Analysis Of Northern Winter Consumption Market

As the weather turns cold, the sales of down garments and thermal clothing in various shopping malls and supermarkets are booming.

So, what is the difference between this winter clothing market and the previous years?

Zhang Tielin, who sells the down jacket for sale on the spot, and meets with consumers, in November 29th, Shijiazhuang Oriental Shopping Center Plaza.

Zhang Tielin's arrival played a role in helping sales.

On the same day, the total sales volume of east buy down clothing reached 3 million 120 thousand yuan, while Zhang Tielin's sales of geo were 1 million 510 thousand yuan.

In December 5th, Huang Shengyi came to Shijiazhuang to promote the down jacket sales promotion war.

In December 7th, Chen Kun, a movie star, was invited to continue to focus on the down jacket Market.

The timing is still in the early winter, and the scramble between the merchants and the big down clothing brands in Shijiazhuang has begun.

In November 22nd, Bosideng invited pop star Allen Lin to help promote the sale in the north country mall. At that time, the new style hit half off, and the first time the new price was put down to the bottom line of the new winter sales of the down jacket.

Bosideng's discount efforts have left great pressure on its peers. It is reported that the CEO initially wanted to sell half off of the new model, so that he was able to compete for 52% off in price, and last year the new minimum was 35% off.

Fur is also crazy for discount, fur has always been considered a symbol of luxury and dignity, but this year the situation has changed.

Due to the fact that 70% of leather enterprises in China are engaged in export sales, the weak export market caused by financial crisis and so on has a great impact on leather enterprises.

So this year's fur has also lowered its noble head and started a crazy promotion.

The town of Tong Er Bao, a lighthouse in Liaoning Province, is the "China fur and fur industry base" issued by the China Leather Association.

As one of the three largest leather production bases in China, the products of Tong Er Bao are not only sold throughout the country, but also exported to countries such as the United States, Russia, Tajikistan, Kazakhstan, Denmark, Korea and other countries and regions, and are important domestic distribution centers.

According to local media, recently, the fur dealers of Tong Er Bao have been playing a series of promotional information on leather, including how much they sell and how much they discount.

Let's look at other circulation markets, and let's take the supermarket as an example. People's impression is that most of the clothes put out by supermarkets are sportswear and casual clothes, most of which are priced at public prices.

This year, the North Station Carrefour supermarket in the lighthouse City has introduced the fur brand series of Beijing brand. The various styles of fox collar rabbit hair account for half a booth, and the price is about 1780 yuan and 1550 yuan.

In addition to the objective reasons for the financial crisis, the shift in people's consumption psychology is also a major factor in the poor sales of fur.

The source of the problem is the protection of animals. This war has been going on for decades, but the battle between fur fashion and animal protectionists has been particularly fierce last year and this year, especially among the stars.

Recently, the Ji'nan people's market has successfully held the two warm underwear Festival. On the basis of the successful holding of the third warm underwear Festival, the products of the third warm underwear Festival are more abundant, involving hundreds of famous brands such as warm, small nurses, Heng Yuan Xiang, Yu Zhaolin and so on. The price is very special. During the whole activity period, the underwear category is covered with a ceiling of tens of yuan to several hundred yuan.

"With the development of thermal underwear in recent years, functional underwear has become the mainstream."

The manager of the people's market said that this year, the warm boy introduced the thin bullet cool series leg pants, the little nurse introduced the hot carbon heating underwear, AB launched the underwear, and Heng Yuan Xiang introduced the Salam wool underwear, Yu Zhaolin launched the elbow protection knee protection underwear and so on.

It is understood that there are 3 types of underwear that are more popular in Ji'nan now. They are generally classified into three categories: beautiful body, cashmere type and thin elastic underwear. These underwear are suitable for different groups.

Among them, the body type underwear has the function of body shaping, the crescent shaped thread on the chest, the back and the buttocks also have the strengthening design, which can make the body curve more exquisite, and also reduce the sense of bondage of the general body underwear to the body, especially for the beautiful women.

The texture of cashmere makes the cashmere underwear warm and better. It is very suitable for wearing in the late winter. As for snowy days like last year, cashmere underwear is the best choice for the elderly and children.

The warmth and warmth of pure cotton underwear are less than that of cashmere, and young people who are too thick to wear too thick underwear tend to love this kind of underwear.

Yang Jing: editor in charge