United States All Brand Integration Store Welcomes O2O Mode

< p > yesterday, < a href= "http://www.91se91.com/news/index_c.asp" > listed company < /a > Metersbonwe Group Co., Ltd. opened the world's first full brand integrated store in Chongqing.

Zhou Chengjian, chairman of the United States, said in an interview with reporters that this group marks the start of the O2O (online to offline) mode. "In the future, we will increase our penetration in the two or three tier cities. Only in Chongqing, Sichuan, Xinjiang and other places, we plan to open 30 to 50 O2O full brand experience stores this year."

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< p > < strong > the first all brand integrated store is located in Chongqing. < /strong > < /p >

"P >" Zhou Chengjian revealed that the American state began to implement the O2O model in the store in October last year. As of now, 6 experience stores have been launched in Chengdu, Hangzhou, Guangzhou and other places.

"We invested nearly ten million yuan in Chongqing to create the whole < a href=" http://www.91se91.com/news/index_c.asp "brand integration shop < /a >, which is the 2 version of the experience store upgrade."

Zhou Chengjian revealed that the first American brand brand store in Chongqing opened yesterday, covering a total area of more than 4000 square meters, including four brands of Meters Bonwe, ME&CITY, ME&CITY KIDS and Moomoo. The interior of each shop is equipped with a fashion interactive device. Consumers only need to scan the barcode of their clothes, and the device will give advice on matching. At the same time, the salesmen are equipped with IPAD, which can enter the IPAD's cloud payment system after consumers purchase, and pay through Alipay or WeChat. In addition, if consumers purchase goods that lack color and break codes, they can also send orders to other stores through the Internet and deliver them to the home.

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< p > < strong > start O2O mode < /strong > /p >.

< p > "at present, the apparel industry is facing great challenges. It is an important opportunity to adapt to the Internet and serve consumers more accurately."

Zhou Chengjian told reporters that according to the planning of the United States, there will be 100 stores in 2014 to implement the O2O mode, of which, in Chongqing, Sichuan, Xinjiang and other places, there are plans to open 30 to 50 O2O full brand experience stores this year.

In the next 3 years, this model will cover 1000 stores.

In the future, the O2O strategy will eventually upgrade to the 3 version. By then, the more than 5000 storefronts of the group will break the limitation of information islands and solve the problem of information asymmetry faced by traditional business models. At that time, the stores will achieve full networking through APP and other systems.

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< p > < strong > depth < /strong > /p >

< p > < strong > pformation and upgrading into < /strong > < /p >.

< p > < strong > main theme of domestic service enterprises < /strong > /p >

< p > "behind the pformation of O2O in the US and the US, it has a great relationship with the overall downturn of the garment industry."

Lu Zhenwang, an e-commerce observer, pointed out yesterday that the 2013 annual report released by Lining, Anta, XTEP, PEAK, 31st degree, China trend and other brands showed that the six major sports brands in the country suffered a decline in revenue last year, but the decline was narrowed compared with 2012.

For the United States, it is also facing enormous challenges.

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< p > in Lu Zhenwang's view, the United States comprehensively forces a href= "http://www.91se91.com/news/index_c.asp" > O2O < /a > in order to give full play to the role of the mobile Internet and achieve interaction with consumers so as to attract more young consumers. This will certainly help the pformation and upgrading of traditional garment enterprises and increase market share.

From the current industry situation, pformation and upgrading has become the main theme of the development of domestic clothing brands.

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< p > < strong > service enterprises rely on O2O to break away from /strong < < /p >.

< p > 1 clothing enterprises should attach importance to the construction of offline environment.

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< p > 2, garment enterprises should attach importance to mobile electricity providers, pay attention to the input of mobile terminals, and improve the share and proportion of mobile Internet shopping.

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< p > 3 the service enterprises should attach importance to big data and improve the management ability of members so as to realize the integration of members under the line and online.

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