Zhejiang Silk Is Pushed Together Into The Electricity Supplier Channel

Recently, a number of silk enterprises in zhouquan town of Tongxiang City, Zhejiang province were tested by the enterprises in e-commerce, and the "zhouquan" was launched on the Tmall mall. Home textiles Franchised stores. It is reported that this franchise store is part of the "Zhou Chun silk business platform", which includes 5 enterprises and 7 brands of silk quilt. And the "Zhou Chun silk quilt e-commerce platform" is the first domestic Internet business platform for the purpose of starting the brand and seeking the market actively. In the future, the platform will also gradually visit Jingdong, shop No. 1, Dangdang and so on. It is expected that 2 years later, it will cooperate with Amazon, eBay and other international e-commerce providers to expand international business.

Brand development

"We need to set up the brand of" Chau Chun silk quilt ", so that consumers can buy silk silk when they first think of Zhou Quan. In the future, "Chau Chun silk quilt" will not only mean the region, but also guarantee the brand and quality. When consumers buy silk quilts, they do not have to linger for quality, price and brand entanglement. On this platform, all products are clear at a glance. Tongxiang zhouquan silk quilt electronic commerce development limited company director Zhang Jian said. It is understood that Tongxiang zhouquan silk quilt Electronic Commerce Development Co., Ltd. is the 5 company to join the business channel, and the new company jointly established for the operation of the platform.

It is reported that by the end of last year, the silk production in Chau Quan town has been produced about 15000000 beds annually, and the output value of the industry has exceeded 5 billion yuan, and two of the world's silk quilts have been produced from Zhou Quan. "But such achievements can't be reassuring," Zhang Jian said. "Most of the cocoons of Chau spring come from Guangxi and Sichuan. Now more and more enterprises choose to produce them directly because local cocoons are cheaper, labor costs and land rents are more cost-effective. If we go on like this, the advantage of Chau Chun's silk will disappear in 5~10. "

Zhang Jian said that if we want to change this situation, we can only integrate the resources of Zhou Quan and develop it in the direction of branding. When he mentioned the same silk producing quilt in Suzhou, Zhang Jian said, "the brand of Suzhou silk quilt is much more mature. They set up brand awareness very early and started their own brand. Nowadays, it is not easy to start the brand of Zhou Quan silk quilt. At present, the silk of Chau Chun town is registered by the business sector. There are more than 300 registered businesses. There are more than 1000 shops on Taobao, and each of them is a battalion. This makes it very difficult to form an influence, and the quality of products is not good. Therefore, we must integrate the brand and strictly control the quality. First, we can start the name of "Chau Chun silk quilt" before we can achieve the branding development.

　 Branding through e-commerce

And how to integrate resources into Zhou Quan Silk quilt The problem of brand development. According to Shen Jianfeng, deputy mayor of Chou Quan Town, the "double 11" online shopping craze in 2012 gave Zhou Chou The Inspiration to develop the brand by using e-commerce. It is reported that in that year, a local silk thread in Chau Quan town was sold by the brand through the Tmall mall to achieve daily sales of 12 million yuan, accounting for nearly 20% of the sales volume of Tmall mall.

Therefore, at the beginning of last year, under the leadership of the Chau Quan town government, "Chau Chun silk was developed by the electronic commerce platform", but to enter the platform needs strict requirements. Zhang Jian said: "first of all, we must pass the quality control of products, we must ensure high quality; secondly, we must go through scale and scale, and enterprises must reach a certain scale before they can be settled in. The family workshop enterprises are basically not able to do so. Once again, we must pass the capability. The biggest feature of e-commerce is" fast ". When customers place orders, they will have to deliver the goods on the same day, whether they can produce quality quilts in a short time, which is also a big test for enterprises. According to reports, there are only 5 enterprises entering the platform, but it is expected that more than 20 enterprises will be developed in the future.

A brand leader who has settled in the "Chau Chun silk business platform" said frankly: "I will not use computers or electronic commerce, but nowadays young people are very fond of online shopping, so I think e-commerce is a major trend. I firmly believe that to let people know how to manage, as long as I guarantee product quality, brand will be able to start.

According to Zhang Jian, in order to better grasp and control the quality of silk, "Chau Chun silk is the three platform for e-commerce platform".

First, grading. For the first time, the 5 enterprises in the platform can be divided into 7 star standards based on silk material, silk quilt and silk production under the guidance of the government. On the cooperation platform with the major electricity suppliers, consumers will be able to see that each product is labeled with star standard, and different stars correspond to different prices.

The second is quality inspection. The quality supervision department will check the quality of the enterprises on the platform irregularly. At the same time, every batch of goods will be sent to the National Inspection Center for testing. Once the unqualified goods are found, the brand will be invited out of the platform and no longer allowed to enter again.

The third move is insurance (Fang Xinbao). In case of accident, every silk sold on the platform has been insured by quality. If consumers find the silk purchased is false, the insurance company will make a claim for it. In order to simplify the procedure of testing silk's authenticity, Zhou Chai silk is being negotiated with the insurance company by e-commerce platform. In the future, as long as consumers suspect that they have bought fake silk quilts, there will be staff members of the insurance company to go to the inspection institutions for testing.

Insiders say that the price of silk quilts is not cheap, consumers are most afraid of buying fake products, and online silk is mixed up with brands. The price ranges from several hundred yuan to 10 thousand yuan. If there is such a platform, seven stars will be used. standard To be classified and insured, consumers will be relieved when buying.