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    The Arrival Of Personalized Era Should Also Be Different.

    2014/4/11 19:11:00 34

    IndividuationClothing StoreBusiness Strategy

    "P > clothing industry has greatly reduced the cost of clothing, so that more people can wear cheap clothes, enjoy the benefits of modern industrial civilization, but it has created another problem. A large number of repetitive styles seem to be contrary to the desire of modern people to pursue individuality.

    Once upon a time, there was a lot of clothes on the street in the same style. But in today's developed areas, the lack of individuality in clothes is considered to be a lack of aesthetic appreciation of life.

    < /p >


    < p >, so the merchant played the "only style" card.

    Zhang boss, a a href= "http://www.91se91.com/news/index_c.asp" clothing store /a, is not only good at living but also aware of the popularity of fashion, and understands the psychology of fashionable women in pursuit of individuality. He advertises abroad and launches a new set of styles at 4 o'clock p.m., which is absolutely not repeated with any one in the market. Whoever wears it is the first in the world, so that the wearer of the first paragraph can be the leader of fashion trend.

    The idea is very original, and people who come to buy it every afternoon are anxious to miss the opportunity.

    In addition to ordinary consumers, the owners of boutiques and boutiques also come to purchase. The shopkeepers offer a full range of technical services, providing a full range of technical information, or even outsourcing processing.

    < /p >


    < p > the boss has extended the uniqueness of the business, that is, increasing profits and not affecting the sole purpose. It is only for fashion shop customers that the style is unique, not quantity.

    "Sole" is a way of management, a consumer psychology, a market demand and a trump card of fashion.

    The "sole" can raise the grade. The "sole" can enhance the corporate image, and the "sole" can get a higher unit profit ratio.

    < /p >


    < p > a clothing company in Shanghai has designed two high-end silk "a href=" http://www.91se91.com/news/index_c.asp "pajamas < /a >. The famous embroidery technologist has embroidered a golden dragon that has lifted the sky on one of them, and embroidered a silver Phoenix with a long neck. Another two pieces of clothing were beautifully tailored and beautifully made. They were immediately bought by foreign guests on the day of the day of sale, followed by orders like snowflakes, of course, the products of the order belong to the products of industrial production.

    This series of "Longfeng Cheng Xiang" series has not only achieved economic benefits, but also made its own fame and brand, a strategy of opening up a market for clothes, and complying with the demand psychology of consumers and merchants in pursuit of the uniqueness and distinctiveness of clothing.

    < /p >


    < p > a Nanjing a href= "http://www.91se91.com/news/index_c.asp" > shopping center < /a >, there is an unglint "blouse" shirt, which is marked with "not for sale". Once someone bid 30 thousand yuan to buy, but was refused by the factory. What factors make this lined shirt so dignified?

    The fabric is made of 4 special 250 cotton fabrics.

    < /p >


    < p > the lower the number of fabrics, the more delicate, soft and breathable.

    The sweaters we wear in general are 33 special 30 yarns, and the ordinary high shirts are mainly 10 special 100 branches. The number of the special shirts is very rare in China. It is obvious that the 4 special yarn fabric was the only one in the country at that time.

    The raw materials used by the manufacturers are selected from imported Egyptian long staple cotton. At the same time, the most advanced looms in the world and Shanghai's first-rate operational experts only weave 10 meters of grey cloth, even though they are small batch in the printing and dyeing process, or 70% of them are not easy to master because of the super fine yarn.

    < /p >


    < p > finally leaving 3 meters, woven into this sky shirt.

    Although this garment is not for sale, its impact on the manufacturer is enormous. It shows to the consumers both at home and abroad that the factory has world-class technology, and its sales in other comparable products are also first-rate.

    < /p >

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