Busen Shares, Which Are Cheap, Have Seen A Recent Surge.

With the development of electronic commerce in geometry, in recent years, the traditional Clothes & Accessories Businesses have been hit hard. The share price of Busen shares, which has been flat since the second half of last year, has surged recently, attracting some investors' attention.

　 Recently, share prices have reached a new high in recent two years.

Since the second half of last year, the stock price of Busen, which is flat, has been rising slowly this year, and the recent surge has attracted many investors. As of March 27th, Busen was ranked one of the top 20 stocks in the week, with a weekly turnover of 58.890003% and a weekly gain of 11.22%. But on Friday, in line with the broader market, Busen took a 9.76% decline in a single day to close the limit of its stance, leaving some investors hanging on their feet.

In fact, since the middle of this month, Busen's stock price has been rising very well. In March 26th, it was once high to 12.89 yuan, hitting a new high since 2012.

"Fortunately, I made 15 points in the first two days to run, and I lost so much when I turned around. I really went up and down too much!" a shareholder expressed his opinion on the forum of the stock bar. "This stock is not very clear. It can only be bought at a low price and a little bit will be thrown away."

"There are also positive news recently. There are a lot of retail investors who are catching up." A securities analyst told reporters that recently the funds were taken care of, the stock price was strong, but the callback was unavoidable, and the interested shareholders were advised to do a good job of stopping profits and stopping losses.

　 Traditional clothing enterprises encounter bottlenecks

In the 80s of last century, there was a family in Zhuji. clothing The Busen group, which is a factory, is currently a large enterprise group with clothing and clothing as the leading industry, and building materials industry, real estate industry and circulation trade as new industries. From the annual report of the company in recent years, we can see that the traditional clothing enterprises are facing bottlenecks.

According to the company's annual performance bulletin published in 2011, the company achieved a total revenue of 714 million yuan, an increase of 32.98% over the same period of 21% net profit. The net profit attributable to shareholders of listed companies was 51 million 98 thousand and 800 yuan, an increase of 21.21% over the same period last year. The main reason for the growth of the company's performance is through the strengthening of the terminal market management, the steady growth of sales performance, and the further enhancement of the company's brand value-added; the market segmentation, the increasingly rich brand product line, the further optimization of the product structure, the further expansion of the marketing network and the continuous increase of gross profit margin.

The company's operating income in 2012 was 653 million yuan, down 8.56% compared to the same period last year. The net profit attributable to shareholders of listed companies was 40 million 164 thousand and 200 yuan, a decrease of 23.98% compared with the same period last year, and the basic earnings per share were 0.43 yuan. In 2013, the company achieved a total revenue of 651 million yuan, a year-on-year decrease of 0.34%, and a net profit of 5 million 941 thousand and 200 yuan attributable to shareholders of listed companies, a decrease of 85.21% compared with the same period last year, and a basic earnings per share of 0.04 yuan / share. In the last two years, the drop in profits is mainly due to the increase of marketing outlets, and the increase in sales costs of personnel wages, store rents, depreciation, decoration and advertising.

　　 A long way to go before transforming E-commerce

Recently, Busen shares have revealed that the WeChat mall is under construction. WeChat's payment function is expected to be launched in May, and intends to bring offline franchisees into the online system to promote the same price on the same line.

It is understood that the company vigorously expand the business of electricity providers, electricity sales last year, more than 10 million yuan, and strive to achieve sales target of $40 million this year. WeChat mall, APP and other mobile terminal business platform is steadily advancing. In the second half of the year, the company or the self built e-commerce platform will integrate online system. At present, the company's online and offline products are separated.

In addition, the company's support for subverting traditional distribution methods is also under construction. Recently, Busen logistics distribution center, which is being built, has invested 160 million yuan. The main body has started construction and is ready to use it by the end of this year. Like most traditional enterprises, Busen's current distribution method is still relatively traditional, and different products sent to more than 1000 sales outlets nationwide are stored in different warehouses and operated manually.

"This way of delivery is costly and prone to error and low efficiency." The relevant person in charge said that after the completion of the logistics distribution center, through the technology of Internet of things, cloud computing and automatic control, the products, processes and so on will be automated, networked and intelligentized to improve the accuracy and timeliness of distribution. This will greatly enhance the management level of Busen clothing distribution.

"Busen's attempt is actually a lot of traditional enterprises want to try, under the background of the great development of the industry, the traditional enterprises are Electronic Commerce Transformation is actually not simple. It often faces difficulties not being eliminated or not doing well. Insiders told reporters that traditional enterprises need to change their old thinking inertia in the implementation of e-commerce. Only by fully recognizing the difference between traditional business and e-commerce mode in information technology, customer service and logistics management, will it be possible to succeed.