Clothing Franchisees Choose Brand Suggestions

At the beginning of selecting franchised brands, the first thing to do is to own the city. clothing Understand the market, especially your peers around the business circle.

If the consumption level of your area is not comparable to that of the developed areas, then you can't easily introduce high priced clothing blindly. If you have a lot of casual wear brands near your store, and the competition is fierce, you can stagger the business scope and put your goal in ladies wear or professional wear. The effect will be better.

Or local consumers prefer underwear from Guangdong to Shanghai, so you can give priority to joining the brand of Guangdong. These problems are clear, based on these circumstances to determine the general positioning of the franchise brand, and then look for the franchised brand, in order to get twice the result with half the effort, the success rate of progress.

　 First, brand positioning

Before you decide to join the brand, the answers to the following questions must be very clear in your mind.

Do you want to join men's underwear brand and lady's underwear brand?

What price range can be accepted locally?

Do you want to join the brand style of sports, fashion or comfort?

What preferences do local consumers have in clothing purchases?

How much money do you plan to invest?

By this time, your target brand has been reduced to a certain extent. It may have produced several candidate brands. Then you can choose the items according to the items we mentioned later.

　 Second. Popularity of products

Clothing is a special commodity, and its purchase depends entirely on the degree of consumer love for goods. Because of this, you want to join. Brand clothing Whether the local word-of-mouth is good or not, and how popular the product is, is a factor that needs to be focused on.

This can be divided into several aspects. First, what is the popularity of the brand in all parts of the country? What is the status of the brand in the consumer's mind? You can directly ask the Brand Company for its past sales data, and you can also see from the side that the sales department is aware of its sales situation by the shopping malls and the agent handling the brand.

Secondly, according to the brand positioning and product style, how many people in the local area will have a hobby to buy this product?

It also depends on whether the price of its products is competitively priced in similar brands. Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict.

　 Third, a fair and reasonable profit margin.

Well, this is, of course, one of the most important principles. Can you join the company to give you enough profit margin? Just looking at the surface discount and exchange rate is far from enough. There are many hidden items that you may not see. Let's make a rough calculation.

You need to invest roughly in:

Shop prices (which may be paid for three months or even half a year at a time).

Store decoration cost (disposable input)

Goods fund (such as 38% discount, then the retail value of 200 thousand yuan of goods, you need to pay 76 thousand).

Staff wages

Monthly store daily expenses (water and electricity consumption, etc.)

Estimated revenue:

According to the sales volume of the shops and the sales situation of the surrounding brands, it is estimated that the number of sales per day is the best and the two best ones are the best, so as to get the daily turnover. We must remember to consider the factors of discount sales. Many times, goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the estimated revenue and investment, and estimate what kind of space your profit margin will be in. What is the maximum profit rate and the minimum? How long will it take to recoup its investment?

Fourth. Company development

Knowing clearly about the development of Brand Company, including development history, current situation and future trend, is very important for your choice decision. As your supplier, it is also a business partner. Your development is closely related to the development of the company. Of course, we would like to choose a company that has a sound, mature and healthy development.

If the premise is limited, we should at least clarify the following basic conditions of the company:

How many years have you been developing the first franchise?

How many direct stores are there? How many franchisees are there? How many stores are planned to expand?

Is the company's credit standing good?

How many brands do the company run at the same time?

Except for headquarters. Does the company have branches or offices in other parts of the country?

Does the company have its own production base?

Are the sales staff you are familiar with are professional enough? {page_break}

　　 Fifth, is the supply normal?

This is often ignored by many people, but it is really very important. Even if you are arrogant in other aspects, but how often do you want to sell goods, and how can your business be good?

At the same time, it is still a little difficult to understand clearly before joining. Because if you ask the sales staff of the company directly, they will surely tell you that you can rest assured that their supply is very good. But the actual situation is that many small and medium brands in China are more or less problems in this respect, and this point must be fully prepared - unless you choose a mature brand with a certain scale, you can fully trust them. ?

No matter how difficult it is, there is no way out. You can get the phone numbers of franchisees who are currently running (or have run) the brand through the company or other channels, and call them directly to consult them. The answer is the most truest.

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Sixth, training and service support.

The last point is also the most important point. It is a real problem that many of our franchisees in the clothing business are lack of business experience. To ensure the high success rate of business, we need the training support of the company very much. From the store image, display guidance, small to goods management, sales promotion means, if the company can have a whole set of methods to train you, then your business will have more than a half of the success of the guarantee, otherwise the future is slim.

The mature Brand Company's franchisees in various places should be carved out in a mold, and they are all alike in image, props, display of goods, service of staff and so on. To understand the level of a corporate governance training franchise, it is very simple to see more stores in different places. The situation is clear at a glance. This is a successful brand like snowwolfsz snow wolf. With such a company, from the first day, the company will make specific training plans for you. Even if your original experience is zero, you needn't worry about it. As long as you learn from the training plan, you will become a qualified professional franchisee administrator.

But for many domestic brands that are still developing, this can not be done at all. Many companies have been silent after receiving your affiliate fees and payment. There are no training courses or training materials. For those novice franchisees who have no experience in clothing retailing, this is almost half of the possibility of business success, and the rest can only rely on their own business talents. How much confidence do you have in your company when you don't know how to cooperate with such a company?

Now we all say that women earn money well, and most garment manufacturers and businesses will focus their efforts on the female market. The male market has been neglected. Many foreign companies aimed at the blind spot in the mainland market, and vigorously occupied the market. They surveyed that modern men were under greater pressure, plus men's shopping psychological reasons. When they entered the shopping mall, they had a clear goal and were unwilling to waste a lot of time looking for items they wanted to buy. Therefore, opening up a convenient and convenient place for men has been adopted by many shopping malls. This is evident from the popularity of men's underwear stores.

Men's underwear stores do not invest much, mainly in pavement, decoration and first time purchase. There is a certain difference in the price of various pavements, but generally 6-15 yuan can start. You can choose to join a chain store or shop yourself.

Choosing a brand is very important for men's underwear store. At present, domestic men's underwear mainly falls behind in style and fabric. Moreover, some international brands take OEM production. They seldom pay attention to internal problems and expand the industrial chain. Choosing professional men's underwear brand to give you follow-up support and market guidance is relatively professional and comprehensive. The characteristics of its products are comfort, elegance, and implicance, mainly based on pure cotton fabric and modal. Like "SNOWWOLF Snow Wolf" brand face is relatively wide, the price range from 80-1800 yuan.

The location of men's underwear shops is very important because of the specificity of the target customers. The main points of location are: quiet in traffic, convenient in traffic. Although "popularity" is very important, it is not necessary to choose the main road with too much traffic. The "too prosperous" lot is not conducive to attracting customers to enter the gate, but the traffic must be convenient. The best choice for shops is in a relatively mature business district, with relatively more surrounding communities and apartments. The area is 15-35 square meters, not too big. The address should be described clearly and easily, so that the customer can find it, so that there will be no invalid publicity. Some people choose shopping counters. The overall style of the shop is simple and clean.

Man Underwear The main consumers of the shop are the avant-garde white-collar workers, but there are many middle-aged people. In addition, women also account for a large proportion of the total tourists. "SNOWWOLF Snow Wolf" and other stores specifically targeted at female buyers have a series of preferential measures, the effect is good. But salesmen should be male oriented, and male customers will feel more convenient to communicate with them.