

It is actually to enable customers to get more demand satisfaction in the case of no increase in total revenue, which is equivalent to increasing the income of customers.

This value is a very important content for customers, and is also a value valued by every customer.

For similar homogeneous products, Billionaires will also choose cheaper ones.

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P > 5. durable.

It is a persistence to meet the needs of the customer.

It is directly an increase in the use value of products and services provided by enterprises.

It has the same effect as cheap value.

The value of products or services purchased by customers has increased and the equivalent value of payments has not increased. This means that customers receive more demand satisfaction at the same price, which is equivalent to the cheaper products or services they buy.

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< p > 6. happiness.

It is a psychological feeling which is not directly related to the physiological needs of human beings, although this feeling may come directly from the comfort related to physiological needs.

But it is not a physiological need to satisfy itself, but a psychological satisfaction after getting comfortable.

But this psychological satisfaction is not only dependent on the comfort of physical satisfaction.

The realization of human values and the pursuit of goals can also bring happiness to people, but it may not be related to physiological needs satisfaction.

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< p > every person who purchases a private yacht or airplane not only gets satisfaction from the comfort and convenience it brings, but also gets a psychological satisfaction from the contrast with the surroundings.

No one else has anything but himself to make himself superior.

But the happiness here still depends on the product or service provided by the enterprise, which is a psychological satisfaction which he brings to the product or service which is different from others.

For example, the product or service that he spends on the same money as other people has a function more than the product or service bought by others, and it will bring him a kind of happiness.

Nowadays, many enterprises offer super value service for sales promotion, which brings happiness value to customers through unexpected satisfaction.

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< p > 7. personality.

It is a realization of each < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > customer's own unique needs. It is a kind of satisfaction which is different from other people's desires and needs.

On the one hand, people are eager to have everything else, like others, on the other hand, they are eager to be different from others in order to distinguish themselves from others so as to fully embody their unique selves.

It is the latter desire that makes customers seek a different style or color when purchasing the same products.

It is this desire and demand that makes their distinctive personality an important value.

Such values can only be satisfied by tailor tailored businesses.

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< p > 8. proud.

It is a kind of psychological feeling of "no one has me", which is discovered through comparison with others.

Whether or not this structure makes people feel their own differences and the ability and power to pcend others.

This ability and power to pcend others make him feel satisfied with the realization of self worth.

Pride is related to personality, but not personality.

Personality is just showing that he is different from others.

But this difference does not necessarily have any value in itself.

People with acne on their faces are different from others, but he will never be satisfied with this kind of difference.

Only when this difference is a pcendence of others' ability and power will pride be generated.

The luxury and high quality of the jewelry he wears is the ability and power to show people.

This value is generally related to the brand of an enterprise.

The more famous the brand is, the more satisfaction it brings to the customer.

Consumption of famous brand products or services itself is a noble embodiment, so it will give people satisfaction with pride.

We often find that people who wear Rolex luxury high-end watches always pull their sleeves high, for fear that others will not see them.

Showing the luxury and elegance of his watch is to show people a kind of ability and power to realize the pride value of this commodity.

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< p > > so, a a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing enterprises want to buy the choice and praise the two values from the customers of the products. It is necessary to consider the eight values of comfort, safety, convenience, cheap, durable, happy, personality and pride that you need in your business process, and consciously make efforts and contributions for the accumulation of these values.

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