Take Stock Of Marketing Practices For Brand Promotion

< p > < strong > 1, during the sales process < /strong > < /p >

< p > we know that pure a href= "http://www.91se91.com/news/index_c.asp" > marketing activity < /a > is not, and marketing activities for selling products will not succeed.

Because, in the marketing process, all the time, they branded their brands.

Especially in today's serious homogenization of products, different brands are selling the same quality products.

What is the standard of consumer choice? That's different brands.

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In P stores, promoters play a very important role in brand promotion, from customers' greeting and greeting to special counters, detailed explanations of products and brands, and after the paction, promoters are the leaders and executors of this process.

If the consumer comes to the counter, you ignore it and ignore it when the commentary.

Consumers will not be impressed with your impression or even your brand.

In this way, you have made subtraction for your brand building.

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< p > the author went to the computer city to purchase notebook computers, first went straight to Lenovo brand area, but met with a salesperson. After I asked two questions, I was obviously impatient. When I asked again, it was a sentence: "you can see the product introduction yourself".

The author is very depressed. From then on, he has a knot in mind to Lenovo's brand.

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< p > < strong > two, < a href= "http://www.91se91.com/news/index_c.asp" > promotional activities < /a > < /strong > /p >

< p > no matter what the sales aim of a sales promotion is, there is always a goal to publicize its brand.

Moreover, regardless of the effect of good or bad, in the summary report, there is such a saying that this promotional campaign has reached the purpose of promoting the brand, and has promoted the brand's popularity and influence.

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< p > the fact brand < < a href= > http://www.91se91.com/news/index_c.asp > > propaganda effect > /a > No, I don't know.

This effect can not be measured in detail, but it can be circumstantial by objective data.

Then, how can we achieve the maximum effect of brand publicity?

The materials must be well prepared and in place, and the number of leaflets is a corroboration of the brand publicity effect; secondly, the staff must be in place, with tents and stacks, but no publicity materials, but no explanation and publicity. The effect is minimal. When consumers take your promotional leaflet for further understanding, if there is no commentator, then their practice is usually to knead a single bunch and turn it into a garbage can. Third, pay attention to some details in the activities, clean the demonstration stand, and arrange the products in order. A disorderly promotion site gives people the first impression that the brand is irregular and untrustworthy. Like P sales promotion, products must be prepared, publicity leaflets, Yi Bao Bao, background painting and so on.

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< p > < strong > three, after sale service < /strong > < /p >

< p > after-sales service is an important part of marketing activities. It is also an important platform for brand building and publicity.

Haier's "sincerity to forever" is deeply rooted in the hearts of the people from the beginning of perfect and timely after-sales service.

Therefore, enterprises can not regard the after sales department as a troublesome department, install two phones, arrange two students to take care of them, and attach great importance to them.

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< p > because your product can not be perfect, or need to upgrade, or replace parts, all these need after-sales service support.

When consumers call you because of your product problems, his tone is usually not very good. You should be patient to explain to him and arrange for staff to solve it in time.

If more than two times, the consumer's problem has not yet been resolved, then your brand image will inevitably be affected.

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< p > consumers have their own social groups, your after-sales service is not good, so that his impression of your brand is greatly reduced, and his views on your brand will be passed on to more people through his social interaction.

Never ignore the energy of consumer's word of mouth publicity, because when a consumer passes a bad impression of your brand to his social group, this pmission is not over, but will be passed on to more groups through this group of people. Expert statistics analysis points out that one person can directly affect 27 social people, and the number of indirect influences can exceed 300 people! < /p >

< p >. Therefore, pay attention to the quality of your after-sale service. A good after-sales service can add 300 points to your brand. On the contrary, a poor after-sales service can also subtract 300 points for your brand.

The simplest thing is to ensure that no warranty is charged during the warranty period, and a reasonable fee is charged outside the warranty period.

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< p > < strong > four, after sale service < /strong > < /p >

Less than P, after sale service, that is the franchisee's practice mentioned above, with the resources and conditions, it can provide consumers with no help after brand after-sales service, such as installing free brand products for consumers, opening doors for consumers, and so on.

When you are doing these things, the brand image you represent will naturally be recognized by consumers.

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