Seven Secrets Of Underwear Store Operation

< p > < strong > 1, choose a good brand and appropriate < a href= "http://www.91se91.com/news/index_c.asp" > shop location /a < /strong > /p >
< p > choose what kind of location to open a shop, it depends on your own investment ability to decide. The better the location, the better the business will be, but the risk of investment is bigger. Under normal circumstances, we should choose the pedestrian street with local clothing sales atmosphere, the location must not be too remote, the smell of wine is also afraid of the alley, and the selected location must be the target consumer crowd often haunt. Choose what brand should be decided according to your local economic level, and the manufacturers behind the brand must have certain strength and long-term development market determination, rather than the opportunistic enterprise, otherwise it will bring endless troubles; and the quality of the brand must be excellent, because underwear is a close fitting object, the quality of the product is very important, and the inferior products will hurt the delicate skin carelessly, so it will be troublesome to complain to consumers. < /p >
< p > mature mid and high grade underwear brands generally take shopping malls as main a href= "http://www.91se91.com/news/index_c.asp" > sales channel < /a >. In order to guarantee the operation of shopping malls, they offer discounts to franchised stores usually relatively high, and the profit margins are relatively thin. And the regular discount will inevitably affect the operation of franchised stores. Therefore, the general low-grade brand is more suitable for the sale of exclusive stores, the price is moderate, and the profit space is relatively large. And middle and low end Brand Mall channels are generally weak, and are not vulnerable to price shocks. < /p >
< p > < strong > two, choose the right style and color < /strong > < /p >.
< p > a good brand must be selected after a good brand is established. No brand can sell well, so you should mainly sell the best selling style, so that it can save money, speed up the process of customer selection, and enhance the customers' interest in products. Besides, the comfort of products is very important. Wearing uncomfortable underwear will not bring customers back. The combination of products is a very profound knowledge. We must have different series of products to fully meet the needs of women's underwear. And different regions of the female breast type characteristics are different, the color preferences are also different, different climatic conditions lead to different regional underwear portfolio is also very different, such as the northern women's chest is more plump, size should choose larger, and southern women are small and exquisite, small code will sell well, winter color is deep, summer color is light, New Year holidays, red will be the best selling color. The product version is another art. The best selling style and color must be displayed in the main position. The visual display of the hanging plate is also very important. The customers entering the shop must feel the cleanliness and taste of the overall display. Women are sentimental animals, beautiful shopping environment will stimulate their desire to buy. < /p >
< p > < strong > three, building store image < /strong > /p >
The image of P is very important, because you are a franchised store, not a grocery store that you can bargain at will. You must decorate a certain taste and style. You need to highlight the brand style, and the atmosphere must conform to the psychological characteristics of female consumers. < /p >
< p > < a href= > http://www.91se91.com/news/index_c.asp > Store Image > /a > system is mainly divided into several parts < /p >
< p > 1) store head directly determines the scope of your business and grades. If it is an underwear store, it is very important to attract a woman's eyes. You can use high-grade crystal characters to make doorsteps or use brightly colored ink-jet. < /p >
(P > 2) image painting in the image shop, the main image of the product determines the overall tone of your product and brand. The affinity of the main image is also important to the customers. Moreover, image painting is closely related to the main push style. < /p >
< p > 3) POP can display the strength of POP in the store, as well as the authorized management card, brand name display card and so on. These can increase the persuasiveness of sales, as well as the promotional brochures and posters of products, and are also one of the direct reasons to attract customers to buy. < /p >
< p > 4) window display is the best way to see the grade and grade of the product. The window must be arranged in style and at the same time attract the eyes of women. Some important information, such as new product listing and promotional information, can be displayed in the window in time. < /p >
< p > 5) salesperson salesmen should wear clean uniform neat dress, preferably to the factory, so as to ensure the unity of the brand. And the behavior and behavior of the salesperson must be standardized and full of mental outlook. < /p >
< p > < strong > four, training excellent salespersons < /strong > < /p >
< p > underwear is very special because of its privacy. I have contacted many landlady of underwear shop. Many people have sold underwear for decades. It is not clear how A, B, C and D in bra size are. < /p >
< p > first, the salesperson should have a pair of eye piercing eyes. That is to say, when a customer enters the shop, you have to see clearly what kind of cup cap she is wearing, which is more appropriate, rather than measuring it with a ruler. Then you can recommend it to her accurately. This is a good judgement, but a good salesperson can usually do that. The principle is the same as that of selling oil Weng. The salesperson's age is best between 28~40 years old. When young girls give underwear to people, it is inevitable that they are not authoritative enough. They are too old to have their own image. < /p >
< p > buy underwear must be tried on, absolutely can not be intuitive, because different brand size specifications are not the same, so responsible shop assistants should try to persuade customers to try it on, so as to ensure that customers buy underwear comfortable and comfortable, increase customer sense of brand and return. < /p >
The sale of P terminals is ultimately done by salesmen. The survey data show that there may be a difference of more than 8 times the turnover between the highly skilled salesperson and the poor salesperson. Whether you are a salesperson or hire a salesperson, you must invite company trainers to carry out professional underwear knowledge and marketing training. < /p >
< p > < strong > five, strategic advertising campaign < /strong > < /p >
< p > under normal circumstances, targeted advertising can bring direct benefits. A small underwear store can not, of course, have lots of media advertisements to invest, but it can spend a lot of money to do practical things. For example, in the main street, there are some promotional activities to show banners, to make a light box at the door of the shop, or to send some small bills or coupons in the crowd area. You can also plan a window show, invite one or two models to show live people, make a hype report with the local media, and quickly gather popularity and raise popularity. < /p >
< p > terminal promotion is always a magic weapon for women. Nowadays, underwear brand manufacturers usually offer some promotional products. Attractive promotional gifts can deepen your feelings with customers and narrow the distance. At the same time, it is also a good excuse for you to maintain prices stable without discount. At the same time, a good promotional product is a mobile advertisement. Conditions permit, there should be a long-term sales promotion activities, at the same time, promotional activities should be constantly changed to give consumers a fresh feeling. < /p >
< p > < strong > six, cultivate loyal customers < /strong > < /p >
< p > Customer Loyalty of underwear products is much higher than that of fashion. Garments often have too many styles, colors or seasonal choices to easily transfer women's interest. And the style and choice of underwear are much smaller. Underwear is a close fitting object, and it is easier to develop feelings in dress and women. Usually, the number of female consumers of brand underwear is generally around three brands. < /p >
< p > loyal customers need to work hard. Women have good things that are more determined by the characteristics of sharing. Experiments show that a loyal customer will at least bring you about 5 customers, and these new customers may become loyal customers. This will gradually form a huge and stable sales network. Therefore, it is a compulsory course for a good store to keep close distance with the old customers. Can often provide some unique services to old customers, instead of giving promotional gifts, sending greeting cards or sending greetings on birthdays or festivals, timely notification of promotional information, regular organization of some old customers, fashion salons and other activities, so as to firmly stabilize customer groups. < /p >
< p > < strong > seven, timely cleaning up inventory products < /strong > < /p >
< p > business is bound to suffer from inventory problems. You will never be able to sell one hundred percent of the imported products. In dealing with the unsalable style, you must be decisive. When dealing with this problem, we must deal with it, because backlog will only lead to an increasingly devaluation of the product, and at the same time, it will also bring greater financial pressure, resulting in the cash can not flow normally. For overstocked products, they can be processed at a reduced price or as a promotional product. At the same time, you should regularly check your inventory, clearly understand the direction of the product, and analyze the sales data in detail, so as to reduce the risk of backlog. < /p >
< p > it is necessary to know clearly that sometimes, the result of hard shop is that all the money we earn is inventory, and inventory is cleaned up and converted into cash profits. < /p >
< p > now do you know how to run an underwear store? Let me do what I said above. Congratulations, you have succeeded more than half. If you have sufficient financial strength, the location of the store is absolutely good, and the economy of your city is relatively developed, Congratulations, you must have been very successful. < /p >
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