Investment Strategy Of Textile And Garment Industry In 2015

Or continue to adjust downward, pformation and pformation to boost the take-off again.

1) entity terminal sales data continue to slump, and single enterprises can not improve compared with the same store growth data; 2) A shares: the brand continues to adjust downward, home textiles and footwear have improved, other categories continue to be adjusted; 3) the electricity business has become a new engine of earnings growth, the development of the electricity business will soon start, and the development space is huge; 4) diversified layout, the brand leader is committed to building platform growth mode, such as Pathfinder outdoor travel integrated service platform; Saturday: to create women's fashion.

And fashion consumption culture and creative platform.

Transformation brings new development opportunities to the spun apparel industry: from relying on business growth mode to platform mode.

1) the spinning and weaving industry is facing new opportunities for development. The pressure of technological innovation and environmental protection promotes the upgrading of the textile industry structure, and the change of consumer main body brings market segmentation space to the brand clothing enterprises. 2) the traditional spinning and weaving industry is armed with the Internet thinking, the pformation of the business mode, upgrading of products, users, promotion and profit models; 3) the management of assets and capital operation by means of financial means; 4) the merger and reorganization is in the ascendant, and the main industry +X brings market concern and valuation enhancement; 5) the reform of state-owned enterprises: improving the incentive mechanism and improving the operational efficiency.

Investment strategy: we believe that in the 2015 year of the year, with the improvement of the external environment, the reduction of raw material costs and the reduction of the difference in cotton prices between the inside and outside, the textile industry's weak recovery trend is expected to continue; the brand clothing sub industry, we expect that domestic retail sales will continue to be low in 2015 years, the adjustment process of each subdivision industry will be divided, the stability of home textiles will continue to recover at a low level, and the outdoors is expected to be adjusted by the end of next year. Men's clothing will continue to adjust, and high-end women's clothing will be at the bottom. Sports goods companies are in a weak recovery process.

Four investment lines: 1) quality brands

Hai Lan's home, Semir costumes and Pathfinder, etc.; 2) subdivision of the basic layout of the block, the performance improvement of Roley home textiles, fuanna and AOKANG international, etc.; 3) with the expectation of the merger and reorganization of the silver and Roley home textiles, and so on; 4) the main business is stable, and diversified layout, and land resources provide a certain margin of safety, China group and Jiaxin silk.

Key companies recommend: 1) INTERCHINA group: Land Department provides security margin, destination center project and central enterprise reform to provide imagination; 2) fuanna: sales channels continue to expand and optimize, and big household strategy steadily.