What Should Customers Do When They Enter The Shop Without Saying A Word?

First, use services to impress him.

Customers are usually in a rather tired state when they enter the store. It is very likely that customers have been in other stores for a long time before coming to your store. In such a case, he is not talkative because he is tired. As an excellent salesperson, we must be able to identify the customers' state quickly and then use the intimate service to impress the customers. If such a customer enters a store, if a person comes to a store, they look tired and not very emotional. Any product can hardly arouse customers' interest, because he has already visited many stores, so the salesperson will introduce the product again and again, which will usually be antagonistic or provocative by the customers. If more than two of the customers come to the store together, listen carefully to the dialogue between the customers. One of the two people will be very impatient.

Although the customer enters the shop without speaking, but he delivers a glass of water to him, he always has to answer it. During the training for a home appliance chain store, their company promoted a customer service project called "a glass of water" project. During the promotion of this project, a salesperson selling color TV told us a story: a female customer came to the shop with a child. At first, she did not say a word, who knew that the child accidentally upset the water glass on the table, and the water sprinkled the child. He cried loudly. Because it was winter and the weather was very cold, the shop assistant worried that the wet clothes would make the child catch a cold. Then he ran from the third floor to the small electric home counter on the first floor and borrowed a hair dryer to blow the child's clothes dry. The customer was deeply moved by the salesperson's behavior. She did not directly tell her purchase request and budget with the clerk, and finally bought a color TV at their home. The clerk concluded that sometimes, sincere service is the key to open the door of customers.

　 Two, keep him with data.

Now, suppose you came to the seaside, what did you think of first? Someone said he saw the blue sky, the beach and the sea; others said he heard the sound of the sea breeze and the sound of the distant whistle, and the laughter of the children on the beach; others said he wanted to shout loudly, and he wanted to swim in the sea happily. Each of us has different ways of connecting with the world. Some people are sensitive to their vision. His mind is more about what his eyes see, while others are more sensitive. His mind is more about hearing the ears, and more sensitive to people's feelings. He is more accustomed to remembering things with his body. Since everyone contacts the way of remembering things in the world is not the same, then the salesperson's chattering way of selling is obviously not suitable for everyone, and timely deliver a leaflet to the customers, which can ensure that they do not know the type of customers' senses and take improper sales behavior, and create a new point of attention for customers, instead of always staring at the products to produce visual fatigue.

I strongly advocate keeping customers through data in the process of selling, because you will find that when you deliver a leaflet to your customers, they tend to bow their heads and read your page while listening to your products. Sometimes they even break you, pointing to a single page of a product or activity information to ask you some details. Sales do not tell customers what you know from the point of view of sales staff, but rather what customers should pay attention to.

Three, please him with praise.

Some strong customers do not like to speak in the shops because they do not take salesmen seriously at all. These people have a strong desire for possessions and control. The products they are looking for can immediately make purchase decisions because they are never bad money. But these strong customers have a big problem. They are not professional. Sometimes buying products is completely impulsive. If they feel bad, they will go away in the store. You know that the sales amount of this list is very large. As a salesperson, they should try their best to retain customers and let him speak.

Xiao Da Jie is a salesperson in a wooden store. She once made such a strong customer who did not like to speak. One day, a middle-aged woman walked into the store. Xiao Da sister carefully observed the dress of the customer and judged that she was a wealthy son. She warmly greeted her, who knew that the customer was cold, and said, "don't follow me. I'll see for myself first. I'll call you if there's anything I need." A leader told his subordinates that there was no way to do that. But after a stroll, the wife did not say a word. It seemed that she was not satisfied with any product of Xiao sister's family. How to do it? In a hurry, Xiao Da opened her mouth and said, "beautiful woman, where did you buy this jade bracelet?" finally opened the customer's talker. Xiao Da sister praised the customers' jade bracelets, and the female customers were smiling happily. The two men talked happily. The most taboo thing to sell is to talk about business without talking about feelings. Sales do not concern people. They want to make a deal. No matter how good your product is, it is difficult to do so.

　 Four, beg him with weakness.

There are many reasons why customers do not speak. Not all customers enter the door without speaking. They are strong customers. Some people do not speak because of psychological needs. When entering a strange environment, people usually do not want to take the initiative to speak in order to find a sense of security in order to adapt to the new environment. If you can realize this, most people will not be willing to speak if they enter the door. It seems to be a normal thing. The problem is that once the client is going out, he has not spoken yet, and you have not spoken, then the chances of the transaction are extremely slim.

In the process of visiting the store, we also saw such a salesperson. She said, "Mr. Li, let me tell you something. It's almost 15 minutes from you to the store, and you haven't said anything yet. There are regulations in our store. If customers do not enter the shop for 15 minutes, it will mean that there is something wrong with the reception of our salesmen. We will be deducted from wages. Mr. Li, do me a favor to help me not to be deducted from my salary. Can you tell me what kind of products you want to see today? "The salesmen of the store used the way of weakness to let customers speak, though it was difficult to get a decent taste in the orthodox sales. However, I personally feel that as long as the skills and tricks of the customers can be handled, they can be shared, because the salesperson must have paid much attention to prying open the customers' gold mouth, which is worthy of affirmation.

Five, attract him with products.

Customers do not speak, does not mean that customers are not interested in not interested, customers say that does not mean that he really wants to buy, so customers enter the door, how to arouse customers' interest to let him stay in the shop longer is the key to the problem. Product homogenization is becoming more and more serious today, it is more and more difficult to attract customers through products. But a great salesperson knows that there is another trick in product sales, that is, the differentiation of product demonstrations. I have done something similar to myself. In order to grab a store of people with a brand of induction cooker, I went to the supermarket to buy the celery cooking on my own. The reason is that the fried celery can stimulate the smell of people and attract customers to consult with my counter.

Using products to attract a silent customer, apart from winning tricks, exhibitions can also play a role in attracting customers. Good displays are silent sales. Therefore, in order to retain customers' footsteps, it is necessary to make some differentiated products on their outstanding products, such as props, lights, POP, jump cards and so on.

　 Six, stimulate him with activities.

Some customers do not enter the door because he still does not want to buy today. Today, they are going to shop to have a look around. In this case, customers are holding a strong defensive mentality. They worry that they will reveal their cards when they speak. In the face of such customers, salespeople can use promotional activities to stimulate customers, such as inviting customers to participate in sweepstakes, regardless of whether customers come to buy or not, they can participate in free raffle activities, which can not only arouse customers' interest, but also gather energy for stores. So in my other article, "the eight train of thought for retail stores to promote innovation," I mentioned the significance and form of lottery activities, one of which is to keep people.

In the face of customers entering the door without saying a word, what we need to do first is not to find ways to let customers speak, but to study why the customers say nothing, and then prescribe the right medicine to cure them. The above six methods are just the most common methods of many salesmen, like a drop in the ocean, and sincerely expect more salesmen to share their experiences and experiences.