Interpretation Of Selection Techniques For Promotional Gifts

< p > < strong > 1, correlation principle < /strong > < /p >

< p > the principle of relevance is that there is a certain correlation or complementarity between the selected promotional products and the product itself, that is, consumers need or must have this gift to use or better use the product.

For example, to buy air conditioners, air blankets, covers, buy refrigerators, send fresh boxes, fridge gloves, buy color TV to cushion, pillows, TV covers, buy sports products, wash bath products, towel towels, and even buy melon seeds to send drinks.

The purpose of enterprises to do this is to let consumers see the products immediately, and then recall the image of the company, which will spread the effectiveness of the product and brand image.

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< p > strong > 2, < a href= "http://www.91se91.com/news/index_c.asp" > practicability < /a > principle < /strong > /p >

< p > applicability principle is that the selected promotional items must be of practical value, preferably applicable and without after-sale service.

For example, home textile products, plastic products, stainless steel products and so on.

This is done to make consumers feel that promotional products are really useful, and they spend two of the money on a product.

Greed is human nature, especially for women, spending two yuan on one dollar will increase consumers' desire to buy, and these promotions will not produce such problems.

In addition, this practicality is also reflected in the psychology of customers. Here is a detailed explanation: < /p >

< p > generally speaking, promotional products can be divided into two categories: one is to induce customers to repeat purchases, the other is to cater to customers' habit of greedy and petty and stimulate their buying impulse.

At present, some enterprises fail to grasp the mentality of customers to choose gifts when buying and selling promotions, and make the following two mistakes inadvertently.

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< p > emphasize that the price of the gift rather than the value is not able to cater to the strongest demand psychology of consumers.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Gifts < /a > is not the more expensive the better, but the more the customers love it, the better.

The mentality of people is so strange that it is better to send a bottle of 3 pieces of beverage to a general housewife than to send a bottle of 2 soy sauce. But if you send a bottle of 2 yuan soy sauce to the young people, it is far better to send a box of 1 pieces of 5 of the beverage.

The choice of promotional gifts is not how expensive it is but the ability to choose the best things that can impress their minds according to the minds of different consumers. We have to vary from person to person in the promotion, and find the most desirable gifts according to the mindset of different consumers.

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< p > the gift is only a windfall, rather than a source of incentives for customers to repeat purchases.

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< p > for example, in the face of twenty-five year old rural women, about thirty-five year old urban women and sixty year old people, what kind of gifts can they repeat their products? First, they are the combination of daily necessities, such as kitchen hardware series.

The two is a series of combinations of children's toys. When children have a "rainbow cat" and want to partner with "blue rabbit" and "black heart tiger" * "pig without a ring", consumers will generally choose to buy products with such gifts again.

Therefore, according to the psychological characteristics of the consumer group, choose a promotional gift that can lift their appetite, making them the best choice for multiple purchases.

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< p > < strong > 3, novelty principle < /strong > < /p >.

< p > the principle of novelty is the product's < a href= "http://www.91se91.com/news/index_c.asp" > sales promotion > /a > striving for novelty and prominence. Do not pick up goods that are being sold in supermarket department stores, and have a strong sense of value. It makes consumers feel that the cost of promotional items can not be too high, and they should be new and not high-grade, otherwise they will be abandoned by consumers because of "losing their wool on sheep".

It's easy to say, but it's very hard to do it, because China's From EMKT.com.cn is a super big manufacturing country. If anything sells well, there will be many homogeneous products. Even if it is fresh for several days, it will become popular tomorrow. This requires enterprises to grasp the novelty of time and constantly introduce new ideas.

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< p > < strong > 4, seasonal principle < /strong > < /p >

< p > summer sales promotion should be based on summer household products as promotional materials, which can effectively stimulate the consumption of impulsive consumption, such as cooling of mat products, dry of towel products and so on.

To illustrate this problem, the author gave an example. A friend of mine worked in a state-owned feed enterprise. The enterprise had good results and did not make any sales promotion. Later, other enterprises later came to stay. The company became panic and convened the National Conference of market sales personnel urgently.

Salesmen have nothing to complain about: how well the sales promotion is done, farmers can get a cultural shirt by buying a packet of feed, and the dealer has organized the six day tour of new Malaysia.

Enterprises think, this is not difficult, we can do it! Jiangnan every 6~8 months is busy season, farmers are busy with double robbery, aquaculture is off-season.

Enterprises think that the off-season must stimulate farmers to induce farmers to buy.

As a result, the company produced a cultural shirt, behind the cultural shirt is the product slogan, the front is the corporate logo, really beautiful.

By the end of July, the salesmen came back from the market and complained to the enterprises: Why did they sell the promotional materials so late?

In the end of May, the competitive enterprises had distributed all the blouses, because farmers had no time to buy fodder during the double robbery. Almost all of them bought good feedstuff before the double robbery. At that time, your cultural shirt was still being processed by enterprises. < /p >