Marketing Director Of Perlana: How Branded Underwear Stores Do Off-Season Marketing

< p > many industries appear off-season during seasonal change, and the underwear industry is no exception.

But the off-season is not unprofitable. As long as we are good at selling skills, we still make money, so how do we sell a href= "http://sjfzxm.com/news/index_s.asp" > underwear "/a"? How can we sell in the off-season? As the most competitive underwear brand in China, Lan Na has proved her own success to open underwear stores and understand marketing, so it doesn't matter the season.

< p > the housing runner up is the brand marketing director of "a href=" http://sjfzxm.com/news/index_s.asp "perlana < /a". In an interview with a financial media, the reporter asked the brand underwear store how to do the off-season marketing to the director of housing. The director of housing answered the question from 6 aspects.

The following is an introduction to the director of housing: < /p >

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< p > 1. eliminate off-season concept and establish no off-season thinking < /p >

< p > actually, there is no real off-season market, only the idea of low season exists.

Doing business depends on the human mind rather than the season. Will it be decided to open a shop?

Only by eliminating the concept of underwear off-season can you give yourself spiritual support, so that business can be done with enthusiasm.

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< p > 2. retain old customers and attract new a href= "http://sjfzxm.com/news/index_s.asp" > Customer < /a > /p >

< p > pay attention to communication with customers, do well pre and post sale service for old customers, and do follow-up work well.

Such old customers will also come to your underwear store during the off-season to bring profits to your underwear store.

At the same time, we should find ways to attract new customers and develop our own sales channels.

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< p > 3. motivate the salesperson in the store < /p >.

< p > due to the declining sales volume in the off-season, many salesmen are losing their enthusiasm for sales and sluggish faces. Customers are not able to mention God, nor can they speak more customers.

At this time, we can take some incentive methods, such as increasing some incentives, improving sales staff's interest in marketing, and taking the initiative to attack.

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< p > 4. update underwear in time < /p >.

< p > at the beginning of the off-season, we should be prepared to buy as much as possible, so as to keep the store's underwear style updated more quickly. This will not only enhance the brand of underwear store, but also keep the customers and retain the old customers.

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< p > 5., using a variety of promotional methods < /p >

< p > in addition to some commonly used discount methods, you can also sell your clothes with your own ingenuity, such as buying underwear and washing liquid, and buying underwear for stockings. This gives your shop a new effect.

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< p > 6. charge yourself. < /p >

< p > make good use of your spare time. When you are in the off-season, read more books about marketing skills and know more about market trends and trends.

More exchanges with successful businessmen, in communication may find suitable for their underwear store sales skills, can prepare for the busy season.

The off-season is not terrible, as long as positive treatment, off-season can also have good sales performance.

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