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    Solving High Inventory Is The Way For An Enterprise To Survive.

    2014/4/6 16:12:00 35

    ClothingInventoryBusiness Strategy

    < p > according to the normal operation of the industry, the scope of 10%-20% is regarded as safety stock, that is to say, 10000 garments are produced, 1000-2000 of which belong to stock, and it is also within the controllable range of garment enterprises.

    However, with the change of the economic environment, on the one hand, the export is blocked, and more and more foreign buyers are destroying the list. On the other hand, the domestic dealers are beginning to be cautious, and the purchasing intention of the ordering meeting has been weakened, which has led to a reduction in the volume of delivery.

    < /p >


    < p > > a href= "http://www.91se91.com/news/index_c.asp" > clothing inventory < /a > is mainly two categories, that is, factory inventory and channel inventory. The main way to clean up inventory is to pfer inventory to the channel, and the final sales will have to be completed through channels.

    Therefore, cleaning up channel inventory is the key to digest inventory.

    Then, how should the garment industry digest the channel stock? Usually the most practical way is to shift the inventory level to the first level, and then through the terminal's large-scale promotion, through the special price, buy gifts and other means, to encourage the stock to sell more goods.

    < /p >


    < p > at present, < a href= "http://www.91se91.com/news/index_c.asp" > clothing enterprises < /a > the main methods of dealing with inventory are: < /p >


    < p > 1. Set up special stores in shopping malls or set up special stores.

    Sales of many brands have even exceeded the sales of positive products.

    < /p >


    < p > two, as a promotional gift to distributors.

    This method can stimulate the dealers to purchase more goods, which is a more effective way to channel incentives. But if the management is improper, it will cause dealers to sell the special products at will, thereby affecting the brand image. Moreover, the existence of too many specials will inevitably affect the sale of the distributors' positive prices.

    < /p >


    P > three, conversion to "a href=" http://www.91se91.com/news/index_c.asp "> circulation channel < /a >, and sell in wholesale market.

    There are many brands, on the one hand, sales channels of large and medium-sized shopping malls and specialty stores are sold, on the other hand, they go to the wholesale market, and the price difference between products is relatively large. This is also a business strategy for them. Some of the old ones are relatively unsalable, which circulate from the wholesale market at a lower price, while the monopoly system maintains a relatively stable price and sets up the overall image of the brand, because the consumers are at different levels, seemingly on the surface, the impact on the brand is relatively small.

    But the brand's overall image and price system are easy to be confused, and it is easy to cause conflicts between shopping malls and wholesalers.

    < /p >


    < p > four and export to underdeveloped countries.

    Such enterprises often need larger sales energy, and have good export experience and ability.

    Or have good cooperation with foreign trade companies.

    The vast majority of garment enterprises do not have the ability to export.

    Therefore, this method can only be adopted by a few large enterprises.

    < /p >

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