Interpretation Of Effective Promotion Strategy To Enhance Performance Bonus

When I visit the market at the terminal, I often find an interesting imagination. I also do an off court promotion at the front of a store. A brand is always in the market, but one is in the cold. On the surface, they also have a publicity stage. They have hosts, audio and promoters, but they should be very different from the hardware facilities. Even the bad ones may be better from hardware. Why do I have such a situation? I think I need to learn what I am talking about today. According to my many years of terminal experience, I sum up 3 effective ways to create a promotional atmosphere.

　　 1. Distribution of publicity materials

Do at the terminal Sales promotion The layout of publicity materials is essential. The layout of publicity materials will directly affect the creation of terminal sales atmosphere. Just imagine, a terminal promotion campaign, only people and products placed in that place, can arouse customers' attention, and can attract popularity? No one's participation, this promotion effect can be known.

　　 Two. Promoters Image building

Terminal promotion site staff image is also an important aspect of the promotion atmosphere. In terms of personnel, we must do the following:

1, terminal promoters uniformly wear company clothing.

2, sales promoters and posters should pay attention to courtesy, know what potential customers are, and not be able to do anything.

3, terminal sales promoters should pay attention to their behavior when presenting products to customers, so that they can really serve as consultants for customers.

4, rotate at halftime or at meal time to ensure that customers are greeted at any time before promotion.

　　 Three, promotion Field organization

The organization work of the promotion site is quite important, and the organization is not good, the scene will be quite chaotic, which will affect the terminal promotion atmosphere, and also affect the image of the enterprise.

1, keep the customers at the scene neat and orderly. If you want to do this, someone has to maintain order in the field when customers come over.

2, properly grasp the on-site promotion and publicity atmosphere.

3, control the whole promotion process.

4, organize and coordinate the division of labor among different groups, and carry out responsibilities to people. Who is responsible for the distribution of gifts? Who is responsible for publicizing Hawking? Who is responsible for receiving important customers, such as news media, big customers, etc.

5, prevent competitors from interfering.

The 3 terminal promotion atmosphere is complementary to each other. Any one who fails to do something will affect the promotion atmosphere.