Guangzhou's High-End Business Circle Reloaded, And Fashion Is Fast.

　　 Fast fashion In the right way

High end business circle Reloaded

Recently, many major business circles in Guangzhou have frequent movements, and the upgrading measures are coming one after another. In order to resist the impact brought by the electricity supplier, the adjustment of "business transformation" has become the general trend of the market.

　 　 Haizhu City Introducing IMAX Studios

Fashion, a hundred, aim at cool runner.

First, the famous international casual wear brand UNIQLO (UNIQLO) Victoria Plaza Plaza has opened recently. Driven by the successful planning of Yuexiu's housing office, the new location of Victoria Plaza will take the international "fast fashion" road.

At the same time, the new commercial project located in the west of the Yangtze River and the Haizhu commercial city with a total business area of 60 thousand square meters show a new series of investment promotion measures: the most fashionable restaurant retailing brand from South Korea is settled, and the first IMAX studios in Haizhuqu District settled down. Haizhu city will provide a new smart shopping experience, including smart meal reservation system, indoor navigation and free WIFI in shopping malls.

In addition, the trend of the high land in Zhujiang New Town is also being adjusted. At the end of last year, the rumour of the fashion had been heard to be transformed into otter, and was subsequently rumored. But the adjustment is also true. As can be seen from the scene, the original footwear brand located on the 2 floor has been replaced by the sports brand. Informed sources pointed out that the fashion adjustment mode was not based on the location of female fashion consumption, and had not achieved the desired sales results. Therefore, it is now turning around the cool running crowd and leisure crowd of Huacheng square, thus increasing the number of shops that run the category of goods and men's wear.

In an interview, reporters found that, due to the serious competition of homogenization and the double impact of electricity providers, the traditional shopping centers in recent years are facing the pressure of adjustment of formats. In 2011, the emergence of Tai Koo Hui and the entry of Wan Ling Hui made the Tianhe business circle take the lead in opening up a big adjustment and upgrading. How to find new breakthroughs and dislocation competition has become the top priority of all shopping centers in the business circle.

Beginning in the first half of 2012, the core shopping center of Tianhe business circle quietly began to adjust its format. In the second half of last year, the war showed a trend of openness. The proportion of the plaza was increased to experience the leisure industry. It not only spent a lot of money to build the marine world, but also built more than 3000 square meters of space as an art museum, while the Tianhe City increased the proportion of its characteristics, and introduced famous brand restaurants such as South Beauty and Hong Kong, and recently added two fashionable western style restaurants in the five floor. Vedoli took the lead in the Southern China flagship store of UNIQLO.

　　 Apparel Retailing Catering, entertainment

Three points in the world

Liang Danqing, deputy chief executive officer of Yuexiu Fang Tuo, pointed out that at present, the retail market is facing the passenger flow brought by department stores and home appliance stores, which is greatly reduced due to the impact of the economic environment and the impact of the electricity supplier. Compared with that, catering, entertainment, leisure, fast fashion and other experiential formats attract more customers.

The director of commercial real estate service department and assistant director Wu Lin also believes that the gold ratio of the previous shopping centers is 50% of clothing retail, 20% of catering and 30% of entertainment, but now the proportion has begun to adjust. The main trend of shopping malls in the future will mainly be leisure and entertainment, and the proportion of each format will develop towards 1:1:1. At the same time, the international "fast fashion" will become a magic weapon for business competition.