Upgrading Of Underwear Market In Henan

< p > < < a href= > http://www.91se91.com/news/index_p.asp > > Henan < /a > 10 kilometers north of Anyang city. Along the 107 National Road, Bai Zhuang town is famous for its underwear market.

It is reported that the annual turnover is more than 1 billion yuan.

At the end of August, reporters interviewed with professional sensitivities.

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< p > < strong > from farmer to boss < /strong > /p >

Li Hongzhi, director of the office of Bai Zhuang underwear industrial and Trade Park, told reporters: "since the 80s of last century, Bai Zhuang has more than 100 villages within 20 kilometers of the center. Almost every village in every village is a small workshop. Tens of thousands of families are engaged in knitting underwear processing, and formed a weaving, dyeing, sewing, selling and consignment through-train." P

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< p > according to the introduction, there was no wholesale market here. The locals were carrying goods to Zhengzhou and Shanxi to sell them.

Later, we saw that we could earn money, relatives and relatives, and neighbors in the countryside.

So, every morning, these farmers came to wholesale and retail from bicycles or pedaling tricycles.

In this way, year after year, we have excavated the first pot of gold and become the owner of business.

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< p > the reporter walked into the 7 11 to 12 "Red Jade Bird" shop in the industrial and commercial park.

Here are two sets of shops, each with two floors and a total of 418 square meters.

The shops are full of different kinds of underwear samples, knitted fabric rolls, garment pieces and finished products.

Several workers are busy sewing, ironing and packing.

Each shop is a shop and a factory.

This year, the 25 year old director of an Chao said that his father started underwear business in 1983, starting from over 200 yuan, 1 sewing machines, 1 sewing machines and 3 workers.

In 1985, the market was built, her family first settled, and then moved into the industrial and commercial park.

After more than 20 years of continuous development, the factory has developed to more than 100 people and has more than 100 equipment, of which 80% are imported from Japan, Germany and Taiwan, China.

The main production and operation of T-shirts, sweaters, cotton pants, men and women suits, all kinds of underwear, such as more than 20 varieties, more than 60 colors.

Hundreds of fixed customers are not only sold to Henan, Hubei, Shanxi and Heilongjiang, but also exported to Russia last year, about 100000.

Similar to the business story of an Chao family, it is almost a common version of every successful businessman in the market.

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< p > < strong > from decentralization to concentration < /strong > /p >

< p > then, the reporter went into the "South Korean Acacia" < a href= "http://www.91se91.com/news/index_f.asp" > brand > /a > shop.

This is a "rising star". The 27 year old boss Li Hongguang is busy packing and preparing for his beautiful men's suit.

He sold wholesale business at the age of 16. In 2002, he set up factories and now had more than 50 machines. 80% of them were imported advanced equipment. The products were mainly in the high-end market and sold to Heze, Urumqi, Harbin, Xuzhou, Wuxi, Zhengzhou and other cities.

The reporter opened the box and looked at it carefully and touched it. The workmanship was quite exquisite. The wholesale price was 25 yuan / set, and the profit was only 2 yuan.

Annual turnover is 45 million yuan.

"Large quantity and low profit depends mainly on quantity."

Li Hongguang said.

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< p > it is because of the low price of underwear that attracts businessmen everywhere.

Li Weisheng, chairman of the industry and Trade Park, believes that the market economy is a competitive economy, and competition can promote development.

Although the market competition has reached the white hot and profit margins are very small, Pak Zhuang merchants are determined to carry out the business in the end.

"Bai Zhuang old market and industrial and Trade Park covers a total area of 300 mu, only 650 berths, and more than 1000 merchants waiting to enter the park. Now the two phase of the park is stepping up construction."

He said that he should try to satisfy the needs of merchants and gather merchants scattered in villages to form the advantages of industrial clusters.

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< p > Bai Zhuang, the endless flow of passengers and logistics, is behind the huge flow of capital and information, which has become an inexhaustible source of water for the construction of the market.

At present, there are not only old market, underwear industry and Trade Park, but also new market, underwear City, new East market and emerging market.

There are thousands of merchants in these 6 wholesale markets.

Here, the reporters saw the tall, high erected trade signs, decorated shops, cars, trucks, buses and buses.

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< p > not only the merchants scattered in the villages have been stationed in the market, but also more than 20 foreign businesses such as Luoyang, Wuhan, Xiangfan and Shanxi county have also set up a high ground for the market of Bai Zhuang, so that they have greater room for development.

It sells not only local underwear, but also foreign goods.

The products are available not only in autumn clothes and trousers, men's and women's suits, cultural shirts, sportswear, but also in infant underwear and fashion.

The products are not only exported to Xinjiang, Inner Mongolia, Yunnan, Guangxi, Heilongjiang, but also into the international market, such as Russia, Vietnam, Kampuchea, etc.

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< p > according to the analysis of the industry, the reason why Bai Zhuang market has such a strong vitality is mainly due to three reasons: first, the price is low, the two is the flexible supply mode, and the three is processing and customized, forming its own distinct characteristics.

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< p > < strong > from low to medium grade < /strong > < /p >.

Zhang Meiguang, 40 years old and 13 years underwear business here, said: "at the end of last 80s, the wholesale underwear was calculated on tons."

Large households can sell 1 tons a day, and small households sell 5 tons a month.

Over the past few years, more and more people have been competing, and competition has become more and more intense. For example, a pair of trousers only earn 0.1 to 0.3 yuan. Sometimes I have done a lot of profits.

But at that time, the product quality was not high, and the main consumer market was the countryside.

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"P >" now 'shot cannon', sewing machine, waist machine, waist machine, waistline machine, knot machine, knot machine, knot machine, knot machine, knot machine, knot machine, Japanese and German, Japanese and German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German, German and other special equipment, the sewing machine, the waist machine, the and other special equipment, the sewing machine, the waist machine, the and other special equipment, the flat sewing machine, the waist machine, the and other special equipment, lace trousers, and all kinds of children's clothes, leisure underwear and cultural shirts, and so on, should have all, small households have more than 10 varieties, large households have dozens of varieties.

This is forced by market competition, and is also a need for business survival and development.

"Bright magnate" brand boss Wang Haishun said.

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< p > introduction of the head of the underwear industry and Trade Park of paozhuang, most of the merchants in the early stage of the business were OEM processing, and now more than 30 businessmen have registered their brand names in the provincial industrial and commercial departments.

For example, "Red Jade Bird", "Southern Acacia", "bright noble people", "forthright", "JINGDING paradise" and so on, merchants are committed to building brand, enhancing competitiveness, and to benefit the brand.

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< p > > "Ding Ding paradise" infant boutique < a href= "http://www.91se91.com/news/index_f.asp" > underwear < /a > shop manager Zhang Anshun said: at present, the business situation of shops is very good, the products are in short supply, but the production capacity is limited, the order can not be finished, the scale of production is expanded, and the funds are lacking.

He hoped that the government and the park would help solve the problem of commercial loans.

At the same time, he also hoped that the government would increase its support for the market, formulate overall development plans, strengthen guidance, pay attention to publicity and planning, and further strengthen and expand.

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